Søfart in numbers

Target your marketing with Søfart. We give you the opportunity to communicate your message to your target audience via the industry's most important medium. We offer a wide range of effective and affordable advertising solutions – whether you prefer to reach your audience through our newsletters, print, or online media, we have a solution for you.

 

  • Over 178,720 unique users visit soefart.dk each quarter
  • Over 9,770 industry professionals receive our newsletter every single day
  • Søfart is the leading trade media for the maritime industry
  • Part of Nordiske Medier – the Nordic region’s strongest B2B media house

13.402

Total circulation*

178.720

Online visitors**

734.721

Online views**

9.773

Daily newsletter recipients**
The open rate is 37.56%**

*Print circulation and e-paper, ** Data from Google Analytics Q2 2025

Readers by company type

Shipping Company / Shipyard
Maritime consultant / Ship management company
Supplier
Ship captain
Public authority / company
Education
Ports
Ship Services
Offshore
Ship broker
Additional

Readers by position

Director / Owner
Manager / Senior staff
Transport and Logistics
Administrative Employee
Development and Quality
Communication and Marketing
HR / Legal
Finance
Purchasing and Production
Additional

Data from reader survey May 2025

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 82% of our readers are very satisfied/satisfied with Søfart

of newsletter recipients are very satisfied/satisfied

Over 85% of our newsletter subscribers are very satisfied/satisfied with the newsletter

Who are our readers?

Shipping companies, shipyards, maritime consulting and ship management companies

Over 25% af Søfarts læsere arbejder på rederier, værfter eller i maritime konsulent- og ship management-virksomheder

Company size

Over 28% of Søfart’s readers are employed in a company with more than 100 employees

Director / Owner

Over 24% of Søfart’s readers hold a position as director/owner

Manager / Senior staff

Over 16% of Søfart’s readers hold a position as manager/executive

Behavior and interests

Reading frequency

Over 91% of Søfart’s readers read Søfart weekly or daily

Primary source on the industry

Over 90% of Søfart’s readers consider Søfart their primary news source about maritime Denmark

Useful content

Over 62% of Søfart’s readers believe that Søfart publishes content that is useful for their work

Visible ads

Over 40% of Søfart’s readers always or often notice the ads on soefart.dk