9.600

81.981

349.293

3.465

Total circulation*

Online visitors**

Online views**

Daily newsletter recipients

Target your marketing with Lastbil Magasinet

Lastbil Magasinet gives advertisers access to professionals and decision-makers in the Danish road haulage industry. Explore the medium’s audience and reach across newsletters, online and print, and find the right channel for your marketing.

Lastbil Magasinet in numbers

Get an overview of the total audience

How readers use Lastbil Magasinet

69%

reads Lastbil Magasinet
weekly or more often

83%

assesses Lastbil Magasinet
as relevant to the industry

70%

uses Lastbil Magasinet to stay up to date on the road haulage industry

Readers’ opinions and engagement

66%

rate the journalistic quality as good or very good

78%

trust / rely on Lastbil Magasinet as a source

75%

are satisfied or very satisfied with Lastbil Magasinet

Newsletter recipients

Learn more about our newsletter recipients

Over

3.465

receive our daily newsletter

64.20%

average newsletter open rate

50%

of newsletter recipients
are decision-makers

72%

are satisfied with the newsletter

Company types among our readers

No Data Found

Job functions among our readers

Director / Owner
Transport / Logistics
Manager / Team leader
Sales / Marketing
Purchasing / Production
Administrative employee
Communications / PR
Operations / Technical / Workshop
Other

Online users

Meet our online readers

81.981

Unique users**

349.293

Page views per quarter**

53,9%

Engagement rate**

Company types among our online readers

No Data Found

Job functions among our online readers

Director / Owner
Transport and Logistics
Manager / Senior Employee
Administrative Employee
Procurement and Production
Communications / PR
Finance / HR / Legal
Development and Quality
Workshop and Mechanics
Other

1:40

Average visit duration***

4,26

Average page views per user***

21%

Small businesses (1–49)

11%

Medium-sized companies (50–249)

68%

Large businesses (250+)

Print readers

See who reads our print publications

9.600

Total circulation*

7.418

Readership figures**

41%

Small businesses (1–49)

19%

Medium-sized companies (50–249)

40%

Large businesses (250+)

*Print circulation and e-paper. **Readership figures from Fifty5Blue Index Danmark / TGI, full year 2025. ***Figures from Google Analytics, Q2 2026.