Motor-magasinet in numbers

Target your marketing with Motor magazine. We give you the opportunity to convey your message to your target audience via the industry's most important medium. We offer a wide range of effective and affordable advertising solutions - so whether you prefer to reach your target audience in our newsletters, print or online media, we have a solution for you.

  • Over 112,380 unique users visit motormagasinet.dk each quarter
  • 63.000 læsere included in our print magazine
  • Over 11,280 industry professionals receive our newsletter every single day
  • Motor-magazine is the leading trade media for the automotive industry
  • Part of Nordiske Medier – the Nordic region’s strongest B2B media house

17.543

63.000

112.386

824.602

11.284

Total circulation*

Readership per insertion**

Online visitors***

Online views***

Daily newsletter recipients***
The open rate is 40.34%***

* Print circulation and e-paper ** Readership Index Denmark Gallup, full year 2024/2025 *** Data from Google Analytics, Q2 2025 

Readers by company type

Car dealer / Car importer
Auto repair / Auto painting
Wholesale Trade
Sale of Spare Parts and Accessories
Leasing
Education
Association / Organization
Vehicle inspection and service
Technical Testing and Analysis
Additional

Readers by position

Director / Owner
Manager / Senior staff
Administrative Employee
Communication and Marketing
Purchasing and Production
Transport and Logistics
Development and Quality
HR / Legal
Finance
Additional

Figures from the reader survey May 2025

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 82% of our readers are very satisfied/satisfied with Motor-magasinet

of newsletter recipients are very satisfied/satisfied

Over 79% of our newsletter subscribers are very satisfied/satisfied with the newsletter

Who are our readers?

Age group

Over 46% of Motor-magazine’s readers are 61 years old or older

Company size

Over 29% of Motor-magasinet's readers are employed in a company with more than 100 employees

Director / Owner

Over 38% of Motor-magasinet's readers hold a position as director/owner

Manager / Senior staff

Over 21% of Motor-magasinet's readers hold a position as manager/executive

Behavior and interests

Reading frequency

Over 92% of Motor-magasinets readers read Motor-magasinet weekly or daily

Primary source on the industry

Over 88% of Motor-magasinet's readers consider Motor-magasinet their primary news source about the automotive industry

Brugtbart indhold

Over 78% of Motor-magasinets readers believe that Motor-magasinet publishes content that is useful for their work

Visible ads

Over 45% of Motor-magasinets readers always or often notice the ads on motormagasinet.dk