Food Supply in numbers

Target your marketing with Food Supply. We give you the opportunity to communicate your message to your audience through the industry’s most important media. We offer a wide range of effective and cost-friendly advertising solutions – so whether you prefer to reach your audience through our newsletters or online media, we have a solution for you.


  • Over 55,070 unique users visit food-supply.dk each quarter
  • Over 15,980 industry professionals receive our newsletter every single day
  • Food Supply is the leading trade media for the food industry
  • Part of Nordiske Medier – the Nordic region’s strongest B2B media house

22.942

Total circulation*

53.419

Online visitors**

177.472

Online views**

15.993

Daily newsletter recipients**
The open rate is 61.14%**

* Print circulation and e-paper, ** Figures from Google Analytics, Q3 2025

Readers by company type

Food producer
Supplier of products
Supplier of machines
Catering / Canteen
Advisor / Consultant
Education
Producer of beverages
Retail
Additional

Readers by position

Director / Owner
Manager / Senior staff
Development and Quality
Communication / PR
Administrative Employee
Purchasing and Production
Transport and Logistics
Finance / HR / Legal
Additional

Figures from the reader survey 2024

Read more about the target audience

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 78% of our readers are very satisfied/satisfied with Food Supply

of newsletter recipients are very satisfied/satisfied

Over 79% of our newsletter subscribers are very satisfied/satisfied with the newsletter

Who are our readers?

Food producer

Over 35% af Food Supplys læsere arbejder i en virksomhed, der producerer fødevarer

Company size

Over 17% af Food Supplys læsere er ansat i en virksomhed med mere end 100 ansatte

Director / Owner

Over 26% af Food Supplys læsere har en stilling som direktør/ejer

Age group

Over 39% af Food Supplys læsere er 61 år eller derover

Behavior and interests

Reading frequency

Over 50% af vores læsere læser Food Supply dagligt

Primary source on the industry

Over 88% af vores læsere anser Food Supply som deres nyhedsprimære kilde om fødevareindustrien

Useful content

Over 72% af vores læsere mener, at Food Supply udgiver indhold, som er brugbart for deres arbejde

Visible ads

Over 64% af vores læsere bemærker altid eller ofte annoncerne på food-supply.dk