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Licitationen in numbers
Get an overview of the total audience
Who Are the Readers?
How readers use Licitationen
Attitude and Engagement
Age
19 % are aged 41–50 40 % are aged 51–60 35 % are aged 61 or older
Company size
10 % have 2–10 employees 22 % have 11–50 employees 47 % have 100+ employees
Position
32 % are directors/owners/managers 25 % are department heads/managers 16 % other
85%
see Licitationen as their primary news source
51%
find the content relevant and useful for their work
90%
receive the newsletter
56%
are satisfied with the newsletter
62%
are generally satisfied with Licitationen
58%
find the news interesting
Data From the 2025 Reader Survey
Newsletter recipients
Learn more about our newsletter recipients
36.860
recipients of our daily newsletter
52,28%
of recipients open the newsletter
Business Type
Position
Director / Owner
Manager / Senior staff
Administrative Employee
Purchasing and Production
Communication and PR
Finance / HR / Legal
Development and Quality
Additional
56%
are satisfied with the newsletter
53%
read the newsletter several times a week
Online users
Meet our online readers
102.497
unikke brugere***
684.698
Page views per quarter**
62,43%
Engagement rate**
Business Type
Position
Director / Owner
Manager / Senior staff
Administrative Employee
Purchasing and Production
Communication and PR
Finance / HR / Legal
Development and Quality
Additional
3:16
average visit duration***
7,71
Average page views per user**
Print readers
See who reads our print publications
9.960
Total circulation*
24.000
Readership figures**
*Printoplag og e-avis. **Læsertal fra Fifty5Blue Index Danmark / TGI, helår 2025. ***Tal fra Google Analytics, 2. kvartal 2026.