Specifications for digital ads
Please note:
New Banner Formats From 1 January 2027
Product details
Below you will find the specifications for the various digital advertising formats we offer across our media. Our media sites are responsive, and the banners automatically adapt to the screen on which they are displayed.
Please therefore submit your advertising material in both desktop and mobile formats to ensure that your advert is displayed clearly on both computer and mobile screens.
All banners rotate automatically every 15 seconds.
Note: For video banners, a maximum duration of 15 seconds is recommended.
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Price Group 1
Prices Apply To: Licitationen, Building Supply, Metal Supply, Motor-magasinet og Defence Nordic
Price Group 2
Prices Apply To: Energy Supply, Food Supply, Wood Supply, Transportmagasinet, Lastbil Magasinet og Søfart
Price Group 3
Prices Apply To: RetailNews, Plastforum og Electronic Supply
Advertising guidelines
It must be clear to readers what constitutes advertising and what constitutes editorial content. Advertisements must therefore be clearly distinguishable from the editorial layout, both on the portal and in the newsletter, so that readers are not misled into believing that an advertisement is an article written by the editorial team.
As a general rule, advertisers are asked to use a different font from ours. On the website, the word “Advertisement” automatically appears directly above the banner. For advertising in the newsletter, however, the word “Advertisement” should be clearly displayed at the top of the advert if it is not immediately obvious that the content is an advertisement, in order to comply with applicable legislation. If we consider an advertisement to be too similar in appearance to editorial content, we will ask the advertiser to change the font and/or add the company logo so that it is clear that the content is an advertisement. This is to comply with the rules laid down by the Danish Consumer Ombudsman (Forbrugerombudsmanden). Furthermore, advertisers may only promote their own company and products, meaning that misleading or disparaging references to competitors are not permitted. These requirements are intended to ensure compliance with the Danish Marketing Practices Act.
We offer online advertising across all our media sites. There are many ways to combine our online products. Go to the product page to see the online advertising options we offer.
All banners must be supplied in fixed sizes according to our specifications. It is important that the guidelines are followed to ensure that the material is displayed correctly on all types of screens, including desktop, tablet and mobile.
We support the following file formats: HTML5, JPEG, GIF, and PNG.
All banners rotate automatically every 30 seconds.
Specific to video banners (HTML5):
- When submitting HTML5 banners, please send us a zip file containing all source material. The maximum file size is 1 MB, and videos must not exceed 15 seconds in length.
- HTML5 files can only be used for banners on media sites, as this file type cannot be handled by email programs.
If you need a graphic designer to assist with your design, the following requirements apply to images, logos, and text:
- Images must have a minimum resolution of 200 dpi/300 dpi, depending on whether the advertisement is for a newspaper or magazine publication. Material must be supplied in .jpeg, .tiff, .eps, .psd or .png file format.
- Logo and graphic elements should be delivered as .eps or .ai vector graphics.
- Text should be sent separately in a .docx format or in the email with the materials.
Material to be produced by us must be received no later than 10 days before the start of the advertising campaign.
If Nordiske Medier does not receive fully completed advertising material, the completion of the material will be billed at 50 øre per mm.
Online
- Images must have a minimum resolution of 200 dpi/300 dpi, depending on whether the advertisement is for a newspaper or magazine publication, and must be supplied in .jpeg, .tiff, .eps, .psd or .png format.
- Logo and graphic elements should be delivered as .eps or .ai vector graphics.
- Text should be sent separately in a .docx format or in the email with the materials.
Finalised material must be supplied no later than five working days before the start of the campaign.
Print: Finished material should be delivered via the material link sent by email. The material can also be sent to the email address: materiale@nordiskemedier.dk
Online: Advertising material, including a link to the landing page and the order number, must be sent by email to: online@nordiskemedier.dk
Contact the Sales Team Directly
Kim Kempf Falkenhard
Sales Director
Phone: +45 55 20 72 07
Email: kkf@nordiskemedier.dk
Baris Karakurt
Sales Manager
Phone: +45 28 30 89 39
Email: bka@nordiskemedier.dk
Tim Borup Jørgensen
Kommerciel koordinator – Print
Phone: +45 25 72 83 83
Email: tbj@nordiskemedier.dk
Christian Andersen
Commercial Coordinator - Online
Phone: +45 22 45 98 45
Email: ca@nordiskemedier.dk