29.858

91.567

21.465

Online visitors*

Online views*

Daily newsletter recipients*
The open rate is 37.91%*

* Tal fra læserundersøgelse april 2024 og Google Analytics 3. kvartal 2025

Publications

Prices and Formats

Products

Metal Supply with Verkstäderna is Sweden’s leading media outlet for the metal and engineering industries.
We have a clear focus on metals, machining, materials, and production, covering everything from technology and equipment to methods, business, and the people in both sectors.

Our target audience is decision-makers, leaders, and executives in the industry – individuals responsible for production, procurement, distribution, and sales. Professional stakeholders who want in-depth knowledge, up-to-date news, analysis, and key perspectives.

Metal Supply with Verkstäderna is published as a newsletter and digitally on our news site metal-supply.se.
This makes us a direct channel when you want to reach the industry’s decision-makers and professionals. We also publish a print edition four times per year.

Editor-in-Chief: Magnus Lillenström

About Metal Supply

Visit metal-supply.se

Publication schedule for Metal Supply / Verkstäderna

 
Theme
Publication date
Deadline
Metal Supply med Verkstäderna nr. 1Steel and metals. Maintenance. Welding and joints27-02-202610-02-2026
Metal Supply med Verkstäderna nr. 2Automation/digitalization, CAD/CAM, additive technology, cutting machining29-04-202608-04-2026
Metal Supply med Verkstäderna nr. 3Metal recycling, metal treatment/surface protection, and maintenance04-09-202617-08-2026
Metal Supply med Verkstäderna nr. 4

Steel and metals, sheet metal and machine tools, cutting fluids – Ahead of Elmia Subcontractor

27-10-202606-10-2026


Prices and Formats

Download the Swedish Media Information for 2025 in PDF here

 

Spread

Format: 430 x 285 mm (+ 5 mm )

Spread. . . . . . . . . . . . . . . . . . . . . . . . . . . . 45,600 SEK.

Full page

Format: 215 x 285 mm ( + 5 mm )

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . 32,700 SEK.

Half-page horizontal format

Format: 185 x 123 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . 21,800 SEK.

Half-page vertical format

Format: 90 x 246 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . 21,800 SEK.

1/4 page horizontal format

Format: 185 x 59 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . 12,800 SEK.


1/4 page vertical

Format: 90 x 123 mm

Main newspaper . . . . . . . . . . . . . . . . . . . . . . . . 12,800 SEK.

Advertisements are delivered via email or wetransfer.com. Material sent via email must not exceed 10 MB. Folders with documents should be compressed and must not contain special characters such as å, ä, ö. No more than 16 characters.
E-mail or wetransfer.com: annons.verkstaderna@nordiskemedier.se

All prices are per month

Billboard banner

Billboard banner appears at the top of the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop format: 1568 x 864 pixels (WxH)
Smaller screens: 980 x 540 pixels (WxH)
Mobile: 300 x 100 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 150 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 39,000 SEK per month.

Article banner

Article banner appears within the content on the media outlet’s homepage and to the right of articles on the website.

Devices: Desktop, tablet, mobile
Format: 300 x 250 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Priser fra 21.350 SEK pr. md.

Takeover banner

Takeover banner vises på både forsiden og artikelsiderne.

Devices: Desktop, tablet, mobile
Desktop: 980 x 250 pixels (W×H)
Mobile: 300 x 100 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 29,400 SEK per month.

Sidebar banner

Side banner appears on both sides of the content on the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop: 200 x 200 pixels (WxH)
Mobile: 125 x 125 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 3,975 SEK per month.

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The prices are for members.

The general specifications for the ads in the newsletter are:
• The ads are static
• Finished material should be submitted in the file formats: .jpeg or .png
• Finished graphic file must not exceed 50 kB.

Streamer

Format: 820 x 28 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,350 SEK

Top ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,300 SEK.

Top advertisement full size

Format: 820 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 13,100 SEK.

Mid ad

Format: 400 x 200 px
Size: max 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,900 SEK.

Bottom ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,150 SEK.

See technical specifications

Click here

Products

Online advertising

Nordiske Medier offers efficient and affordable online advertising.

Read more

Indstik

Print advertising

Reach over 450,000 print readers with print advertising in our newspapers and trade magazines.

Read more

Storkunde

Other products and tools

Nordiske Medier offers tailored optimal solutions to create visibility.

Read more

Media Manager Mats Irstam
Telephone: +46 (0)73-682 53 07
E-mail: mats.irstam@nordiskemedier.se
Key Account Manager Daniel Hamp
Telefon: +46 (0)76 049 70 73
E-mail: dh@nordiskemedier.se
Key Account Manager Kristina Fredriksson
Telefon: +46 (0)70 765 44 67
E-mail: kristina.fredriksson@nordiskemedier.se

Interested in learning more about Metal Supply?

Have a no-obligation chat about your advertising opportunities with Nordiske Medier.

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