Food Supply in numbers

Target your marketing with Food Supply. We give you the opportunity to communicate your message to your audience through the industry’s most important media. We offer a wide range of effective and cost-friendly advertising solutions – so whether you prefer to reach your audience through our newsletters or online media, we have a solution for you.


  • Over 55,070 unique users visit food-supply.dk each quarter
  • Over 15,980 industry professionals receive our newsletter every single day
  • Food Supply is the leading trade media for the food industry
  • Part of Nordiske Medier – the Nordic region’s strongest B2B media house

22.942

Total circulation*

189.177

Online views**

55.074

Online visitors**

15.987

Daily newsletter recipients**
The open rate is 34.23%**

*Print circulation and e-paper, ** Data from Google Analytics Q2 2025

Readers by company type

Readers by position

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 78% of our readers are very satisfied/satisfied with Food Supply

of newsletter recipients are very satisfied/satisfied

Over 80% of our newsletter subscribers are very satisfied/satisfied with the newsletter

Who are our readers?

Food producer

Over 32% of Food Supply’s readers work in a company that produces food products

Company size

Over 39% of Food Supply’s readers are employed in a company with more than 100 employees

Director / Owner

Over 21% of Food Supply’s readers hold a position as director/owner

Age group

Over 43% of Food Supply’s readers are 61 years old or older

Behavior and interests

Reading frequency

Over 92% of our readers read Food Supply weekly or daily

Primary source on the industry

Over 85% of our readers consider Food Supply their primary news source about the food industry

Useful content

Over 68% of our readers believe that Food Supply publishes content that is useful for their work

Visible ads

Over 39% of our readers always or often notice the ads on food-supply.dk