Fri Köpenskap

Fri Köpenskap is the leading media for the entire grocery industry. We provide news, analysis, and sharp debates on everything that matters to the sector. Our mission is simple. We want to give retailers, store staff, managers, and decision-makers in chains, trade organizations, food companies, and wholesalers insight into what lies ahead, so they have the best possible foundation to make the right choices. With 30 print issues per year, daily newsletters, and a digital platform updated with news around the clock, Fri Köpenskap is your direct channel to the key players in the grocery industry.

Read along on fri-kopenskap.se

Publication schedule for Fri Köpenskap

Avis
Publication date
Deadline
Fri Köpenskap no. 3 16-01-2026 09-01-2026
Fri Köpenskap no. 4-5 23-01-2026 16-01-2026
Fri Köpenskap no. 6-7 06-02-2026 30-01-2026
Fri Köpenskap no. 8-9 20-02-2026 13-02-2026
Fri Köpenskap no. 10 06-03-2026 27-02-2026
Fri Köpenskap no. 11-12 13-03-2026 06-03-2026
Fri Köpenskap no. 13-14 27-03-2026 20-03-2026
Fri Köpenskap nr. 15-16 10-04-2026 01-04-2026
Fri Köpenskap no. 17-18 24-04-2026 17-04-2026
Fri Köpenskap no. 19-20 08-05-2026 17-04-2026
Fri Köpenskap no. 21-22 22-05-2026 15-05-2026
Fri Köpenskap no. 23 05-06-2026 29-05-2026
Fri Köpenskap no. 34 21-08-2026 14-08-2026
Fri Köpenskap no. 35-36 28-08-2026 21-08-2026
Fri Köpenskap no. 37-38 11-09-2026 04-09-2026
Fri Köpenskap no. 39 25-09-2026 18-09-2026
Fri Köpenskap no. 40-41 02-10-2026 25-09-2026
Fri Köpenskap no. 42 16-10-2026 09-10-2026
Fri Köpenskap no. 43-44 23-10-2026 16-10-2026
Fri Köpenskap no. 45 06-11-2026 30-10-2026
Fri Köpenskap no. 46 13-11-2026 06-11-2026
Fri Köpenskap no. 47-48 20-11-2026 13-11-2026
Fri Köpenskap no. 49 04-12-2026 27-11-2026


Prices and Formats

Spread

Format: 528 x 372 mm

Main newspaper . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137.400 SEK.

Full page

Format: 252 x 372 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94.600 SEK.

Half page 

Format: 252 x 185 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69.400 SEK.

1/4 page horizontal format

Format: 185 x 59 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41.300 SEK.

Advertisements are delivered via email or wetransfer.com. Material sent via email must not exceed 10 MB. Folders with documents should be compressed and must not contain special characters such as å, ä, ö. No more than 16 characters.
 
E-mail or wetransfer.com: annons.fk@nordiskemedier.se

All prices are per month

Billboardbanner

The billboard banner is displayed at the top of the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop format: 1568 x 864 pixels (WxH)
Smaller screens: 980 x 540 pixels (WxH)
Mobile: 300 x 100 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 150 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 40,000 SEK per month.

Article banner

Article banner appears within the content on the media outlet’s homepage and to the right of articles on the website.

Devices: Desktop, tablet, mobile
Format: 300 x 250 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 120 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 22,000 SEK per month.

Gigabanner

The gigabanner is displayed on both the front page and the article pages.

Devices: Desktop, tablet, mobile
Desktop: 980 x 250 pixels (W×H)
Mobile: 300 x 100 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 120 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 20,800 SEK per month

Sidebar banner

Side banner appears on both sides of the content on the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop: 200 x 200 pixels (WxH)
Mobile: 125 x 125 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 120 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Priser fra 8.000 SEK pr. md.

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

All prices are for members.

The general specifications for the ads in the newsletter are:

• The ads are static
• Finished material should be submitted in the file formats: .jpeg or .png
• Finished graphic file must not exceed 50 kB.

Top ad

Format: 400 x 200 px
Size: max 75 kBB
Pricer per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.900 SEK.

Top ad full-size

Format: 820 x 200 px
Size: max 75 kBB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.000 SEK.

Mid ad

Format: 400 x 200 px
Size: max 75 kBB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,900 SEK

Full-size mid newsletter ad

Format: 820 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . X.XXX SEK SEK.

Bottom ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,900 SEK.

Full-size bottom newsletter ad

Format: 820 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . X.XXX SEK SEK.

Try a membership and experience the difference

Marketing doesn’t have to be time-consuming or expensive. With a membership, you get a direct channel to your specific industry, where you can share your company news, courses, job openings and products across the leading B2B news media. This allows you to reach the decision-makers, customers and business partners who matter most to your business.

   Gain visibility without large marketing budgets
   Reach the right target audience directly
   Share news and products with key decision-makers

 

 

 

 

See technical specifications