Lastbil Magasinet in numbers

Target your marketing with Lastbil Magasinet. We give you the opportunity to communicate your message to your target audience via the industry's most important medium. We offer a wide range of effective and affordable advertising solutions – whether you prefer to reach your audience through our newsletters, print, or online media, we have a solution for you.

 

  • Over 95,560 unique users visit lastbilmagasinet.dk each quarter
  • Over 2,950 industry professionals receive our newsletter every single day
  • Lastbilmagasinet is the leading trade medium for the transport industry
  • Part of Nordiske Medier – the Nordic region’s strongest B2B media house

6.678

96.249

468.055

3.076

Total circulation*

Online visitors**

Online views**

Daily newsletter recipients
Åbningsraten er 67.64%**

* Printoplag og e-avis, ** Tal fra Google Analytics 3. kvartal 2025

Readers by company type

Road freight transport
Education
Truck Dealer / Rental Company
Freight Forwarding
Consulting Firm
Trade Association / Organization
Additional

Readers by position

Director / Owner
Transport and Logistics
Manager / Senior staff
Administrative Employee
Purchasing and Production
Communication and Marketing
HR / Legal
Development and Quality
Additional

Data from reader survey May 2025

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 70% of our readers are very satisfied/satisfied with Lastbil Magasinet

of newsletter recipients are very satisfied/satisfied

Over 77% of our newsletter recipients are very satisfied/satisfied with the newsletter

Who are our readers?

Age group

Over 51% of Lastbil Magasinet’s readers are 61 years or older

Company size

Over 21% of Lastbil Magasinet’s readers are employed in a company with more than 100 employees

Director / Owner

Over 33% of Lastbil Magasinet’s readers hold a position as director/owner

Sole proprietorship

Over 27% of Lastbil Magasinet’s readers work in a sole proprietorship

Behavior and interests

Reading frequency

Over 75% of our readers read Lastbil Magasinet weekly or daily

Primary source on the industry

Over 83% of our readers consider Lastbil Magasinet their primary news source for the transport industry

Useful content

Over 61% of our readers believe that Lastbil Magasinet publishes content that is useful for their work

Visible ads

Over 51% of our readers always or often notice the ads on lastbilmagasinet.dk