Building Supply in numbers

Target your marketing with Building Supply. We give you the opportunity to deliver your message to your audience through the industry’s most important medium. We offer a wide range of effective and affordable advertising solutions – so whether you prefer to reach your audience via our newsletters, print media or online channels, we have a solution for you.


  • Over 149,270 unique users visit building-supply.dk each quarter
  • 34.000 læsere come with our print newspaper
  • Over 38,410 industry professionals receive our newsletter every single day
  • Building Supply is the leading trade media for material manufacturers, building centers, and small to medium-sized craft businesses.
  • Part of Nordiske Medier – the Nordic region’s strongest B2B media house

17.807

34.000

149.279

706.638

38.418

Total circulation*

Readership per insertion**

Online visitors***

Online views***

Daily newsletter recipients***
The open rate is 46.41%***

*Print circulation and e-paper, ** Readership figures from Index Denmark/Gallup, full year 2024, *** Data from Google Analytics Q2 2025

Readers by company type

Contractor/Craftsman Business – Construction
Contractor/Craft Business – Civil Engineering / Infrastructure
Consulting Firm / Engineers
Consulting Firm / Architects
Building Materials Supplier
Building Services Company
Public Sector / Client
Education
Additional

Readers by position

Director / Owner
Manager / Senior staff
Administrative Employee
Communication and Marketing
Purchasing and Production
Development and Quality
Additional

Data from reader survey May 2025

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 78% of our readers are very satisfied/satisfied with Building Supply.

of newsletter recipients are very satisfied/satisfied

Over 70% of our newsletter subscribers are very satisfied/satisfied with the newsletter.

Who are our readers?

Contractor/craftsman company

Over 40% of Building Supply’s readers work in a contractor or craft business.

Company size

Over 39% of Building Supply’s readers are employed at a company with more than 100 employees.

Director / Owner

Over 29% of Building Supply’s readers hold a position as director/owner.

Manager / Senior staff

Over 22% of Building Supply’s readers hold a position as manager/executive.

Behavior and interests

Reading frequency

Over 93% of our readers read Building Supply weekly or daily.

Useful content

Over 61% of our readers believe that Building Supply publishes content that is useful for their work.

Visible ads

Over 33% of our readers always or often notice the ads on building-supply.dk.