MotorMagasinet

MotorMagasinet is the automotive industry’s leading, independent news source. We take a close look at everything happening in the industry and make sure you stay informed about all developments. We cover everything from company visits and car fairs to political initiatives affecting the sector. With a print newspaper, daily newsletters sent to the industry’s decision-makers, and a strong digital presence on motormagasinet.se we are your direct channel to the entire automotive industry.

Read along on motormagasinet.se

Publication schedule for MotorMagasinet

Magazine

Theme

Publication date

Material deadline

Motor-Magasinet no. 1Automässan 202607-01-202617-12-2025
Motor-Magasinet no. 2Automässan 2026 / Bodywork / Painting14-01-202622-12-2025
Motor-Magasinet no. 3Profitable Workshop22-01-202607-01-2026
Motor-Magasinet no. 4The best from Automässan 202628-01-202614-01-2026
Motor-Magasinet no. 5Verkstads- / Reservdelskedjor + Tunga Fordon04-02-202621-01-2026
Motor-Magasinet no. 6-7Replacement parts / Spare parts – Brake / Exhaust18-02-202604-02-2026
Motor-Magasinet no. 8Collision repair workshop25-02-202611-02-2026
Motor-Magasinet no. 9Calibration04-03-202618-02-2026
Motor-Magasinet no. 10Tires / Rims / Suspension11-03-202625-02-2026
Motor-Magasinet no. 11Workshop equipment / Lifts18-03-202604-03-2026
Motor-Magasinet no. 12Recruitment / Education25-03-202611-03-2026
Motor-Magasinet no. 13Oil / Chemicals / Energy01-04-202618-03-2026
Motor-Magasinet no. 14Climate control systems15-04-202601-04-2026
Motor-Magasinet no. 15Car wash / Car care22-04-202608-04-2026
Motor-Magasinet no. 16Verktyg / Tryckluft +  Tunga Fordon29-04-202615-04-2026
Motor-Magasinet nr. 17-18Diagnos / Digitala verkstaden13-05-202629-04-2026
Motor-Magasinet no. 19Bilhandel + DÄCK20-05-202606-05-2026
Motor-Magasinet no. 20Batteries – Car dismantling / Environmental management27-05-202613-05-2026
Motor-Magasinet no. 21Motormagasinet Deluxe10-06-202627-05-2026
Motor-Magasinet no. 22-23Replacement parts / Spare parts – Electric cars19-08-202605-08-2026
Motor-Magasinet no. 24Minor repairs / Glass26-08-202612-08-2026
Motor-Magasinet no. 25Car wash / Car care02-09-202619-08-2026
Motor-Magasinet no. 26Olja / Kem / Energi + Tunga Fordon09-09-202626-08-2026
Motor-Magasinet no. 27Bodywork / Painting16-09-202602-09-2026
Motor-Magasinet no. 28Tires / Rims / Suspension23-09-202609-09-2026
Motor-Magasinet no. 29Winter equipment / Lighting30-09-202616-09-2026
Motor-Magasinet no. 30Workshop / Spare parts chains07-10-202623-09-2026
Motor-Magasinet no. 31Kalibrering + OLJA14-10-202630-09-2026
Motor-Magasinet no. 32Heavy vehicles – Hand / Special tools21-10-202607-10-2026
Motor-Magasinet no. 33Profitable workshop04-11-202621-10-2026
Motor-Magasinet no. 34Verkstadsutrustning / Lyftar + Tunga Fordon11-11-202628-10-2026
Motor-Magasinet nr. 35-36Diagnos / Battarier25-11-202611-11-2026
Motor-Magasinet no. 37Car dismantling / Environmental management02-12-202618-11-2026
Motor-Magasinet no. 38Framtidens Verkstad 09-12-202625-11-2026


Prices and Formats

Download the Swedish Media Information for 2025 in PDF here

It must be clear to readers what is an advertisement and what is an article written by the editorial team. Therefore, advertisements must differ from the layout—both on the portal and in the newsletter—so that readers are not misled into thinking that an advertisement is an article written by the editorial team.

In general, advertisers are requested to use a different font than ours. On the website, the word "Advertisement" automatically appears right above the banner, but when advertising in the newsletter, the word "Advertisement" should be clearly visible at the top of the ad if it is not beyond any doubt that it is an advertisement—this ensures compliance with the law. If we consider the ad to be too similar to the editorial content, we will request a font change and/or the addition of the company logo to make it clear that it is an advertisement. This is done to comply with the guidelines set by the Consumer Ombudsman. Furthermore, only your own company and products should be marketed—no misleading or negative comments about competitors—thus also complying with the Marketing Act.

Spread

Format: 528 x 372 mm

Main newspaper. . . . . . . . . . . . . . . . . . . . . . . . . . . . 79.900 SEK.

Full page

Format: 252 x 372 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53.800 SEK.

Half-page horizontal format

Format: 252 x 185 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37.700 SEK.

Half-page vertical format

Format: 149 x 355 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37.700 SEK.

1/4 page

Format: 252 x 90 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26.900 SEK.


First page 

Format: 252 x 45 mm

Main newspaper. . . . . . . . . . . . . . . . . . . . . . . . . . 16.900 SEK.

All prices are per month

Billboard banner

Billboard banner appears at the top of the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop format: 1568 x 864 pixels (WxH)
Smaller screens: 980 x 540 pixels (WxH)
Mobile: 300 x 100 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 150 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 64,900 SEK per month.

Article banner

Article banner appears within the content on the media outlet’s homepage and to the right of articles on the website.

Devices: Desktop, tablet, mobile
Format: 300 x 250 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 25,600 SEK per month.

Gigabanner

The gigabanner is displayed on both the front page and the article pages.

Devices: Desktop, tablet, mobile
Desktop: 980 x 250 pixels (W×H)
Mobile: 300 x 100 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 25,600 SEK per month.

Sidebar banner

Side banner appears on both sides of the content on the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop: 200 x 200 pixels (WxH)
Mobile: 125 x 125 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 6,400 SEK per month.

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The general specifications for the ads in the newsletter are:
• The ads are static
• Final material should be delivered in the file format: .jpg or .png
• The finished graphic file must not exceed 50 kB in size.

Streamer

Format: 820 x 28 px
Size: max 50 KB
Price per week. . . . . . . . . . . . . . . . . . . . . . . . . . . . 17.000 SEK.

Top ad

Format 400 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 8.000 SEK.

Top ad fullsize

Format 820 x 200 px
Size: max 50 KB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.800 SEK.

Mid ad

Format 400 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.800 SEK.

Mid ad fullsize

Format 820 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.400 SEK.

Bottom ad

Format 400 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.800 SEK.

Bottom ad fullsize

Format 820 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.500 SEK.

See technical specifications

Click here