Specifications for digital ads

Bemærk venligst:

Pr. 1. januar 2027 kommer der nye bannerformater.

Banner advertising

Advertising guidelines

 
Billboard banner Article banner Gigabanner Sidebar banner
Billboard banner appears at the top of the media outlet’s website. Artikelbanneret er placeret blandt indholdet på mediets forside og til højre for artiklerne på mediets hjemmeside. Gigabanner er placeret på både forsiden og artikelsiderne. Side banner appears on both sides of the content on the media outlet’s website.
Enheder: Desktop, tablet, mobil Desktop-format: 1568 x 864 pixels (BxH) Mindre skærme: 980 x 540 pixels (BxH) Mobil: 300 x 100 pixels (BxH) Filformater: JPEG, GIF, PNG, HTML eller script Devices: Desktop, tablet, mobile Format: 300 x 250 pixels (W×H) File formats: JPEG, GIF, PNG, HTML, or script Devices: Desktop, tablet, mobile Desktop: 980 x 250 pixels (W×H) Mobile: 300 x 100 pixels (W×H) File formats: JPEG, GIF, PNG, HTML, or script Devices: Desktop, tablet, mobile Desktop: 200 x 200 pixels (BxH) Mobil: 125 x 125 pixels (BxH) Filformater: JPEG, GIF, PNG, HTML eller script
Max file size: Static image or animated GIF: 150 kB HTML5 (uncompressed) or script: 1 MB Max file size: Statisk billede eller animeret GIF: 120 kB HTML5 (uncompressed) or script: 1 MB Max file size: Statisk billede eller animeret GIF: 120 kB HTML5 (uncompressed) or script: 1 MB Max file size: Statisk billede eller animeret GIF: 120 kB HTML5 (uncompressed) or script: 1 MB
Note: For video, a maximum duration of 15 seconds is recommended. Note: For video, a maximum duration of 15 seconds is recommended. Note: For video, a maximum duration of 15 seconds is recommended. Note: For video, a maximum duration of 15 seconds is recommended.

Advertising guidelines

It must be clear to readers what is advertising and what are articles written by the editorial team. Therefore, advertisements must be distinct from the layout – both on the portal and in the newsletter – so that readers are not misled into believing that an ad is an editorial article.

In general, advertisers are asked to use a different font than ours. On the website, the word “Advertisement” automatically appears just above the banner, but in newsletter advertising, the word “Advertisement” should be clearly visible at the top of the ad, unless it is beyond any doubt that it is an advertisement – to ensure compliance with applicable legislation. If we consider that the ad is too similar to the editorial content, we will request a font change and/or the addition of the company’s logo to make it clear that it is an advertisement. This is done to comply with the rules set by the Consumer Ombudsman. Furthermore, only your own business and products may be marketed – i.e., no misleading claims or negative references to competitors. All of this ensures compliance with the Marketing Act. 

We offer online advertising on all our media pages. The combination of our online products is extensive, and they can be viewed below. the product page, which products we offer.

Alle bannere leveres i faste størrelser i henhold til vores specifikationer og skal fremsendes i samtlige angivne filformater. Det er vigtigt, at retningslinjerne overholdes, så det sikres, at materialet er synligt på alle typer af skærme – både desktop, tablet og mobil.

We support the following file formats: HTML5, JPEG, GIF, and PNG.
All banners rotate automatically every 15 seconds. 

Specific to video banners (HTML5):
When delivering video material, we must receive a zip file containing all source material. The file size must not exceed 1 MB, and the video length must be no more than 15 seconds.
HTML5 files can only be used for banners on media sites, as this file type cannot be handled by email programs.

If you need a graphic designer to assist with your design, the following requirements apply to images, logos, and text:

Print

  • Images must be at least 200 dpi / 300 dpi, depending on whether it is advertising in a newspaper or magazine publication, and must be in the file formats .jpeg, .tiff, .eps, .psd, and .png.
  • Logo and graphic elements should be delivered as .eps or .ai vector graphics.
  • Text should be sent separately in a .docx format or in the email with the materials.

We need the material for production at least 10 days before the ad campaign is set to start.
If Nordiske Medier does not receive fully completed advertising material, the completion of the material will be billed at 50 øre per mm.

Online

  • Annoncerne er statiske
  • Færdigt materiale afleveres i filformaterne: .jpg, .gif eller .png
  • Færdig grafisk fi l må max fylde 50 kB.
  • Logo and graphic elements should be delivered as .eps or .ai vector graphics.
  • Text should be sent separately in a .docx format or in the email with the materials.

We need the material for production at least 10 days before the ad campaign is set to start.
Banners are ordered for a minimum of 2 months; otherwise, the price is 500 DKK per banner.

Levering af færdigt materiale har deadline 5 hverdage inden opstart af kampagnen.

Print: Finished material should be delivered via the material link sent by email. The material can also be sent to the email address: materiale@nordiskemedier.dk
Online: Annoncemateriale inkl. link til landingpage samt ordrenummer skal sendes pr. e-mail til: online@nordiskemedier.dk

Kontakt salg direkte

Kim Kempf Falkenhard
Sales Director
Phone: +45 55 20 72 07
Mail: kkf@nordiskemedier.dk

Baris Karakurt
Sales Manager
Phone: +45 28 30 89 39
Mail: bka@nordiskemedier.dk

Tim Borup Jørgensen
Kommerciel koordinator – Print
Phone: +45 25 72 83 83
Mail: tbj@nordiskemedier.dk

Christian Andersen
Commercial Coordinator - Online
Phone: +45 22 45 98 45
Mail: ca@nordiskemedier.dk