Advertising Guidelines Norway
It must be clear to readers what is advertising and what are articles written by the editorial team. Therefore, advertisements must be distinct from the layout – both on the portal and in the newsletter – so that readers are not misled into believing that an ad is an editorial article.
In general, advertisers are asked to use a different font than ours. On the website, the word “Advertisement” automatically appears just above the banner, but in newsletter advertising, the word “Advertisement” should be clearly visible at the top of the ad, unless it is beyond any doubt that it is an advertisement – to ensure compliance with applicable legislation. If we consider that the ad is too similar to the editorial content, we will request a font change and/or the addition of the company’s logo to make it clear that it is an advertisement. This is done to comply with the rules set by the Consumer Ombudsman. Furthermore, only your own business and products may be marketed – i.e., no misleading claims or negative references to competitors. All of this ensures compliance with the Marketing Act.
Technical specifications for print
Ads are delivered via email: materiell@nordiskemedier.no
The files must be print-optimized PDF files in accordance with the newspaper's job option and ICC profile. See below:
Colors and images
All colors in the document should be in CMYK. RGB and Pantone colors will be converted before printing, with a risk of slight color shifts. Images should have a resolution of at least 250 dpi.*.
Create the ad in the format that has been booked (width x height). Remember to include cropping if necessary.
When printing color advertisements, the newspaper assumes no responsibility for any minor deviations from the original material's colors. The newspaper reserves the right to reject complaints regarding advertisements where the material has been previously flagged as less suitable for reproduction or where the submission deadline has been exceeded.
Terms and conditions for advertising and all of Nordiske Medier's Norwegian products can be seen here.
Distribution of responsibility
Nordiske Medier is not responsible for material submitted after the specified material deadline. We will invoice the advertiser for any extra work related to handling non-print-ready material.
Technical specifications for online
We offer online advertising on all our media pages. The combination of our online products is extensive and can be viewed at the product page.
Delivery of finished material has a deadline of 2 business days before the start date.
The advertising material, including a link to the landing page, should be sent directly to the email address: materiell@nordiskemedier.no with the order number specified.
Our site is responsive, and the banners adapt to the screen they are displayed on. Please ensure that the banners are readable on different screens. The banners share space with up to 3 others. However, title banners are displayed alone, while sticky banners share space with up to 2 others. The banners rotate with page changes.
All banners can be either static or animated—HTML5, GIF, or script—except for the title banner. Banners are delivered in the following formats:
.jpg, .gif, .png or HTML5.
Specific for HTML5 banners
When delivering HTML, we must receive a zip file containing all the source material. The zip file must not exceed 1 MB. It is advantageous if the HTML5 file stays within a 15-second frame. HTML5 files can only be used for banners on the portal, as the file type cannot be handled by email programs.
If HTML and script banners are not made responsive, a fallback banner must be provided for use on mobile and tablet screens.
All banners are delivered in fixed sizes according to our specifications. It is important that the guidelines are followed to ensure that the material is visible on all types of screens – desktop, tablet, and mobile.
We support the following file formats: HTML5, JPEG, GIF, and PNG.
All banners rotate automatically every 15 seconds.
Specific to video banners (HTML5):
When delivering video material, we must receive a zip file containing all source material. The file size must not exceed 1 MB, and the video length must be no more than 15 seconds.
HTML5 files can only be used for banners on media sites, as this file type cannot be handled by email programs.