With an annual revenue in the billions, the Danish automotive industry is one of the most significant in Denmark.
The special magazine Hvem er Hvem i Autobranchen profiles the individuals leading the many companies that perform the best.
In the magazine, Motor Magasinet maps out the largest and most influential car dealers, car importers, tire companies, automotive wholesalers, and workshop chains in the Danish automotive industry, presenting them with a description of their core business along with an overview of management, key personnel, contact information, and key figures.
As a subscriber to Motor Magazine, you have access all year round.
Released on May 30, 2025
Deadline on May 2, 2025
It must be clear to readers what is an advertisement and what is an article written by the editorial team. Therefore, advertisements must differ from the layout—both on the portal and in the newsletter—so that readers are not misled into thinking that an advertisement is an article written by the editorial team.
In general, advertisers are requested to use a different font than ours. On the website, the word "Advertisement" automatically appears right above the banner, but when advertising in the newsletter, the word "Advertisement" should be clearly visible at the top of the ad if it is not beyond any doubt that it is an advertisement—this ensures compliance with the law. If we consider the ad to be too similar to the editorial content, we will request a font change and/or the addition of the company logo to make it clear that it is an advertisement. This is done to comply with the guidelines set by the Consumer Ombudsman. Furthermore, only your own company and products should be marketed—no misleading or negative comments about competitors—thus also complying with the Marketing Act.
Material compensation by agreement, however, a maximum of 5%.
If Nordiske Medier does not receive fully completed advertising material, the completion of the material will be billed at 50 øre per mm.
Specifications
Layout file: Adobe IDML file InDesign, packaged with all links.
PDF
PDF file produced with Acrobat Distiller containing all fonts, images, graphics, and colors defined as CMYK (job settings for Acrobat Distiller can be requested).
Furthermore, reference is made to the Industry Standard for digital advertising material agreed upon by DRRB, DFF, and DDPFF.
Various descriptions, setting files, etc., can be downloaded from www.motormagasinet.dk
Color: All Photoshop formats at a minimum of 200 dpi.
B/W: All Photoshop formats at a minimum of 200 dpi.
Line drawing: EPS and Ai. TIFF, EPS, and JPG at a minimum of 600 dpi.
The "overprint" function must not be used.
Colours
CMYK defined (RGB and Pantone will be converted to CMYK).
Compression: Stuffit, Zip.
When printing color advertisements, the newspaper assumes no responsibility for any minor deviations from the original material's colors. The newspaper reserves the right to reject complaints regarding advertisements where the material has been previously flagged as less suitable for reproduction or where the submission deadline has been exceeded.
If materials are submitted later than the agreed deadlines or if technical specifications are not met, Nordiske Medier cannot guarantee that the campaign will be executed in the agreed period.
Technical specifications
Find tekniske specifikationer here.
It is possible to make changes or cancel ads up to 4 weeks before the campaign date without any fee.
If changes to the campaign period are made, or the order is canceled later than 4 weeks before the campaign start date, 50% of the order amount is payable. If changes are made or the booking is canceled 7 days or later before the campaign start date, the full order amount is payable.
Please refer to our terms and conditions here
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