Licitationen in numbers

Target your marketing with Licitationen. We give you the opportunity to convey your message to your target audience through the industry’s leading media. We offer a wide range of effective and affordable advertising solutions – so whether you prefer to reach your audience through our newsletters, print, or online media, we have a solution for you.

9.643

Total circulation*

22.000

Readership per insertion**

135.903

Online visitors***

784.576

Online views***

37.201

Daily newsletter recipients***
The open rate is 56.26%***

* Print circulation and e-paper, ** Readership figures from Index Denmark/Gallup, full year 2024, *** Figures from Google Analytics, Q3 2025

Readers by company type

Contractor/Craftsman Business – Construction
Contractor/Craft Business – Civil Engineering / Infrastructure
Consulting Firm / Engineers
Consulting Firm / Architects
Building Materials Supplier
Trade Association / Organization
Building Services Company
Public Sector / Client
Additional

Readers by position

Director / Owner
Manager / Senior staff
Administrative Employee
Communication and PR
Development and Quality
Purchasing and Production
Finance / HR / Legal
Additional

Figures from the reader survey 2024

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 84% of our readers are very satisfied/satisfied with Licitationen.

of newsletter recipients are very satisfied/satisfied

Over 78% of our newsletter recipients are very satisfied/satisfied with the newsletter.

Who are our readers?

Contractor/craftsman company

Over 58% of Licitationen’s readers work in a contracting/craft company.

Company size

Over 54% of Licitationen’s readers are employed in a company with more than 100 employees.

Director / Owner

Over 34% of Licitationen’s readers hold a position as director/owner.

Manager / Senior staff

Over 28% of Licitationen’s readers hold a position as manager/senior employee.

Behavior and interests

Reading frequency

Over 69% of our readers read Licitationen daily.

Primary source on the industry

Over 87% of our readers consider Licitationen their primary news source for the construction and civil engineering industry.

Useful content

Over 83% of our readers believe that Licitationen publishes content that is useful for their work.

Visible ads

Over 52% of our readers always or often notice the advertisements on licitationen.dk.