23.699
33.000
254.333
389.516
34.574
Total circulation*
Readership per insertion**
Online visitors***
Online views***
Daily newsletter recipients***
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Building Supply in numbers
Data From the 2025 Reader Survey
Who Are the Readers?
How Readers Use Building Supply
Attitude and Engagement
Age
14% are aged 41–50
31% are aged 51–60
49% are aged 61 or over
Company size
16% have 2–10 employees
20% have 11–50 employees
39% have more than 100 employees
Position
29% are directors/owners/managers
22% are department heads/managers
49% other
76%
see Building Supply as their primary news source
52%
find the content relevant and useful for their work
91,5%
receive the newsletter
72%
are satisfied with the newsletter
66%
are generally satisfied with Building Supply
54%
find the news interesting
Newsletter
34.574
recipients of our daily newsletter***
56%
of recipients open the newsletter***
72%
of recipients are satisfied
Meet the Newsletter Recipients
Business Type
Position
72%
are satisfied with the newsletter
79%
read the newsletter several times
a week
Online
79.096
users***
389.516
views per quarter***
2:23
average visit duration***
3.92
sessions per user***
Meet the Online Visitors
Business Type
Position
2:23
average visit duration***
89,62%
of visitors actively engage with the content***
Abonnenter *
33.000
Readership figures**
Virksomheder**
*Print circulation and e-paper. ** Readership figures from Index Danmark/Gallup, full year 2025. *** Figures from Google Analytics, Q2 2026.