With an ad test, we offer to evaluate the effectiveness of the ads you have placed in our print newspapers. This allows us to assess how well your ads generate interest and convey the message you intend.
The ad test is based on a combination of qualitative and quantitative responses, ensuring high validity and reliability of the study. Responses are gathered through phone or online interviews with our readers, using a questionnaire. Readers also have the opportunity to provide subjective feedback on the ad being examined.
As a framework for evaluating your ad, we use the AIDA model, which assesses whether various parameters are met in the advertisement.
Based on the responses, we create a comprehensive impression of the advertisement and provide you with the knowledge to improve your ads and increase your sales.
*This product is only available in Denmark
Contact us to learn more about ad testing
Contact sales directly:
Sales Manager, Baris Karakurt +45 28 30 89 39 bka@nordiskemedier.dk
