46.712

178.065

11.376

Online visitors*

Online views*

Daily newsletter recipients*
The open rate is 73.78%*

* Figures from the reader survey in April 2024 and Google Analytics, Q3 2025

Habit has since 1961 been Sweden’s leading and independent trade media for the entire fashion industry. We cover everything from business news to trends and keep our readers updated on the latest developments in sustainability and innovation. We follow the evolution of both physical and digital retail. With daily news on habit.se and four weekly newsletters reaching around 11,400 industry professionals, Habit is your direct link to the decision-makers of the fashion industry.

In addition to being a news provider, Habit is also behind the job portal Fashionnet and some of the industry’s most influential events – including Habit Impact Day, where the entire fashion world comes together.

Editor-in-Chief:: Kajsa Åström

About Habit

Habit

Newsletter

Here you get overview, insight, and perspective. With sharp news and in-depth stories, we keep you updated on everything happening in the industry.

 

In our newsletters, we handpick the industry’s most important news and stories and deliver them straight to your inbox. It has never been easier to gain inspiration and knowledge.

 


Prices and Formats

Download the Swedish Media Information for 2025 in PDF here

Download the English Media Information for 2025 in PDF here

All prices are per month

Billboard banner

Billboard banner appears at the top of the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop format: 1568 x 864 pixels (WxH)
Smaller screens: 980 x 540 pixels (WxH)
Mobile: 300 x 100 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 150 kB
HTML5 (uncompressed) or script: 1 MB

Note
: For video, a maximum duration of 15 seconds is recommended.

Prices from 52,530 SEK per month.

Article banner

Article banner appears within the content on the media outlet’s homepage and to the right of articles on the website.

Devices: Desktop, tablet, mobile
Format: 300 x 250 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 19,570 SEK per month.

Gigabanner

The gigabanner is displayed on both the front page and the article pages.

Devices: Desktop, tablet, mobile
Desktop: 980 x 250 pixels (W×H)
Mobile: 300 x 100 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 24,720 SEK per month.

Sidebar banner

Side banner appears on both sides of the content on the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop: 200 x 200 pixels (WxH)
Mobile: 125 x 125 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 4,120 SEK per month.

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The prices are for members.

The general specifications for the ads in the newsletter are:
• The ads are static
• Final material should be delivered in the file format: .jpeg or .png
• Finished graphic file must not exceed 50 kB.

Streamer

Format: 820 x 28 px
Size: max. 50 kB
Price per week . . . . . . . . . . . . . . . . . . . . . . . . . . . 15,450 SEK.

Top ad

Format 400 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,240 SEK.

Top ad fullsize

Format 820 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,420 SEK.

Mid ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,180 SEK

Mid ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,360 SEK

 

Bottom ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,120 SEK.

Bottom ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,360 SEK.

Try a membership and experience the difference

Marketing doesn’t have to be time-consuming or expensive. With a membership, you gain a direct channel to your specific industry, where you can share company news, courses, jobs, and products on the leading B2B news media. This way, you reach exactly the decision-makers, customers, and partners who matter to your business.

   Gain visibility without large marketing budgets
   Reach the right target audience directly
   Share news and products with key decision-makers

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The general specifications for the ads in the newsletter are:
• The ads are static
• Final material should be delivered in the file format: .jpeg or .png
• The finished graphic file must not exceed 50 kB in size.

 

 

 

Online advertising

Nordiske Medier offers effective and affordable online advertising.

Print advertising

Reach over 450,000 print readers with print advertising in our newspapers and trade magazines.

Other products and tools

Nordiske Medier offers tailored optimal solutions to create visibility.

Sales manager Freddy Bustos

Telephone: +46 73 682 53 13
E-mail: freddy.bustos@nordiskemedier.se

Interested in hearing more about the advertising opportunities with Habit?