Lastbil Magasinet gives advertisers access to professionals and decision-makers in the Danish road haulage industry. Explore the medium’s audience and reach across newsletters, online and print, and find the right channel for your marketing.
Lastbil Magasinet in numbers
Get an overview of the total audience
How readers use Lastbil Magasinet
69%
reads Lastbil Magasinet weekly or more often
83%
assesses Lastbil Magasinet as relevant to the industry
70%
uses Lastbil Magasinet to stay up to date on the road haulage industry
Readers’ opinions and engagement
66%
rate the journalistic quality as good or very good
78%
trust / rely on Lastbil Magasinet as a source
75%
are satisfied or very satisfied with Lastbil Magasinet
Newsletter recipients
Learn more about our newsletter recipients
Over
3.465
receive our daily newsletter
64.20%
average newsletter open rate
50%
of newsletter recipients are decision-makers
72%
are satisfied with the newsletter
Company types among our readers
No Data Found
No Data Found
Job functions among our readers
Director / Owner
Transport / Logistics
Manager / Team leader
Sales / Marketing
Purchasing / Production
Administrative employee
Communications / PR
Operations / Technical / Workshop
Other
Online users
Meet our online readers
81.981
Unique users**
349.293
Page views per quarter**
53,9%
Engagement rate**
Company types among our online readers
No Data Found
No Data Found
Job functions among our online readers
Director / Owner
Transport and Logistics
Manager / Senior Employee
Administrative Employee
Procurement and Production
Communications / PR
Finance / HR / Legal
Development and Quality
Workshop and Mechanics
Other
1:40
Average visit duration***
4,26
Average page views per user***
21%
Small businesses (1–49)
11%
Medium-sized companies (50–249)
68%
Large businesses (250+)
Print readers
See who reads our print publications
9.600
Total circulation*
7.418
Readership figures**
41%
Small businesses (1–49)
19%
Medium-sized companies (50–249)
40%
Large businesses (250+)
*Print circulation and e-paper. **Readership figures from Fifty5Blue Index Danmark / TGI, full year 2025. ***Figures from Google Analytics, Q2 2026.