Licitationen in numbers

Target your marketing with Licitationen. We give you the opportunity to convey your message to your target audience through the industry’s leading media. We offer a wide range of effective and affordable advertising solutions – so whether you prefer to reach your audience through our newsletters, print, or online media, we have a solution for you.


  • Over 208,440 unique users visit licitationen.dk each quarter
  • 22,000 readers come with our print newspaper
  • Over 37,250 industry professionals receive our newsletter every single day
  • Licitationen is the leading trade media for the construction industry
  • Part of Nordiske Medier – the Nordic region’s strongest B2B media house

9.643

Total circulation*

22.000

Readership per insertion**

208.446

Online visitors**

979.038

Online views**

37.251

Daily newsletter recipients**
The open rate is 36.07%**

*Print circulation and e-paper, ** Readership figures from Index Denmark/Gallup, full year 2024, *** Data from Google Analytics Q2 2025

Readers by company type

33% Contractor/Craft Business – Construction
11% Contractor/Craft Business – Civil Engineering / Infrastructure
13% Consulting Firm / Engineers
12% Consulting Firm / Architects
6% Building Materials Supplier
6% Trade Association / Organization
5% Building Services Company
4% Public Sector / Client
10% Other

Readers by position

33% Director / Owner
26% Manager / Senior Staff
10% Administrative Staff
6% Communication and Marketing
4% Development and Quality
3% Purchasing and Production
1% Finance
1% HR / Legal
16% Other

Data from reader survey May 2025

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 73% of our readers are very satisfied/satisfied with Licitationen

of newsletter recipients are very satisfied/satisfied

Over 67% of our newsletter recipients are very satisfied/satisfied with the newsletter

Who are our readers?

Contractor/craftsman company

Over 44% of Licitationen’s readers work in a contractor/craftsman company

Company size

Over 48% of Licitationen’s readers are employed at a company with more than 100 employees

Director / Owner

Over 33% of Licitationen’s readers hold a position as director/owner

Manager / Senior staff

Over 26% of Licitationen’s readers hold a position as manager/senior staff

Behavior and interests

Reading frequency

Over 87% of our readers read Licitationen weekly or daily

Primary source on the industry

Over 86% of our readers consider Licitationen their primary news source on the construction industry

Useful content

Over 67% of our readers believe that Licitationen publishes content that is useful for their work

Visible ads

Over 36% of our readers always or often notice the ads on licitationen.dk