Advertising guidelines
It must be clear to readers what constitutes advertising and what constitutes editorial content. Advertisements must therefore be clearly distinguishable from the editorial layout, both on the portal and in the newsletter, so that readers are not misled into believing that an advertisement is an article written by the editorial team.
As a general rule, advertisers are asked to use a different font from ours. On the website, the word “Advertisement” automatically appears directly above the banner. For advertising in the newsletter, however, the word “Advertisement” should be clearly displayed at the top of the advert if it is not immediately obvious that the content is an advertisement, in order to comply with applicable legislation. If we consider an advertisement to be too similar in appearance to editorial content, we will ask the advertiser to change the font and/or add the company logo so that it is clear that the content is an advertisement. This is to comply with the rules laid down by the Danish Consumer Ombudsman (Forbrugerombudsmanden). Furthermore, advertisers may only promote their own company and products, meaning that misleading or disparaging references to competitors are not permitted. These requirements are intended to ensure compliance with the Danish Marketing Practices Act.
Technical Specifications for Online Advertising
Finished material should be delivered via the material link sent by email. The material can also be sent to the email address: materiale@nordiskemedier.dk
Material compensation by agreement, however, max 5%.
Cancellations and date changes must be submitted in writing by email no later than four weeks before the publication date: materiale@nordiskemedier.dk.
If changes to the advertising schedule mean that the conditions for previously granted discounts are no longer met, the discount will be charged retrospectively.
If Nordiske Medier does not receive fully finished advertising material, a production fee of DKK 0.50 per mm will be charged to complete the material.
When printing colour advertisements, the publication accepts no liability for minor variations from the colours in the original material. The publication reserves the right to reject claims relating to advertisements where the material has previously been identified as unsuitable for reproduction, or where the submission deadline has been exceeded.
Specifications
Layout file: Adobe IDML file InDesign, packaged with all links.
PDF
PDF file produced with Acrobat Distiller containing all fonts, images, graphics, and colors defined as CMYK (job settings for Acrobat Distiller can be requested).
Reference is also made to the industry standard for digital advertising material agreed between DRRB, DFF and DDPFF.
Various descriptions, configuration files and other relevant material can be downloaded from the respective media website.
Colour: All Photoshop formats at a minimum resolution of 200 dpi.
Black and white: All Photoshop formats at a minimum resolution of 200 dpi.
Line art: EPS and AI. TIFF, EPS and JPG at a minimum resolution of 600 dpi.
The "overprint" function must not be used.
Colours
CMYK defined (RGB and Pantone will be converted to CMYK).
Compression: StuffIt, ZIP.
Technical Specifications for Online Advertising
We offer online advertising across all our media websites. There are many ways to combine our online advertising products, which you can explore at the product page.
All banners must be supplied in fixed sizes according to our specifications. It is important that the guidelines are followed to ensure that the material is displayed correctly on all types of screens, including desktop, tablet and mobile.
We support the following file formats: HTML5, JPEG, GIF, and PNG.
All banners rotate automatically every 30 seconds.
Specific to video banners (HTML5):
- When submitting HTML5 banners, please send us a zip file containing all source material. The maximum file size is 1 MB, and videos must not exceed 15 seconds in length.
- HTML5 files can only be used for banners on media sites, as this file type cannot be handled by email programs.
If you need a graphic designer to help create your advertisement, the following requirements apply to images, logos and text:
- Images must be at least 200 dpi / 300 dpi, depending on whether it is advertising in a newspaper or magazine publication, and must be in the file formats .jpeg, .tiff, .eps, .psd, and .png.
- Logo and graphic elements should be delivered as .eps or .ai vector graphics.
- Text should be sent separately in a .docx format or in the email with the materials.
Material to be produced by us must be received no later than 10 days before the start of the advertising campaign.
Banners are produced free of charge when banner advertising is booked for a minimum of two months. Otherwise, the price is DKK 500 per banner.
Final artwork must be submitted no later than five working days before the campaign starts.
The advertising material, including a link to the landing page, should be sent directly to the email address: online@nordiskemedier.dk