Specifications for digital ads
New banner formats will take effect on January 1, 2026
During the transition period, the current formats will continue to be visible until December 31, 2025.
Digital campaigns running into 2026 must therefore be delivered in both the old and new formats.
We will contact customers with ongoing campaigns during the autumn.
Product details
Below you will find the specifications for the different digital ad formats we have on our media.
Our site is responsive, and the banners adapt to the screen they are displayed on. All banners are delivered in fixed sizes according to our specifications. It is important to follow the guidelines to ensure that the material is visible on all types of screens – desktop, tablet, and mobile.
All banners rotate automatically every 15 seconds.
Top ad
The top banner is displayed at the top of the newsletter.
Format: 400 x 200 px (BxH)
File formats: JPEG or PNG
Max file size for static image: 50 kB
Top ad fullsize
The top banner is displayed at the top of the newsletter.
Format: 820 x 200 px (BxH)
File formats: JPEG or PNG
Max file size for static image: 50 kB
Mid ad
The mid-banner is displayed in the middle of the newsletter.
Format: 400 x 200 px (BxH)
File formats: JPEG or PNG
Max file size for static image: 50 kB
Mid ad fullsize
The mid-banner is displayed in the middle of the newsletter.
Format: 820 x 200 px (BxH)
File formats: JPEG or PNG
Max file size for static image: 50 kB
Bottom ad
The bottom banner is displayed at the bottom of the newsletter.
Format: 400 x 200 px (BxH)
File formats: JPEG or PNG
Max file size for static image: 50 kB
Bottom ad fullsize
The bottom banner is displayed at the bottom of the newsletter.
Format: 820 x 200 px (BxH)
File formats: JPEG or PNG
Max file size for static image: 50 kB
Streamer
The streamer is displayed above the top banner.
Format: 820 x 28 px (W×H)
File formats: JPEG or PNG
Max file size for static image: 50 kB
It must be clear to readers what is advertising and what are articles written by the editorial team. Therefore, advertisements must be distinct from the layout – both on the portal and in the newsletter – so that readers are not misled into believing that an ad is an editorial article.
In general, advertisers are asked to use a different font than ours. On the website, the word “Advertisement” automatically appears just above the banner, but in newsletter advertising, the word “Advertisement” should be clearly visible at the top of the ad, unless it is beyond any doubt that it is an advertisement – to ensure compliance with applicable legislation. If we consider that the ad is too similar to the editorial content, we will request a font change and/or the addition of the company’s logo to make it clear that it is an advertisement. This is done to comply with the rules set by the Consumer Ombudsman. Furthermore, only your own business and products may be marketed – i.e., no misleading claims or negative references to competitors. All of this ensures compliance with the Marketing Act.
We offer online advertising on all our media pages. The combination of our online products is extensive, and they can be viewed below. the product page, which products we offer.
All banners are delivered in fixed sizes according to our specifications. It is important that the guidelines are followed to ensure that the material is visible on all types of screens – desktop, tablet, and mobile.
We support the following file formats: HTML5, JPEG, GIF, and PNG.
All banners rotate automatically every 15 seconds.
Specific to video banners (HTML5):
When delivering video material, we must receive a zip file containing all source material. The file size must not exceed 1 MB, and the video length must be no more than 15 seconds.
HTML5 files can only be used for banners on media sites, as this file type cannot be handled by email programs.
If you need a graphic designer to assist with your design, the following requirements apply to images, logos, and text:
- Images must be at least 200 dpi / 300 dpi, depending on whether it is advertising in a newspaper or magazine publication, and must be in the file formats .jpeg, .tiff, .eps, .psd, and .png.
- Logo and graphic elements should be delivered as .eps or .ai vector graphics.
- Text should be sent separately in a .docx format or in the email with the materials.
We need the material for production at least 10 days before the ad campaign is set to start.
Banners are ordered for a minimum of 2 months; otherwise, the price is 500 DKK per banner.
Delivery of finished material has a deadline two working days before launch.
The advertising material, including a link to the landing page, should be sent directly to the email address: online@nordiskemedier.dk
Do you have any questions about digital advertising?
Contact the graphic team:
Phone +45 72 28 69 70
Mail: online@nordiskemedier.dk