“The membership portal offers a unique opportunity for targeted communication with our customers,” says Per Bachmann, Head of Communications at Spæncom. Read about their membership experience here.
Challenge
For the past 75 years, Spæncom has set the standard for the design, production and installation of precast concrete solutions for the Danish market. The company works across a broad range of projects, delivering everything from traditional construction to innovative developments.
Despite its strong market position, Spæncom wanted to increase its visibility within the construction industry. It needed a platform that would enable it to create clear, targeted communication for its customers.
Solution
Spæncom got in touch with Nordiske Medier, and the collaboration began.
Working closely together, the two parties identified exactly what Spæncom needed. The company had 75 years of experience and market-leading expertise in concrete solutions, but wanted to communicate this more clearly in an industry that is constantly evolving. The goal was greater visibility and direct access to the decision-makers shaping Denmark's construction industry every day.
Membership of Licitationen and Building Supply put Spæncom in the construction industry's spotlight
When professionals in the construction industry want to know what's happening in the sector, they turn to Licitationen and Building Supply - and this was exactly where Spæncom needed to be visible. The solution was a membership that enabled the company to publish its own news and stories on the front pages of the media brands that construction decision-makers return to day after day to stay up to date with the latest industry news.
“The Membership Portal offers a unique opportunity for targeted communication with our customers. Through the statistics dashboard, we gain not only data but also valuable insight into how our messages perform with our target audience. This tool has proved invaluable in our efforts to achieve effective communication and a deeper understanding of the market.”
Per Bachmann, Head of Communications, Spæncom
How Spæncom increased its visibility with a membership
1. The profile was created
The first step in Spæncom's membership journey was to create a professional company profile. When a reader searches for Spæncom or clicks on one of its news stories, the company profile is where they arrive. Spæncom therefore created a compelling company description, added contact details, linked to its website and uploaded a video to capture attention.
2. News was published
With the profile in place, Spæncom began publishing its news - from new products and strategic partnerships to industry updates.
3. The results were monitored
With access to detailed performance statistics, Spæncom gained ongoing insight into how its posts were performing, how many people engaged with them and who could potentially become customers. This enabled the company to refine its communication along the way and ensure its efforts reached the right audience.
Results
The membership has given Spæncom a direct and effective channel to the construction industry's key players. Regularly publishing company news has significantly strengthened Spæncom's digital presence and attracted new visitors to its website. Most importantly, the results are measurable. With detailed data for every individual post, Spæncom knows exactly what works and can refine its communication accordingly.
Conclusion
“We're extremely pleased with our membership of Licitationen and Building Supply, as these media platforms are the key to reaching our customers and business partners,” says Per Bachmann, Head of Communications at Spæncom.
Should we work together?
At Nordiske Medier, we support you every step of the way. As the Nordics’ most influential media house within the business sector, and with a broad range of niche media outlets and products, Nordiske Medier offers the opportunity to reach a clearly defined target audience.
Whether you want to make an impact online, in our newsletters, in print, or through a tailored mix of all of these, we have a solution for you.