Wood Supply in numbers

Target your marketing with Wood Supply. We give you the opportunity to communicate your message to your target audience via the industry's most important medium. We offer a wide range of effective and affordable advertising solutions – whether you prefer to reach your audience through our newsletter, or online media, we have a solution for you.

 

  • Over 15,560 industry professionals receive our newsletter every single day
  • Wood Supply is the leading trade media for the wood and furniture industry
  • Part of Nordiske Medier – the Nordic region’s strongest B2B media house

61.447

327.269

15.561

Online visitors*

Online views*

Daily newsletter recipients*
The open rate is 42.57%*

* Figures from Google Analytics Q2 2025 

Readers by company type

Furniture Manufacturer
Retail
Kitchen Manufacturer
Subcontractor
Door and Window Manufacturer
Building Materials and Timber Trade
Advisor / Designer
Sawmill and Wood Manufacturer
Distributor of Furniture and Wood
Transport and Distribution
Education
Additional

Readers by position

Director / Owner
Manager / Senior staff
Purchasing and Production
Communication and Marketing
Administrative Employee
Development and Quality
Finance
HR / Legal
Additional

Data from reader survey May 2025

Insights into the target audience

Satisfaction

of readers are very satisfied/satisfied

Over 87% of our readers are very satisfied/satisfied with Wood Supply

of newsletter recipients are very satisfied/satisfied

Over 87% of our newsletter subscribers are very satisfied/satisfied with the newsletter

Who are our readers?

Retailer or furniture manufacturer

Over 36% of Wood Supply’s readers work in retail or as a furniture manufacturer

Company size

Over 29% of Wood Supply’s readers are employed in a company with more than 100 employees

Director / Owner

Over 36% of Wood Supply’s readers hold a position as director/owner

Manager / Senior staff

Over 14% of Wood Supply’s readers hold a position as manager/executive

Behavior and interests

Reading frequency

Over 99% of our readers read Wood Supply weekly or daily

Primary source on the industry

Over 94% of our readers consider Wood Supply their primary news source about the wood and furniture industry

Useful content

Over 78% of our readers believe that Wood Supply publishes content that is useful for their work

Visible ads

Over 43% of our readers always or often notice the ads on wood-supply.dk