60.301

168.108

19.528

Online visitors*

Online views*

Daily newsletter recipients*
The open rate is 64.53%*

* Figures from the reader survey in April 2024 and Google Analytics, Q3 2025

The retail industry is undergoing rapid change. Digital solutions, new consumer patterns, and technological advancements are challenging established business models and reshaping the rules of the game. Dagens Handel gives you the overview. We deliver the most important news, trends, and insights to those who value independent and impartial coverage of the retail industry. With daily newsletters sent to over 19,500 industry professionals and our well-visited website dagenshandel.seDagens Handel is your direct channel to the industry’s decision-makers and key players.

Editor-in-Chief:: Mona Johansson

About Dagens Handel

Dagens Handel

Newsletter

Here you get overview, insight, and perspective. With sharp news and in-depth stories, we keep you updated on everything happening in the industry.

 

In our newsletters, we handpick the industry’s most important news and stories and deliver them straight to your inbox. It has never been easier to gain inspiration and knowledge.


Prices and Formats

Download the Swedish Media Information for 2025 in PDF here
Download English Media Information 2025 in PDF here

All prices are per month

Billboard banner

Billboard banner appears at the top of the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop format: 1568 x 864 pixels (WxH)
Smaller screens: 980 x 540 pixels (WxH)
Mobile: 300 x 100 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 150 kB
HTML5 (uncompressed) or script: 1 MB

Note
: For video, a maximum duration of 15 seconds is recommended.

Prices from 55,200 SEK per month.

Article banner

Article banner appears within the content on the media outlet’s homepage and to the right of articles on the website.

Devices: Desktop, tablet, mobile
Format: 300 x 250 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 35,600 SEK per month.

Gigabanner

The gigabanner is displayed both on the front page and on the article pages next to the membership news.

Devices: Desktop, tablet, mobile
Desktop: 980 x 250 pixels (W×H)
Mobile: 300 x 100 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 48,000 SEK per month.

Sidebar banner

Side banner appears on both sides of the content on the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop: 200 x 200 pixels (WxH)
Mobile: 125 x 125 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 9,200 SEK per month.

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The general specifications for the ads in the newsletter are:
• The ads are static
• Finished material should be submitted in the file formats: .jpeg or .png
• Finished graphic file must not exceed 50 kB.

Streamer

Format: 820 x 28 px
Size: max. 50 kB
Price per day . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17.800 SEK.

Top ad

Format 400 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13.800 SEK.

Top advertisement full size

Format 820 x 200 px
Size: max. 50 kB
Price per issue . . . . . . . . . . . . . . . . . . . . . . . . . . . 27,600 SEK.

Mid ad

Format 400 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 9,200 SEK.

Mid ad fullsize

Format 820 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.900 SEK

Bottom ad

Format 400 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 9,200 SEK.

Bottom ad fullsize

Format 820 x 200 px
Size: max. 50 kB
Price per issue . . . . . . . . . . . . . . . . . . . . . . . . . . . 13,800 SEK

Try a membership and experience the difference

Marketing doesn’t have to be time-consuming or expensive. With a membership, you gain a direct channel to your specific industry, where you can share company news, courses, jobs, and products on the leading B2B news media. This way, you reach exactly the decision-makers, customers, and partners who matter to your business.

   Gain visibility without large marketing budgets
   Reach the right target audience directly
   Share news and products with key decision-makers

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The general specifications for the ads in the newsletter are:
• The ads are static
• Final material should be delivered in the file format: .jpeg or .png
• The finished graphic file must not exceed 50 kB in size.

 

 

 

Online advertising

Nordiske Medier offers effective and affordable online advertising.

Print advertising

Reach over 450,000 print readers with print advertising in our newspapers and trade magazines.

Other products and tools

Nordiske Medier offers tailored optimal solutions to create visibility.

Media Manager Linda Gheysari

Telephone: +46 709 90 54 29
E-mail: linda.gheysari@nordiskemedier.se

Interested in hearing more about the advertising oppotunities with Dagens Handel?