RG ROM GUMMI | Kundecase - Nordiske Medier

See how rubber manufacturer RG ROM GUMMI attracted 1,000 new visitors to its website through a membership and targeted advertising on the trade media brand Metal Supply.

Challenge

With its own in-house production facilities and machinery, RG ROM GUMMI delivers some of the industry's best and most cost-effective bespoke solutions in technical rubber, plastics and foam for customers across all industries. The company's roots date back to 1983, when it began manufacturing and refurbishing rubber products for local fishing vessels. Although the business has evolved significantly over four decades, its foundation remains the same: the ability to develop some of the world's most durable rubber solutions. But great products do not necessarily sell themselves, and even the strongest story only has value if it reaches the right audience. This was exactly where RG ROM GUMMI saw untapped potential. It wanted to increase awareness of its brand, its history and its world-class rubber solutions across the industry.

Solution

With the ambition of increasing its visibility across the industry, RG ROM GUMMI approached Nordiske Medier. Together, they developed a marketing strategy built on two key pillars.

Membership of Metal Supply

The first step in the "industry visibility plan" was to position RG ROM GUMMI where the industry's key players are. Every day, thousands of professionals visit Metal Supply to stay up to date with the latest developments in the metal and machinery industry. This was exactly where RG ROM GUMMI needed to be visible. The first part of the marketing strategy was therefore a membership of Metal Supply. Through its membership, RG ROM GUMMI was able to publish its own news on Metal Supply - alongside the editorial content that the industry trusts and returns to every day.

RG ROM GUMMI began by building a professional company profile - a digital shop window that welcomes potential customers, whether they search directly for RG ROM GUMMI or discover the company through a news story. It then started publishing news updates. The impact was soon noticeable. New customers began showing interest.

Banner advertising on Metal Supply

To further strengthen RG ROM GUMMI's presence in the minds of the industry, the company chose to complement its membership with banner advertising on Metal Supply. The two elements - the membership and the banner adverts - worked together to build visibility for RG ROM GUMMI. Wherever industry professionals were on Metal Supply, RG ROM GUMMI was hard to miss.

"We've experienced steady, high-quality traffic from the adverts to our various landing pages. That traffic shows there's genuine interest in the products and solutions we've been communicating and showcasing."

Søren Ydesen, Head of Marketing

The partnership between RG ROM GUMMI and Nordiske Medier quickly delivered results. Relevant leads are now landing in the inbox, and traffic to the company's website has increased significantly.

"In terms of traffic, we've generated around 1,000 clicks to our landing page over seven months, with visitors spending more than 30 seconds on the page," says Søren Ydesen, Head of Marketing at RG ROM GUMMI.

See how RG ROM GUMMI presents its business on its membership profile

Results

Through a strategic partnership with Metal Supply, RG ROM GUMMI has not only increased its visibility but has also seen a noticeable rise in interest and engagement from its target audience. Over a period of seven months, the company generated around 1,000 clicks to its landing page, with visitors spending more than 30 seconds on the page.

Conclusion

"We believe that Metal Supply represents a large audience across a range of industries that are highly relevant to us. We also think that Metal Supply's digital platform works extremely well, and its advertising opportunities are equally strong," says Søren Ydesen, Head of Marketing at RG ROM GUMMI.

Should we work together?

At Nordiske Medier, we support you every step of the way. As the Nordics’ most influential media house within the business sector, and with a broad range of niche media outlets and products, Nordiske Medier offers the opportunity to reach a clearly defined target audience.

Whether you want to make an impact online, in our newsletters, in print, or through a tailored mix of all of these, we have a solution for you.