SCMNews i numbers

Target your marketing with SCMNews. We give you the opportunity to deliver your message to your target audience through the industry’s most important media. We offer a wide range of effective and cost-efficient advertising solutions – so whether you prefer to reach your audience through our newsletters or online media, we have a solution for you.

 

  • Over 18,840 unique users visit scmnews.dk each quarter
  • Over 8,870 industry professionals receive our newsletter every single day
  • SCMNews is the leading trade media within freight forwarding, logistics, and supply chain management
  • Part of Nordiske Medier – the Nordic region’s strongest B2B media house

9.861

Total circulation*

18.845

Online visitors**

61.774

Online views**

8.872

Daily newsletter recipients**
The open rate is 37.56%**

*Print circulation and e-paper, ** Data from Google Analytics Q2 2025

Readers by company type

Readers by position

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 59% of our readers are very satisfied/satisfied with SCMNews

of newsletter recipients are very satisfied/satisfied

Over 73% of our newsletter recipients are very satisfied/satisfied with the newsletter

Who are our readers?

Age group

Over 56% of SCMNews’ readers are 61 years or older

Company size

Over 38% of SCMNews’ readers are employed in a company with more than 100 employees

Director / Owner

Over 28% of SCMNews’ readers hold a position as director/owner

Manager / Senior staff

Over 22% of SCMNews’ readers hold a position as manager/executive employee

Behavior and interests

Reading frequency

Over 81% of our readers read SCMNews weekly or daily

Primary source on the industry

Over 55% of our readers consider SCMNews their primary news source on the logistics industry

Useful content

Over 58% of our readers believe that SCMNews publishes content that is useful for their work

Visible ads

Over 28% of our readers always or often notice the ads on scmnews.dk