Advertising guidelines
It must be clear to readers what is advertising and what are articles written by the editorial team. Therefore, advertisements must be distinct from the layout – both on the portal and in the newsletter – so that readers are not misled into believing that an ad is an editorial article.
In general, advertisers are asked to use a different font than ours. On the website, the word “Advertisement” automatically appears just above the banner, but in newsletter advertising, the word “Advertisement” should be clearly visible at the top of the ad, unless it is beyond any doubt that it is an advertisement – to ensure compliance with applicable legislation. If we consider that the ad is too similar to the editorial content, we will request a font change and/or the addition of the company’s logo to make it clear that it is an advertisement. This is done to comply with the rules set by the Consumer Ombudsman. Furthermore, only your own business and products may be marketed – i.e., no misleading claims or negative references to competitors. All of this ensures compliance with the Marketing Act.
Technical specifications for print
Finished material should be delivered via the material link sent by email. The material can also be sent to the email address: materiale@nordiskemedier.dk
Material compensation by agreement, however, max 5%.
Cancellations and date changes must be made in writing no later than 4 weeks before the publication date.
If changes to the insertion schedule result in the conditions for obtaining discounts not being met, any incorrectly granted discounts will be recharged.
If Nordiske Medier does not receive fully completed advertising material, the completion of the material will be billed at 50 øre per mm.
When printing color advertisements, the newspaper assumes no responsibility for any minor deviations from the colors of the original material. The newspaper reserves the right to reject complaints on ads where the material has been previously indicated as less suitable for reproduction, or where the submission deadline has been exceeded.
Specifications
Layout file: Adobe IDML file InDesign, packaged with all links.
PDF
PDF file produced with Acrobat Distiller containing all fonts, images, graphics, and colors defined as CMYK (job settings for Acrobat Distiller can be requested).
Furthermore, reference is made to the Industry Standard for digital advertising material agreed upon by DRRB, DFF, and DDPFF.
Various descriptions, configuration files, etc., can be downloaded from the respective media's website.
Color: All Photoshop formats at a minimum of 200 dpi.
B/W: All Photoshop formats at a minimum of 200 dpi.
Line drawing: EPS and Ai. TIFF, EPS, and JPG at a minimum of 600 dpi.
The "overprint" function must not be used.
Colours
CMYK defined (RGB and Pantone will be converted to CMYK).
Compression: Stuffit, Zip.
Terms and conditions for advertising and all Nordiske Medier products can be viewed here.
Technical specifications for online
We offer online advertising on all our media pages. The combination of our online products is extensive and can be viewed at the product page.
Delivery of finished material has a deadline of 2 business days before the start date.
The advertisement, including the link to the landing page, should be sent directly to the email: online@nordiskemedier.dk
Our site is responsive, and the banners adjust to the screen they are displayed on. Please ensure that the banners are readable on different screens. Banners share space with up to 3 others. However, the billboard/top banner on the article page shares space with up to 4 others, while the title banner stands alone, and the sticky banner shares space with up to 2 others. Banners rotate when changing pages.
All banners can be either static or animated—HTML5, GIF, or script—except for the title banner. Banners are delivered in the following formats:
.jpg, .gif, .png or HTML5.
Specific for HTML5 banners
When delivering HTML, we must receive a zip file containing all source material. The zip file may not exceed 4 MB. It is recommended that the HTML5 file stays within a 20-second frame. HTML5 files can only be used for banners on the portal, as the file type cannot be handled by email programs.
If HTML and script banners are not made responsive, a fallback banner must be provided for use on mobile and tablet screens.
All banners are delivered in fixed sizes according to our specifications. It is important that the guidelines are followed to ensure that the material is visible on all types of screens – desktop, tablet, and mobile.
We support the following file formats: HTML5, JPEG, GIF, and PNG.
All banners rotate automatically every 15 seconds.
Specific to video banners (HTML5):
When delivering video material, we must receive a zip file containing all source material. The file size must not exceed 1 MB, and the video length must be no more than 15 seconds.
HTML5 files can only be used for banners on media sites, as this file type cannot be handled by email programs.
If you need a graphic designer to assist with your design, the following requirements apply to images, logos, and text:
- Images must be at least 200 dpi / 300 dpi, depending on whether it is advertising in a newspaper or magazine publication, and must be in the file formats .jpeg, .tiff, .eps, .psd, and .png.
- Logo and graphic elements should be delivered as .eps or .ai vector graphics.
- Text should be sent separately in a .docx format or in the email with the materials.
We need the material for production at least 10 days before the ad campaign is set to start.
Banners are ordered for a minimum of 2 months; otherwise, the price is 500 DKK per banner.