9.600
330.059
485.573
3.407
Total circulation*
Online visitors**
Online views**
Daily newsletter recipients
Target your marketing with Lastbil Magasinet
Lastbil Magasinet giver annoncører adgang til professionelle og beslutningstagere i den danske vognmandsbranche. Se mediets målgruppe og rækkevidde på tværs af nyhedsbrev, online og print, og find den rette kanal til din markedsføring.
Lastbil Magasinet in numbers
Get an overview of the total audience
Who Are the Readers?
How readers use Lastbil Magasinet
Attitude and Engagement
Age
11 % are aged 41–50
30 % are aged 51–60
52% are aged 61 or older
Company size
19 % have 2–10 employees
23 % have 11–50 employees
21 % have 100+ employees
Position
33% are directors/owners/managers
6 % are department heads/managers
18% other
82%
see Lastbil Magasinet as their primary news source
43%
find the content relevant and useful for their work
84%
receive the newsletter
58%
are satisfied with the newsletter
52%
are generally satisfied with Lastbil Magasinet
45%
find the news interesting
Data From the 2025 Reader Survey
Newsletter recipients
Learn more about our newsletter recipients
3.407
recipients of our daily newsletter
62,28%
of recipients open the newsletter
Business Type
Position
58%
are satisfied with the newsletter
53%
read the newsletter several times
a week
Online users
Meet our online readers
110.882
Unique users**
485.573
Page views per quarter**
46,41%
Engagement rate**
Business Type
Position
1:26
Average visit duration**
4,38
Average page views per user**
Print readers
See who reads our print publications
9.600
Total circulation*
7.418
Readership figures**
*Print circulation and e-paper. **Readership figures from Fifty5Blue Index Danmark / TGI, full year 2025. ***Figures from Google Analytics, Q2 2026.