46.712

178.065

11.376

Online visitors*

Online views*

Daily newsletter recipients*
Åbningsraten er 73.78%*

* Tal fra læserundersøgelse april 2024 og Google Analytics 3. kvartal 2025

Habit has since 1961 been Sweden’s leading and independent trade media for the entire fashion industry. We cover everything from business news to trends and keep our readers updated on the latest developments in sustainability and innovation. We follow the evolution of both physical and digital retail. With daily news on habit.se and four weekly newsletters reaching around 11,400 industry professionals, Habit is your direct link to the decision-makers of the fashion industry.

In addition to being a news provider, Habit is also behind the job portal Fashionnet and some of the industry’s most influential events – including Habit Impact Day, where the entire fashion world comes together.

Editor-in-Chief:: Kajsa Åström

About Habit

Habit

Newsletter

Here you get overview, insight, and perspective. With sharp news and in-depth stories, we keep you updated on everything happening in the industry.

 

In our newsletters, we handpick the industry’s most important news and stories and deliver them straight to your inbox. It has never been easier to gain inspiration and knowledge.

Sign up here
 


Prices and Formats

Download the Swedish Media Information for 2025 in PDF here

Download the English Media Information for 2025 in PDF here

 

All prices are per month

Billboard banner

Billboard banner appears at the top of the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop format: 1568 x 864 pixels (WxH)
Smaller screens: 980 x 540 pixels (WxH)
Mobile: 300 x 100 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 150 kB
HTML5 (uncompressed) or script: 1 MB

Note
: For video, a maximum duration of 15 seconds is recommended.

Prices from 52,530 SEK per month.

Article banner

Article banner appears within the content on the media outlet’s homepage and to the right of articles on the website.

Devices: Desktop, tablet, mobile
Format: 300 x 250 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 19,570 SEK per month.

Takeover banner

Takeover banner vises på både forsiden og artikelsiderne.

Devices: Desktop, tablet, mobile
Desktop: 980 x 250 pixels (W×H)
Mobile: 300 x 100 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 24,720 SEK per month.

Sidebar banner

Side banner appears on both sides of the content on the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop: 200 x 200 pixels (WxH)
Mobile: 125 x 125 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 4,120 SEK per month.

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The prices are for members.

The general specifications for the ads in the newsletter are:
• The ads are static
• Final material should be delivered in the file format: .jpeg or .png
• Finished graphic file must not exceed 50 kB.

Streamer

Format: 820 x 28 px
Size: max. 50 kB
Price per week . . . . . . . . . . . . . . . . . . . . . . . . . . . 15,450 SEK.

Top ad

Format 400 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,240 SEK.

Top ad fullsize

Format 820 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,420 SEK.

Mid ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,180 SEK

Mid ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,360 SEK

 

Bottom ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,120 SEK.

Bottom ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,360 SEK.

See technical specifications

Online advertising

Nordiske Medier offers efficient and affordable online advertising.

Print advertising

Reach over 450,000 print readers with print advertising in our newspapers and trade magazines.

Other products and tools

Nordiske Medier offers tailored optimal solutions to create visibility.

Sales manager Freddy Bustos
Telephone: +46 (0)73 682 53 13
E-mail: freddy.bustos@nordiskemedier.se
Key Account Manager Martin Görhed
Telephone: +46 (0)70 995 13 37
E-mail: martin.gorhed@nordiskemedier.se

Interested in learning more about Habit?

Have a no-obligation chat about your advertising opportunities with Nordiske Medier.