In the supplement On Yellow Plates, you can read dedicated pages about vehicles with four wheels (and sometimes six) with yellow license plates. We provide news, in-depth reports, as well as tests and evaluations of commercial vehicles.
På Gule Plader is published as a supplement to Motor-magasinet og Transportmagasinet.
The same articles about commercial vehicles are published in all three media, and we also feature the same advertisements in the three media, all aimed at the same target audience of readers: decision-makers at importers, dealers, workshops, suppliers, and not least, buyers.
På Gule Plader is published four times a year.
Recipients of På Gule Plader include craftsmen, hauliers, dealers, workshop managers, suppliers, etc.
Publishing schedule
Publication date | Deadline | |
På Gule Plader No. 1 | 08-04-2024 | 04-03-2024 |
På Gule Plader No. 2 | 10-06-2024 | 21-05-2024 |
På Gule Plader No. 3 | 09-09-2024 | 26-08-2024 |
På Gule Plader No. 4 | 04-11-2024 | 21-10-2024 |
It must be clear to readers what is an advertisement and what is an article written by the editorial team. Therefore, advertisements must differ from the layout—both on the portal and in the newsletter—so that readers are not misled into thinking that an advertisement is an article written by the editorial team.
In general, advertisers are requested to use a different font than ours. On the website, the word "Advertisement" automatically appears right above the banner, but when advertising in the newsletter, the word "Advertisement" should be clearly visible at the top of the ad if it is not beyond any doubt that it is an advertisement—this ensures compliance with the law. If we consider the ad to be too similar to the editorial content, we will request a font change and/or the addition of the company logo to make it clear that it is an advertisement. This is done to comply with the guidelines set by the Consumer Ombudsman. Furthermore, only your own company and products should be marketed—no misleading or negative comments about competitors—thus also complying with the Marketing Act.
SpreadFormat: 546 x 365 mm (12 x 365 mm) |
Full pageFormat: 266 x 365 mm (6 x 365 mm) |
Half-page horizontal formatFormat: 266 x 180 mm (6 x 180 mm) |
Half-page vertical formatFormat: 131 x 365 mm (3 x 365 mm) |
1/4 page verticalFormat: 131 x 180 mm (3 x 180 mm) |
1/4 page horizontal formatFormat: 266 x 90 mm (6 x 90 mm) |
Material compensation by agreement, however, a maximum of 5%.
Cancellation and date changes must be made in writing no later than 4 weeks before the publication date
If changes to the insertion schedule result in the conditions for obtaining discounts not being met, any incorrectly granted discounts will be recharged.
If Nordiske Medier does not receive fully completed advertising material, the completion of the material will be billed at 50 øre per mm.
When printing color advertisements, the newspaper assumes no responsibility for any minor deviations from the original material's colors. The newspaper reserves the right to reject complaints regarding advertisements where the material has been previously flagged as less suitable for reproduction or where the submission deadline has been exceeded.
Specifications
Layout file: Adobe IDML file InDesign, packaged with all links.
PDF
PDF file produced with Acrobat Distiller containing all fonts, images, graphics, and colors defined as CMYK (job settings for Acrobat Distiller can be requested).
Furthermore, reference is made to the Industry Standard for digital advertising material agreed upon by DRRB, DFF, and DDPFF.
Various descriptions, setting files, etc., can be downloaded from www.mestertidende.dk
Color: All Photoshop formats at a minimum of 200 dpi.
B/W: All Photoshop formats at a minimum of 200 dpi.
Line drawing: EPS and Ai. TIFF, EPS, and JPG at a minimum of 600 dpi.
The "overprint" function must not be used.
Colours
CMYK defined (RGB and Pantone will be converted to CMYK).
Compression: Stuffit, Zip.
Terms and conditions for advertising and all Nordiske Medier products can be viewed here.
Kim Kempf Falkenhard
Sales Director
Phone: +45 55 20 72 07
Mail: kkf@nordiskemedier.dk
Baris Karakurt
Sales Manager
Phone: +45 28 30 89 39
Mail: bka@nordiskemedier.dk
Tim Borup Jørgensen
Commercial Coordinator
+45 25 72 83 83
Mail: tbj@nordiskemedier.dk
Christian Andersen
Commercial Coordinator - Online
+45 22 45 98 45
Mail: ca@nordiskemedier.dk