Fri Köpenskap

Fri Köpenskap is the leading media for the entire grocery industry. We provide news, analysis, and sharp debates on everything that matters to the sector. Our mission is simple. We want to give retailers, store staff, managers, and decision-makers in chains, trade organizations, food companies, and wholesalers insight into what lies ahead, so they have the best possible foundation to make the right choices. With 30 print issues per year, daily newsletters, and a digital platform updated with news around the clock, Fri Köpenskap is your direct channel to the key players in the grocery industry.

Read along on fri-kopenskap.se

Publication schedule for Fri Köpenskap

Avis
Publication date
Deadline
Fri Köpenskap no. 3 16-01-2026 09-01-2026
Fri Köpenskap no. 4-5 23-01-2026 16-01-2026
Fri Köpenskap no. 6-7 06-02-2026 30-01-2026
Fri Köpenskap no. 8-9 20-02-2026 13-02-2026
Fri Köpenskap no. 10 06-03-2026 27-02-2026
Fri Köpenskap no. 11-12 13-03-2026 06-03-2026
Fri Köpenskap no. 13-14 27-03-2026 20-03-2026
Fri Köpenskap nr. 15-16 10-04-2026 01-04-2026
Fri Köpenskap no. 17-18 24-04-2026 17-04-2026
Fri Köpenskap no. 19-20 08-05-2026 17-04-2026
Fri Köpenskap no. 21-22 22-05-2026 15-05-2026
Fri Köpenskap no. 23 05-06-2026 29-05-2026
Fri Köpenskap no. 34 21-08-2026 14-08-2026
Fri Köpenskap no. 35-36 28-08-2026 21-08-2026
Fri Köpenskap no. 37-38 11-09-2026 04-09-2026
Fri Köpenskap no. 39 25-09-2026 18-09-2026
Fri Köpenskap no. 40-41 02-10-2026 25-09-2026
Fri Köpenskap no. 42 16-10-2026 09-10-2026
Fri Köpenskap no. 43-44 23-10-2026 16-10-2026
Fri Köpenskap no. 45 06-11-2026 30-10-2026
Fri Köpenskap no. 46 13-11-2026 06-11-2026
Fri Köpenskap no. 47-48 20-11-2026 13-11-2026
Fri Köpenskap no. 49 04-12-2026 27-11-2026


Prices and Formats

Download the Swedish Media Information for 2025 in PDF here

Spread

Format: 528 x 372 mm

Main newspaper . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137.400 SEK.

Full page

Format: 252 x 372 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94.600 SEK.

Half page 

Format: 252 x 185 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69.400 SEK.

1/4 page horizontal format

Format: 185 x 59 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41.300 SEK.

Advertisements are delivered via email or wetransfer.com. Material sent via email must not exceed 10 MB. Folders with documents should be compressed and must not contain special characters such as å, ä, ö. No more than 16 characters.
E-mail or wetransfer.com: annons.fk@nordiskemedier.se

All prices are per month for members.

Billboard banner

Billboard banner appears at the top of the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop format: 1568 x 864 pixels (WxH)
Smaller screens: 980 x 540 pixels (WxH)
Mobile: 300 x 100 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 150 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 28,000 SEK per month.

Article banner

Article banner appears within the content on the media outlet’s homepage and to the right of articles on the website.

Devices: Desktop, tablet, mobile
Format: 300 x 250 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 22,000 SEK per month.

Takeover banner

Takeover banner appears on both the homepage and article pages for member news.

Devices: Desktop, tablet, mobile
Desktop: 980 x 250 pixels (W×H)
Mobile: 300 x 100 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 20,800 SEK per month

Sidebar banner

Side banner appears on both sides of the content on the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop: 200 x 200 pixels (WxH)
Mobile: 125 x 125 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 4,600 SEK per month.

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The general specifications for the ads in the newsletter are:
• The ads are static
• Final material should be delivered in the file format: .jpeg or .png
• The finished graphic file must not exceed 50 kB in size.

Top ad

Format 400 x 200 px
Size: max 50 KB
Pricer per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.900 SEK.

Top advertisement full size

Format 820 x 200 px
Size: max 50 KB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.000 SEK.

Mid ad

Format 400 x 200 px
Size: max 50 KB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,900 SEK

Bottom ad

Format 400 x 200 px
Size: max 50 KB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,900 SEK.



See technical specifications

Click here