18.120

61.000

354.073

633.855

12.541

Total circulation*

Readership per insertion**

Online visitors***

Online views***

Daily newsletter recipients

*Printoplag og e-avis. **Læsertal fra Fifty5Blue Index Danmark / TGI, helår 2025. *** Tal fra Google Analytics, 2. kvartal 2026.

Motor-magasinet has been the preferred media outlet for Denmark’s auto repair shops, car dealerships, importers and wholesalers for over 55 years. Through news articles, interviews and features, we provide in-depth coverage of everything happening across the Danish automotive industry. We cover the people and companies shaping the industry as well as the latest trends and opportunities, giving our readers the best possible foundation for developing their businesses. Read about cars, automotive retail and new technology, and stay up to date on the political decisions shaping the future of the industry. With extensive news coverage on motormagasinet.dk, daily newsletters and a weekly print newspaper, Motor-magasinet is your direct channel to the entire automotive industry.

Visit motormagasinet.dk

Motor-magasinet's target audience

Readers by company type

Auto repair / Auto body painting
Car dealer / Car importer
Sale of spare parts / accessories
Wholesale Trade
Leasing
Technical Testing and Analysis
Technical schools etc.
Education
Additional

Readers by position

Director / Owner
Manager / Senior staff
Administrative Employee
Communication / PR
Purchasing and Production
Development and Quality
Transport and Logistics
Finance / HR / Legal
Additional

Figures from the 2025 Reader Survey

Motor-magasinet's publications

Main newspaper

Second sections

Magazines

Supplement

Newsletter

Here you get overview, insight, and perspective. With sharp news and in-depth stories, we keep you updated on everything happening in the industry.

 

When a topic deserves special attention, we dive deep into it. In our second sections, we take a closer look and sharpen the focus on a selected theme that matters to the industry.

Our magazines offer space for in-depth exploration. Here, you can find exciting profiles of the industry's prominent personalities and dive into the key trends and themes shaping the industry.

Throughout the year, we publish several special supplements. These focus on current themes within the industry that we know interest our readers. The content is created with an eye on what is happening right now — and what lies ahead.

In our newsletters, we handpick the industry’s most important news and stories and deliver them straight to your inbox. It has never been easier to gain inspiration and knowledge.

See publishing schedule 2026
See publishing schedule 2027

See publishing schedule 2026
See publishing schedule 2027

See publishing schedule 2026
See publishing schedule 2027

See publishing schedule 2026
See publishing schedule 2027

Prices and Formats

Spread

Format: 546 × 365 mm (12 × 365 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 39,850

Full page

Format: 266 × 365 mm (6 × 365 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 24,300 

Half-page horizontal format

Format: 266 × 180 mm (6 × 180 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 17,990

Half-page vertical format

Format: 131 × 365 mm (3 × 365 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 17,990

1/4 page

Format: 131 x 180 mm (3 x 180 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 11,290

Portrait A4

Format: 176 x 250 mm (4 x 250 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 18,990

Module back page

Format: 266 × 180 mm (6 × 180 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 19,990

Module front page

Format: 63 x 50 mm (1 x 50 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . .  DKK 3,500

Module front page

Format: 86 x 120 mm (2 x 120 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 9,990

Marketplace

Ex. on size: 131 x 100 mm (3 x 100 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 3,990

Marketplace

Ex. on size.: 86 x 100 mm (2 x 100 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 2,990

Job and reception ads

Ex. on size: 131 x 180 mm (3 x 180 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 5,300

View Ad Formats and Prices here

View Ad Formats and Prices here

Contact sales directly

Sales Manager, Baris Karakurt
+45 28 30 89 39
bka@nordiskemedier.dk

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