Metal Supply in numbers

Target your marketing with Metal Supply. We give you the opportunity to communicate your message to your target audience via the industry's most important medium. We offer a wide range of effective and affordable advertising solutions – whether you prefer to reach your audience through our newsletters, print, or online media, we have a solution for you.

23.391

32.000

98.946

489.665

22.336

Total circulation*

Readership per insertion**

Online visitors***

Online views***

Daily newsletter recipients***
The open rate is 58.90%***

* Printoplag og e-avis, ** Læsertal fra Index Danmark/Gallup, 2. halvår 2024 – 1. halvår 2025, *** Tal fra Google Analytics 3. kvartal 2025

Readers by company type

Subcontractor
Supplier
Consulting Firm / Consultant
Machinery Manufacturing
Finished Goods Manufacturer
Wholesale Trade
Repair / Service
Robot Integration
Education
Specialized Construction and Civil Engineering Company
Company in the Process Industry
Additional

Readers by position

Director / Owner
Purchasing and Production
Manager / Senior staff
Development and Quality
Administrative Employee
Communication / PR
Transport and Logistics
Additional

Figures from the reader survey 2024

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 71% of our readers are very satisfied/satisfied with Metal Supply.

of newsletter recipients are very satisfied/satisfied

Over 76% of our newsletter recipients are very satisfied/satisfied with the newsletter.

Who are our readers?

Age group

Over 78% of Metal Supply’s readers are 51 years or older.

Company size

Over 39% of Metal Supply’s readers are employed in a company with more than 100 employees.

Director / Owner

Over 30% of Metal Supply’s readers hold a position as director/owner.

Manager / Senior staff

Over 19% of Metal Supply’s readers hold a position as manager/senior employee.

Behavior and interests

Reading frequency

Over 47% of our readers read Metal Supply daily.

Primary source on the industry

Over 94% of our readers consider Metal Supply their primary news source for the iron and metal industry.

Useful content

Over 74% of our readers believe that Metal Supply publishes content that is useful for their work.

Visible ads

Over 59% of our readers always or often notice the advertisements on metal-supply.dk.