Target audiences

For the restaurant and fast food industry 
RS & Fastfood / Foodnet.se is the natural channel for all players within the foodservice industry, whether in the restaurant sector, fast food industry, or retail trade.
 
The medium targets decision-makers at all levels in the industry, from wholesalers and suppliers to restaurateurs, fast food restaurants, and convenience stores.
 
Our website foodnet.se is continuously updated, and a weekly newsletter with a summary of the most important news is sent to approximately 10,000 subscribers.
 
 
Editor:: Mona Johansson
 
 

Visit foodnet.se

RS & Fastfood / Foodnet.se in numbers

 

Target your marketing with RS & Fastfood / Foodnet.se. We give you the opportunity to communicate your message to your target audience through the industry's most important media. 

We offer a wide range of effective and affordable advertising solutions – so whether you prefer to reach your target audience through our newsletters or online media, we have a solution for you.

Online visitors
Online views
Newsletters sent daily

Recipients of the newsletter

10.005***

*Numbers from April 2024 reader survey and Google Analytics Q4 2024

Prices, formats, and technical specifications for RS & Fastfood

It must be clear to readers what is an advertisement and what is an article written by the editorial team. Therefore, advertisements must differ from the layout—both on the portal and in the newsletter—so that readers are not misled into thinking that an advertisement is an article written by the editorial team.

In general, advertisers are requested to use a different font than ours. On the website, the word "Advertisement" automatically appears right above the banner, but when advertising in the newsletter, the word "Advertisement" should be clearly visible at the top of the ad if it is not beyond any doubt that it is an advertisement—this ensures compliance with the law. If we consider the ad to be too similar to the editorial content, we will request a font change and/or the addition of the company logo to make it clear that it is an advertisement. This is done to comply with the guidelines set by the Consumer Ombudsman. Furthermore, only your own company and products should be marketed—no misleading or negative comments about competitors—thus also complying with the Marketing Act.

We offer online advertising on all our media websites. The combination of our online products is many and can be seen under the product page.

Our site is responsive, and the banners adjust to the screen they are displayed on. Please ensure that the banners are readable on different screens.

The banners share space with up to 3 others. However, the billboard/top banner on the article page shares space with up to 4 others, while the title banner stands alone, and the sticky banner shares space with up to 2 others. The banners rotate upon page reload.

All banners can be either static or animated—HTML5, GIF, or script—except for the title banner. Banners are delivered in the following formats:
.jpg, .gif, .png or HTML5.

Specific for HTML5 banners
When delivering HTML, we need to receive a zip file containing all the source material. The zip file must not exceed 4 MB in size. It is advisable that the HTML5 file stays within a 20-second duration. HTML5 files can only be used for banners on the portal, as this file type cannot be handled by email programs.

If HTML and script banners are not made responsive, a fallback banner must be provided for use on mobile and tablet screens.

All prices are per month.

Placement of banner on the front page + the other pages

Top banner on the front page

Format: 930 x 180 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18.000 SEK.

Billboard on the front page

Format: 980 x 540 px
Size: max 150 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34.000 SEK.

Stickybanner* on the front page

Format: 240 x 400 px
Size: max 90 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.000 SEK.

Corner banner* on the front page + others

Format: 200 x 300 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.500 SEK.


Sidebanner* on the front page

Format: 200 x 175 px
Size: max 40 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.800 SEK.

Campaign banner pos. 1 on the front page

Format: 300 x 250 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14.500 SEK.

Campaign banner pos. 2 on the front page

Format: 300 x 250 px
Size: max 70 KB
Price per month. . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.000 SEK.

Gigabanner pos. 1 on the front page

Format: 930 x 250 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18.000 SEK.

 
Gigabanner pos. 2 on the front page

Format: 930 x 250 px
Size: max 70 KB
Price per month. . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.000 SEK.

 
Placement of banner on the article page

Top banner on the article page

Format: 930 x 180 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18.000 SEK.

Billboard on the article page

Format 980 x 540 px
Size: max 150 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34.000 SEK.

Stickybanner* on the article page

Format: 240 x 400 px
Size: max 40 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.000 SEK.

Corner banner* on the article page

Format: 200 x 300 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.500 SEK.


Sidebanner* on the article page

Format: 200 x 175 px
Size: max 40 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.800 SEK.

Campaign banner pos. 1 on the article page

Format: 300 x 250 px
Size: max 50 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.500 SEK.

Campaign banner pos. 2 on the article page

Format: 300 x 250 px
Size: max 50 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.000 SEK.

Title banner – Placed below the editor on the article page

Format: 300 x 60 px
Size: max 20 KB
Price per month. . . . . . . . . . . . . . . . . . . . . . . . . . . . 19.000 SEK.

 

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The general specifications for the ads in the newsletter are:
The ads are static
• Finished material should be delivered in the following file formats: .jpg, .gif, or .png
- The finished graphic file must not exceed 50 kB in size.

Streamer

Format: 820 x 28 px
Size: max 50 KB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.000 SEK.

Top ad

Format 400 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . 4.000 SEK.

Topannonce full size

Format 820 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 8.000 SEK.

Mid ad

Format 400 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 3.000 SEK.

Midtannonce full size

Format 820 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 6.000 SEK.

Bottom ad

Format 400 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 2.000 SEK.

Bundannonce full size

Format 820 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 4.000 SEK

Ad material for website and newsletter should be sent to annons@nordiskemedier.se

Materialet skal tydeligt markeres med teksten RS & Fastfood.

Terms and conditions for advertising and all Nordiske Medier's Swedish products can be viewed here. here.

Responsibility distribution

Nordiske Medier is not responsible for material submitted after the specified material date. We charge the advertiser for additional work in handling non-print-ready material. For general delivery terms, see ALG 20, www.grafiska.se.

Contact one of our sales representatives directly

Media sales representative

Hans Roos af Hjelmsäter
+46 (0)73 682 53 98
Mail: hansrafh@nordiskemedier.se