46.712

178.065

11.376

Online visitors*

Online views*

Daily newsletter recipients*
Åbningsraten er 73.78%*

* Tal fra læserundersøgelse april 2024 og Google Analytics 3. kvartal 2025

Habit has since 1961 been Sweden’s leading and independent trade media for the entire fashion industry. We cover everything from business news to trends and keep our readers updated on the latest developments in sustainability and innovation. We follow the evolution of both physical and digital retail. With daily news on habit.se and four weekly newsletters reaching around 11,400 industry professionals, Habit is your direct link to the decision-makers of the fashion industry.

In addition to being a news provider, Habit is also behind the job portal Fashionnet and some of the industry’s most influential events – including Habit Impact Day, where the entire fashion world comes together.

Editor-in-Chief:: Kajsa Åström

About Habit

Habit

Newsletter

Here you get overview, insight, and perspective. With sharp news and in-depth stories, we keep you updated on everything happening in the industry.

 

In our newsletters, we handpick the industry’s most important news and stories and deliver them straight to your inbox. It has never been easier to gain inspiration and knowledge.

Sign up here
 


Prices and Formats

Download the Swedish Media Information for 2025 in PDF here

Download the English Media Information for 2025 in PDF here

 

Spread

Format: 450 x 297 mm ( + 5 mm )

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66.458 SEK.

Full page

Format: 225 x 297 mm ( + 5 mm )

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42.977 SEK.

Half-page horizontal format

Format: 225 x 146 mm ( + 5 mm )

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . .  30.822 SEK.

Half-page vertical format

Format: 108 x 297 mm ( + 5 mm )

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30.822 SEK.

1/3 page horizontal format

Format: 190 x 86 mm 

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14.854 SEK.


1/3 page vertical

Format: 60 x 269 mm

Main newspaper . . . . . . . . . . . . . . . . . . . . . . . . . . 14.854 SEK.

1/4 page horizontal format

Format: 190 x 60 mm 

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17.082 SEK

1/4 page vertical

Format: 93 x 125 mm 

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . 17.082 SEK

 
Advertisements are delivered via email or wetransfer.com. Material sent via email must not exceed 10 MB. Folders with documents should be compressed and must not contain special characters such as å, ä, ö. No more than 16 characters.
E-mail or wetransfer.com: annons.habit@nordiskemedier.se

See online formats and prices here

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The prices are for members.

The general specifications for the ads in the newsletter are:
• The ads are static
• Final material should be delivered in the file format: .jpeg or .png
• Finished graphic file must not exceed 50 kB.

Streamer

Format: 820 x 28 px
Size: max. 50 kB
Price per week . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.000 SEK.

Top ad

Format 400 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 6.000 SEK.

Top ad fullsize

Format 820 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.000 SEK.

Mid ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.000 SEK.

Mid ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.000 SEK.

 

Bottom ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 6.000 SEK.

Bottom ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.000 SEK.

See technical specifications

Online advertising

Nordiske Medier offers efficient and affordable online advertising.

Print advertising

Reach over 450,000 print readers with print advertising in our newspapers and trade magazines.

Other products and tools

Nordiske Medier offers tailored optimal solutions to create visibility.