RetailNews in numbers

Target your marketing with RetailNews. We give you the opportunity to communicate your message to your audience through the industry’s leading media. We offer a wide range of effective and cost-efficient advertising solutions – so whether you prefer to reach your audience through our newsletters or online media, we have a solution for you.

 

  • Over 80,660 unique users visit retailnews.dk each quarter
  • Over 13,770 industry professionals receive our newsletter every single day
  • RetailNews is the leading trade media for the retail industry
  • Part of Nordiske Medier – the Nordic region’s strongest B2B media house

71.140

285.965

13.816

Online visitors*

Online views*

Daily newsletter recipients*
The open rate is 69.34%*

* Figures from Google Analytics, Q3 2025

Readers by company type

Supermarket / Discount
Supplier
Other retail
Retail within fashion / Fashion retail
Retail within home & interior / Home retail
Retail within electronics
Retail within health
Education
Kiosk / Service station
Additional

Readers by position

Director / Owner
Manager / Senior staff
Administrative Employee
Communication / PR
Development and Quality
Purchasing and Production
Transport and Logistics
Finance / HR / Legal
Additional

Figures from the reader survey 2024

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 77% of our readers are very satisfied/satisfied with RetailNews.

of newsletter recipients are very satisfied/satisfied

Over 82% of our newsletter recipients are very satisfied/satisfied with the newsletter.

Who are our readers?

Age group

Over 39% of RetailNews readers are 61 years or older.

Company size

Over 39% of RetailNews readers are employed in a company with more than 100 employees.

Director / Owner

Over 35% of RetailNews readers hold a position as director/owner.

Manager / Senior staff

Over 22% of RetailNews readers hold a position as manager/senior employee.

Behavior and interests

Reading frequency

Over 57% of our readers read RetailNews daily.

Primary source on the industry

Over 69% of our readers consider RetailNews their primary news source for the retail industry.

Useful content

Over 66% of our readers believe that RetailNews publishes content that is useful for their work.

Visible ads

Over 49% of our readers always or often notice the advertisements on retailnews.dk.