Building Supply in numbers

Target your marketing with Building Supply. We give you the opportunity to deliver your message to your audience through the industry’s most important medium. We offer a wide range of effective and affordable advertising solutions – so whether you prefer to reach your audience via our newsletters, print media or online channels, we have a solution for you.


  • Over 149,270 unique users visit building-supply.dk each quarter
  • 34.000 læsere come with our print newspaper
  • Over 38,410 industry professionals receive our newsletter every single day
  • Building Supply is the leading trade media for material manufacturers, building centers, and small to medium-sized craft businesses.
  • Part of Nordiske Medier – the Nordic region’s strongest B2B media house

17.807

34.000

130.017

596.630

38.180

Total circulation*

Readership per insertion**

Online visitors***

Online views***

Daily newsletter recipients***
The open rate is 58.03%***

* Print circulation and e-paper, ** Readership figures from Index Denmark/Gallup, full year 2024, *** Figures from Google Analytics, Q3 2025

Readers by company type

Contractor/Craftsman Business – Construction
Contractor/Craft Business – Civil Engineering / Infrastructure
Consulting Firm / Engineers
Consulting Firm / Architects
Building Materials Supplier
Building Services Company
Public Sector / Client
Education
Trade Association / Organization
Additional

Readers by position

Director / Owner
Manager / Senior staff
Administrative Employee
Communication / PR
Purchasing and Production
Development and Quality
Finance / HR / Legal
Additional

Figures from the reader survey 2024

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 78% of our readers are very satisfied/satisfied with Building Supply.

of newsletter recipients are very satisfied/satisfied

Over 72% af vores nyhedsbrevsmodtagere er meget tilfredse/tilfredse med nyhedsbrevet

Who are our readers?

Contractor/craftsman company

Over 36% af Building Supplys læsere arbejder i en entreprenør-/ håndværksvirksomhed

Company size

Over 41% af Building Supplys læsere er ansat i en virksomhed med mere end 100 ansatte

Director / Owner

Over 30% af Building Supplys læsere har en stilling som direktør/ejer

Manager / Senior staff

Over 20% af Building Supplys læsere har en stilling som chef/ledende medarbejder

Behavior and interests

Reading frequency

Over 52% af vores læsere læser Building Supply ugentligt

Useful content

Over 82% of our readers believe that Building Supply publishes content that is useful for their work

Visible ads

Over 61% af vores læsere bemærker altid eller ofte annoncerne på building-supply.dk