25.303
36.000
50.036
307.708
22.000
Total circulation*
Readership per insertion**
Online visitors***
Online views***
Daily newsletter recipients
Target your marketing with Metal Supply
Metal Supply gives advertisers access to professionals in the Danish iron and machinery industry. Explore the publication’s target audience and reach across newsletters, online and print, and find the right channel for your marketing.
Metal Supply in numbers
Get an overview of the total audience
How Metal Supply’s readers use it
85%
reads Metal Supply weekly or more often
80%
uses Metal Supply to stay up to date on the iron and machinery industry
81%
assesses Metal Supply as relevant to the industry
Readers’ opinions and engagement
70%
are very satisfied/satisfied with Metal Supply
74%
rates the journalistic quality as very good/good
79%
trust / rely on Metal Supply as a source
Newsletter recipients
Learn more about our newsletter recipients
Over
22.000
receive our daily newsletter
54.80%
average newsletter open rate
65%
of newsletter recipients
are decision-makers
70%
are satisfied with the newsletter
Company types among our readers
No Data Found
Job functions among our readers
Online users
Meet our online readers
50.036
unique users***
307.708
Page views per quarter**
69,44%
Engagement rate**
Company types among our online readers
No Data Found
Job functions among our online readers
3:12
Average visit duration***
6,15
Average page views per user***
36%
36%
Medium-sized companies (50–249)
28%
Large businesses (250+)
Print readers
See who reads our print publications
25.303
Total circulation*
36.000
Readership figures**
59%
33%
Medium-sized companies (50–249)
7%
Large businesses (250+)
*Print circulation and e-paper. **Readership figures from Fifty5Blue Index Danmark / TGI, full year 2025. ***Figures from Google Analytics, Q2 2026.