Metal Supply in numbers

Target your marketing with Metal Supply. We give you the opportunity to communicate your message to your target audience via the industry's most important medium. We offer a wide range of effective and affordable advertising solutions – whether you prefer to reach your audience through our newsletters, print, or online media, we have a solution for you.

  • Over 103,380 unique users visit metal-supply.dk each quarter
  • 32.000 læsere come with our print newspaper
  • Over 22,400 industry professionals receive our newsletter every single day
  • Metal Supply is the leading trade media for the iron and machinery industry
  • Part of Nordiske Medier – the Nordic region’s strongest B2B media house

23.391

32.000

103.386

523.549

22.401

Total circulation*

Readership per insertion**

Online visitors***

Online views***

Daily newsletter recipients***
The open rate is 32.16%***

* Printoplag og e-avis, ** Læsertal fra Index Danmark Gallup, helår 2024/2025, *** Tal fra Google Analytics 2. kvartal 2025

Readers by company type

Subcontractor
Supplier
Consulting Firm / Consultant
Machinery Manufacturing
Finished Goods Manufacturer
Wholesale Trade
Repair / Service
Robot Integration
Education
Specialized Construction and Civil Engineering Company
Company in the Process Industry
Additional

Readers by position

Director / Owner
Purchasing and Production
Manager / Senior staff
Development and Quality
Administrative Employee
Communication and Marketing
Finance
Transport and Logistics
Additional

Data from reader survey May 2025

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 73% of our readers are very satisfied/satisfied with Metal Supply

of newsletter recipients are very satisfied/satisfied

Over 64% of our newsletter recipients are very satisfied/satisfied with the newsletter

Who are our readers?

Age group

Over 88% of Metal Supply’s readers are 51 years or older

Company size

Over 27% of Metal Supply’s readers are employed at a company with more than 100 employees

Director / Owner

Over 27% of Metal Supply’s readers hold a position as director/owner

Manager / Senior staff

Over 13% of Metal Supply’s readers hold a position as manager/senior staff

Behavior and interests

Reading frequency

Over 88% of our readers read Metal Supply weekly or daily

Primary source on the industry

Over 86% of our readers consider Metal Supply their primary news source for the iron and metal industry

Useful content

Over 70% of our readers believe that Metal Supply publishes content that is useful for their work

Visible ads

Over 43% of our readers always or often notice the ads on metal-supply.dk