Lastbil Magasinet in numbers

Target your marketing with Lastbil Magasinet. We give you the opportunity to communicate your message to your target audience via the industry's most important medium. We offer a wide range of effective and affordable advertising solutions – whether you prefer to reach your audience through our newsletters, print, or online media, we have a solution for you.

 

  • Over 95,560 unique users visit lastbilmagasinet.dk each quarter
  • Over 2,950 industry professionals receive our newsletter every single day
  • Lastbilmagasinet is the leading trade medium for the transport industry
  • Part of Nordiske Medier – the Nordic region’s strongest B2B media house

6.678

96.249

468.055

3.076

Total circulation*

Online visitors**

Online views**

Daily newsletter recipients
The open rate is 67.64%**

* Print circulation and e-paper, ** Figures from Google Analytics, Q3 2025

Readers by company type

Road freight transport
Education
Consulting Firm
Freight Forwarding
Godshåndtering
Trade Association / Organization
Additional

Readers by position

Director / Owner
Transport and Logistics
Manager / Senior staff
Administrative Employee
Purchasing and Production
Communication / PR
Finance / HR / Legal
Development and Quality
Additional

Figures from the reader survey 2024

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 80% af vores læsere er meget tilfredse/tilfredse med Lastbil Magasinet

of newsletter recipients are very satisfied/satisfied

Over 76% of our newsletter recipients are very satisfied/satisfied with the newsletter.

Who are our readers?

Age group

Over 48% af Lastbil Magasinets læsere er 61 år eller derover

Company size

Over 18% af Lastbil Magasinets læsere er ansat i en virksomhed med mere end 100 ansatte

Director / Owner

Over 38% af Lastbil Magasinets læsere har en stilling som direktør/ejer

Sole proprietorship

Over 27% of Lastbil Magasinet’s readers work in a sole proprietorship

Behavior and interests

Reading frequency

Over 29% af vores læsere læser Lastbil Magasinet dagligt

Primary source on the industry

Over 91% af vores læsere anser Lastbil Magasinet som deres primære nyhedskilde om transportindustrien

Useful content

Over 64% af vores læsere mener, at Lastbil Magasinet udgiver indhold, som er brugbart for deres arbejde

Visible ads

Over 69% af vores læsere bemærker altid eller ofte annoncerne på lastbilmagasinet.dk