118 020
189 517
11 287
Online visitors*
Online views*
Daily newsletter recipients
* Figures from Google Analytics, Q2 2026.
About Habit
Habit has since 1961 been Sweden’s leading and independent trade media for the entire fashion industry. We cover everything from business news to trends and keep our readers updated on the latest developments in sustainability and innovation. We follow the evolution of both physical and digital retail. With daily news on habit.se and four weekly newsletters reaching around 11,400 industry professionals, Habit is your direct link to the decision-makers of the fashion industry.
In addition to providing industry news, Habit is also behind the Fashionnet job portal and some of the industry’s most influential events, including Habit Impact Day, which brings together the entire fashion industry.
Editor-in-Chief: Kajsa Åström
Habit’s target audience
11 287
recipients of our daily newsletter
68,04%
of recipients open the newsletter
Habit
Newsletter
Here you get overview, insight, and perspective. With sharp news and in-depth stories, we keep you updated on everything happening in the industry.
In our newsletters, we handpick the industry’s most important news and stories and deliver them straight to your inbox. It has never been easier to gain inspiration and knowledge.
Prices and Formats
All prices are per month
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BillboardbannerThe billboard banner is displayed at the top of the media outlet’s website. Devices: Desktop, tablet, mobile Max file size: Prices from 52,530 SEK per month. |
Article bannerArticle banner appears within the content on the media outlet’s homepage and to the right of articles on the website. Devices: Desktop, tablet, mobile Max file size: Note: For video, a maximum duration of 15 seconds is recommended. Prices from 19,570 SEK per month. |
GigabannerThe gigabanner is displayed on both the front page and the article pages. Devices: Desktop, tablet, mobile Max file size: Note: For video, a maximum duration of 15 seconds is recommended. Prices from 24,720 SEK per month. |
Sidebar bannerSide banner appears on both sides of the content on the media outlet’s website. Devices: Desktop, tablet, mobile Max file size: Note: For video, a maximum duration of 15 seconds is recommended. Prices from 4,120 SEK per month. |
The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.
The prices are for members.
The general specifications for the ads in the newsletter are:
• The ads are static
• Final material should be delivered in the file format: .jpeg or .png
• Finished graphic file must not exceed 50 kB.
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Top ad
Format: 400 x 200 px |
Top ad full-size
Format: 820 x 200 px |
Mid adFormat: 400 x 200 px |
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Bottom adFormat: 400 x 200 px |
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