Target your marketing with Lastbil Magasinet. We give you the opportunity to communicate your message to your target audience via the industry's most important medium. We offer a wide range of effective and affordable advertising solutions – whether you prefer to reach your audience through our newsletters, print, or online media, we have a solution for you.
6.678
96.249
468.055
3.076
Total circulation*
Online visitors**
Online views**
Daily newsletter recipients The open rate is 67.64%**
* Print circulation and e-paper, ** Figures from Google Analytics, Q3 2025
Readers by company type
Road freight transport
Education
Consulting Firm
Freight Forwarding
Godshåndtering
Trade Association / Organization
Additional
Readers by position
Director / Owner
Transport and Logistics
Manager / Senior staff
Administrative Employee
Purchasing and Production
Communication / PR
Finance / HR / Legal
Development and Quality
Additional
Figures from the reader survey 2024
Insights into the target audience
Satisfaction
of readers are very satisfied/satisfied
Over 80% af vores læsere er meget tilfredse/tilfredse med Lastbil Magasinet
of newsletter recipients are very satisfied/satisfied
Over 76% of our newsletter recipients are very satisfied/satisfied with the newsletter.
Who are our readers?
Age group
Over 48% af Lastbil Magasinets læsere er 61 år eller derover
Company size
Over 18% af Lastbil Magasinets læsere er ansat i en virksomhed med mere end 100 ansatte
Director / Owner
Over 38% af Lastbil Magasinets læsere har en stilling som direktør/ejer
Sole proprietorship
Over 27% of Lastbil Magasinet’s readers work in a sole proprietorship
Behavior and interests
Reading frequency
Over 29% af vores læsere læser Lastbil Magasinet dagligt
Primary source on the industry
Over 91% af vores læsere anser Lastbil Magasinet som deres primære nyhedskilde om transportindustrien
Useful content
Over 64% af vores læsere mener, at Lastbil Magasinet udgiver indhold, som er brugbart for deres arbejde
Visible ads
Over 69% af vores læsere bemærker altid eller ofte annoncerne på lastbilmagasinet.dk