Specifications for digital ads
New banner formats will take effect on January 1, 2026
During the transition period, the current formats will continue to be visible until December 31, 2025.
Digital campaigns running into 2026 must therefore be delivered in both the old and new formats.
We will contact customers with ongoing campaigns during the autumn.
See our new banner formats here
Product details
Below you will find the specifications for the different digital ad formats we have on our media.
Our site is responsive, and the banners adapt to the screen they are displayed on. All banners are delivered in fixed sizes according to our specifications. It is important to follow the guidelines to ensure that the material is visible on all types of screens – desktop, tablet, and mobile.
All banners rotate automatically every 15 seconds.
Top banner
Top banner is displayed at the top of the media’s website – either on the front page, other pages, or article pages.
Devices: Desktop, tablet, mobile.
Format: 930 × 180 px (W×H)
File formats: HTML5, JPEG, GIF eller PNG
Max file size:
Static image or animated GIF: 70 kB
Animated HTML5 (not compressed) or script: 1 MB
Note: For video material, a maximum duration of 15 seconds is recommended.
Billboard banner
Billboard banner is displayed at the top of the media’s website – either on the front page, other pages, or article pages.
Devices: Desktop, tablet, mobile.
Format980 × 540 px (W×H)
File formats: HTML5, JPEG, GIF eller PNG
Max file size:
Static image or animated GIF: 150 kB
Animated HTML5 (not compressed) or script: 1 MB
Note: For video material, a maximum duration of 15 seconds is recommended.
Sticky banner
Sticky banner is displayed on every page of the media’s content and remains fixed when the user scrolls – either on the front page, other pages, or article pages.
Devices: Desktop.
Format240 × 400 px (W×H)
File formats: HTML5, JPEG, GIF eller PNG
Max file size:
Static image or animated GIF: 90 kB
Animated HTML5 (not compressed) or script: 1 MB
NoteFor video material, a maximum duration of 15 seconds is recommended. This banner is only displayed on desktop.
Corner banner
Corner banner is displayed at the top right beside the content on the media’s website – either on the front page, other pages, or article pages.
Devices: Desktop.
Format: 200 × 300 px (W×H)
File formats: HTML5, JPEG, GIF eller PNG
Max file size:
Static image or animated GIF: 70 kB
Animated HTML5 (not compressed) or script: 1 MB
NoteFor video material, a maximum duration of 15 seconds is recommended. This banner is only displayed on desktop.
Sidebar banner
Side banner is displayed on the right side of the content on the media’s website – either on the front page, other pages, or article pages.
Devices: Desktop.
Format: 200 × 175 px (W×H)
File formats: HTML5, JPEG, GIF eller PNG
Max file size:
Static image or animated GIF: 40 kB
Animated HTML5 (not compressed) or script: 1 MB
NoteFor video material, a maximum duration of 15 seconds is recommended. This banner is only displayed on desktop.
Campaign banner position 1 (front page)
Campaign banner position 1 is placed among the content on the media’s website – either on the front page or other pages.
Devices: Desktop, tablet, mobile.
Format: 300 × 250 px (W×H)
File formats: HTML5, JPEG, GIF eller PNG
Max file size:
Static image or animated GIF: 70 kB
Animated HTML5 (not compressed) or script: 1 MB
Note: For video material, a maximum duration of 15 seconds is recommended.
Campaign banner position 2 (front page)
Campaign banner position 2 is placed among the content on the media’s website – either on the front page or other pages.
Devices: Desktop, tablet, mobile.
Format: 300 × 250 px (W×H)
File formats: HTML5, JPEG, GIF eller PNG
Max file size:
Static image or animated GIF: 70 kB
Animated HTML5 (not compressed) or script: 1 MB
Note: For video material, a maximum duration of 15 seconds is recommended.
Campaign banner position 1 (article page)
Campaign banner position 1 is displayed on the right side of the media’s article page.
Devices: Desktop, tablet, mobile.
Format: 300 × 250 px (W×H)
File formats: HTML5, JPEG, GIF eller PNG
Max file size:
Static image or animated GIF: 70 kB
Animated HTML5 (not compressed) or script: 1 MB
Note: For video material, a maximum duration of 15 seconds is recommended.
Campaign banner position 2 (article page)
Campaign banner position 2 is displayed on the right side of the media’s article page.
Devices: Desktop, tablet, mobile.
Format: 300 × 250 px (W×H)
File formats: HTML5, JPEG, GIF eller PNG
Max file size:
Static image or animated GIF: 70 kB
Animated HTML5 (not compressed) or script: 1 MB
Note: For video material, a maximum duration of 15 seconds is recommended.
Gigabanner on the homepage
Gigabanner position 1 vises nederst før medlemsindrykningerne på mediets hjemmeside – enten på forsiden eller øvrige sider.
Devices: Desktop, tablet, mobile.
Format930 × 250 px (W×H)
File formats: HTML5, JPEG, GIF eller PNG
Max file size:
Static image or animated GIF: 70 kB
Animated HTML5 (not compressed) or script: 1 MB
Note: For video material, a maximum duration of 15 seconds is recommended.
Title banner (article page)
The title banner is placed next to the journalist’s name at the top of the article page.
Devices: Desktop, tablet, mobile.
Format300 × 60 px (W×H)
File formats: JPEG, GIF eller PNG
Max file size static image: 70 kB
Article banner (article page)
The article banner sits below the articles on the article page.
Devices: Desktop, tablet, mobile.
Format660 × 200 px (W×H)
File formats: HTML5, JPEG, GIF eller PNG
Max file size:
Static image or animated GIF: 70 kB
Animated HTML5 (not compressed) or script: 1 MB
Note: For video material, a maximum duration of 15 seconds is recommended.
Top banner
Format: 980 x 300 px
Mobile format: 468 x 300 px
Size: max 90 kB
Board 1
Format: 580 x 400 px
Mobile format: 468 x 300 px
Size: max 90 kB
Board 2
Format: 580 x 400 px
Mobile format: 468 x 300 px
Size: max 90 kB
Skyscraper 1 & 2
Format: 180 x 500 px
Mobile format: 468 x 150 px
Size: max. 90 kB
Skyscraper 3
Format: 180 x 500 px
Mobile format: 468 x 150 px
Size: max 90 kB
Boxes
Format: 300 x 250 px
Mobile format: 150 x 125 px
Size: max 90 kB
Top ad
The top banner is displayed at the top of the newsletter.
Format: 400 x 200 px (BxH)
File formats: JPEG or PNG
Max file size for static image: 50 kB
Top ad fullsize
The top banner is displayed at the top of the newsletter.
Format: 820 x 200 px (BxH)
File formats: JPEG or PNG
Max file size for static image: 50 kB
Mid ad
The mid-banner is displayed in the middle of the newsletter.
Format: 400 x 200 px (BxH)
File formats: JPEG or PNG
Max file size for static image: 50 kB
Mid ad fullsize
The mid-banner is displayed in the middle of the newsletter.
Format: 820 x 200 px (BxH)
File formats: JPEG or PNG
Max file size for static image: 50 kB
Bottom ad
The bottom banner is displayed at the bottom of the newsletter.
Format: 400 x 200 px (BxH)
File formats: JPEG or PNG
Max file size for static image: 50 kB
Bottom ad fullsize
The bottom banner is displayed at the bottom of the newsletter.
Format: 820 x 200 px (BxH)
File formats: JPEG or PNG
Max file size for static image: 50 kB
Streamer
The streamer is displayed above the top banner.
Format: 820 x 28 px (W×H)
File formats: JPEG or PNG
Max file size for static image: 50 kB
It must be clear to readers what is advertising and what are articles written by the editorial team. Therefore, advertisements must be distinct from the layout – both on the portal and in the newsletter – so that readers are not misled into believing that an ad is an editorial article.
In general, advertisers are asked to use a different font than ours. On the website, the word “Advertisement” automatically appears just above the banner, but in newsletter advertising, the word “Advertisement” should be clearly visible at the top of the ad, unless it is beyond any doubt that it is an advertisement – to ensure compliance with applicable legislation. If we consider that the ad is too similar to the editorial content, we will request a font change and/or the addition of the company’s logo to make it clear that it is an advertisement. This is done to comply with the rules set by the Consumer Ombudsman. Furthermore, only your own business and products may be marketed – i.e., no misleading claims or negative references to competitors. All of this ensures compliance with the Marketing Act.
We offer online advertising on all our media pages. The combination of our online products is extensive, and they can be viewed below. the product page, which products we offer.
All banners are delivered in fixed sizes according to our specifications. It is important that the guidelines are followed to ensure that the material is visible on all types of screens – desktop, tablet, and mobile.
We support the following file formats: HTML5, JPEG, GIF, and PNG.
All banners rotate automatically every 15 seconds.
Specific to video banners (HTML5):
When delivering video material, we must receive a zip file containing all source material. The file size must not exceed 1 MB, and the video length must be no more than 15 seconds.
HTML5 files can only be used for banners on media sites, as this file type cannot be handled by email programs.
If you need a graphic designer to assist with your design, the following requirements apply to images, logos, and text:
- Images must be at least 200 dpi / 300 dpi, depending on whether it is advertising in a newspaper or magazine publication, and must be in the file formats .jpeg, .tiff, .eps, .psd, and .png.
- Logo and graphic elements should be delivered as .eps or .ai vector graphics.
- Text should be sent separately in a .docx format or in the email with the materials.
We need the material for production at least 10 days before the ad campaign is set to start.
Banners are ordered for a minimum of 2 months; otherwise, the price is 500 DKK per banner.
Delivery of finished material has a deadline two working days before launch.
The advertising material, including a link to the landing page, should be sent directly to the email address: online@nordiskemedier.dk
Do you have any questions about digital advertising?
Contact the graphic team:
Mobile: +45 72 28 69 70
Mail: online@nordiskemedier.dk