Download den svenske Medieinformation for 2025 i PDF her Se udgivelsesplanen for 2026 her

Opslag Format: 528 x 372 mm Hovedavisen . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137.400 SEK. Helside Format: 252 x 372 mm Hovedavis: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94.600 SEK . Halvside Format: 252 x 185 mm Hovedavis: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69.400 SEK . 1/4 side tværformat Format: 185 x 59 mm Hovedavis: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41.300 SEK .

Levering af færdigt materiale

Annoncer leveres via e-mail eller via wetransfer.com. Materiale, der sendes via e-mail, må maksimalt være 10 MB. Mapper med dokumenter skal være komprimerede og må ikke indeholde æ, ø, å eller andre specialtegn. Maksimalt 16 tegn. E-mail eller wetransfer.com: annons.fk@nordiskemedier.se

Alle priser er pr. måned Billboard banner Billboard banner vises øverst på mediets hjemmeside. Enheder: Desktop, tablet, mobil Desktop-format: 1568 x 864 pixels (BxH) Mindre skærme: 980 x 540 pixels (BxH) Mobil: 300 x 100 pixels (BxH) Filformater: JPEG, GIF, PNG, HTML eller script Maks. filstørrelse: Statisk billede eller animeret GIF: 150 kB HTML5 (ikke komprimeret) eller script: 1 MB Bemærk : Ved video anbefales en varighed på maks. 15 sekunder. Priser fra 28.000 SEK pr. md. Artikelbanner Artikelbanner vises blandt indholdet på mediets forside og til højre for artiklerne på mediets hjemmeside. Enheder: Desktop, tablet, mobil Format: 300 x 250 pixels (BxH) Filformater: JPEG, GIF, PNG, HTML eller script Maks. filstørrelse: Statisk billede eller animeret GIF: 70 kB HTML5 (ikke komprimeret) eller script: 1 MB Bemærk : Ved video anbefales en varighed på maks. 15 sekunder. Priser fra 22.000 SEK pr. md. Takeover banner Takeover banner vises på både forsiden og artikelsiderne. Enheder: Desktop, tablet, mobil Desktop: 980 x 250 pixels (BxH) Mobil: 300 x 100 pixels (BxH) Filformater: JPEG, GIF, PNG, HTML eller script Maks. filstørrelse: Statisk billede eller animeret GIF: 70 kB HTML5 (ikke komprimeret) eller script: 1 MB Bemærk : Ved video anbefales en varighed på maks. 15 sekunder. Priser fra 20.800 SEK pr. md. Sidebanner Sidebanner vises på begge sider af indholdet på mediets hjemmeside. Enheder: Desktop, tablet, mobil Desktop: 200 x 200 pixels (BxH) Mobil: 125 x 125 pixels (BxH) Filformater: JPEG, GIF, PNG, HTML eller script Maks. filstørrelse: Statisk billede eller animeret GIF: 70 kB HTML5 (ikke komprimeret) eller script: 1 MB Bemærk : Ved video anbefales en varighed på maks. 15 sekunder. Priser fra 4.600 SEK pr. md.

Priser og nyhedsbrev-bannerformater

Nyhedsbrevet sendes ud til branchen pr. e-mail og læses af beslutningstagere, indkøbere og andre fagprofessionelle, der ønsker at holde sig opdateret på branchens mest aktuelle nyheder. Generelle specifikationer for annoncerne i nyhedsbrevet er: • Annoncerne er statiske • Færdigt materiale afleveres i filformatet: .jpeg eller .png • Færdig grafisk fil må max. fylde 50 kB. Topannonce Format 400 x 200 px Størrelse: max 75 KB Pris pr. udgivelse . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.900 SEK . Topannonce full size Format 820 x 200 px Størrelse: max 75 KB Pris pr. udgivelse . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.000 SEK . Midtannonce Format 400 x 200 px Størrelse: max 75 KB Pris pr. udgivelse . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.900 SEK. Bundannonce Format 400 x 200 px Størrelse: max 50 KB Pris pr. udgivelse . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.900 SEK .

Fri Köpenskap | Dagligvaruhandelns ledande nyhetstidning

54.227

199.054

9.646

Online visitors*

Online views*

Daily newsletter recipients*
Åbningsraten er 77.40%*

* Tal fra læserundersøgelse april 2024 og Google Analytics 3. kvartal 2025

Publications

Prices and Formats

Products

Fri Köpenskap is the leading media for the entire grocery industry. We provide news, analysis, and sharp debates on everything that matters to the sector. Our mission is simple. We want to give retailers, store staff, managers, and decision-makers in chains, trade organizations, food companies, and wholesalers insight into what lies ahead, so they have the best possible foundation to make the right choices. With 30 print issues per year, daily newsletters, and a digital platform updated with news around the clock, Fri Köpenskap is your direct channel to the key players in the grocery industry.

Editor-in-Chief:: Mona Johansson

Om Fri Köpenskap

Fri Köpenskap

Newsletter

Here you get overview, insight, and perspective. With sharp news and in-depth stories, we keep you updated on everything happening in the industry.

See publishing schedule 2026

In our newsletters, we handpick the industry’s most important news and stories and deliver them straight to your inbox. It has never been easier to gain inspiration and knowledge.

Sign up here

Visit fri-kopenskap.se

Prices and Formats

Media information

Download the Swedish Media Information for 2025 in PDF here

See the publication schedule for 2026 here

Print formats

Spread

Format: 528 x 372 mm

Main newspaper . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137.400 SEK.

Full page

Format: 252 x 372 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94.600 SEK.

Half page

Format: 252 x 185 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69.400 SEK.

1/4 page horizontal format

Format: 185 x 59 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41.300 SEK.

Delivery of finished material

Advertisements are delivered via email or wetransfer.com. Material sent via email must not exceed 10 MB. Folders with documents should be compressed and must not contain special characters such as å, ä, ö. No more than 16 characters.

E-mail or wetransfer.com: annons.fk@nordiskemedier.se

Online formats

All prices are per month

Billboard banner

Billboard banner appears at the top of the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop format: 1568 x 864 pixels (WxH)
Smaller screens: 980 x 540 pixels (WxH)
Mobile: 300 x 100 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 150 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 28,000 SEK per month.

Article banner

Article banner appears within the content on the media outlet’s homepage and to the right of articles on the website.

Devices: Desktop, tablet, mobile
Format: 300 x 250 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 22,000 SEK per month.

Takeover banner

Takeover banner vises på både forsiden og artikelsiderne.

Devices: Desktop, tablet, mobile
Desktop: 980 x 250 pixels (W×H)
Mobile: 300 x 100 pixels (W×H)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 20,800 SEK per month

Sidebar banner

Side banner appears on both sides of the content on the media outlet’s website.

Devices: Desktop, tablet, mobile
Desktop: 200 x 200 pixels (WxH)
Mobile: 125 x 125 pixels (WxH)
File formats: JPEG, GIF, PNG, HTML, or script

Max file size:
Static image or animated GIF: 70 kB
HTML5 (uncompressed) or script: 1 MB

Note: For video, a maximum duration of 15 seconds is recommended.

Prices from 4,600 SEK per month.

Prices and newsletter formats

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The general specifications for the ads in the newsletter are:
• The ads are static
• Final material should be delivered in the file format: .jpeg or .png
• The finished graphic file must not exceed 50 kB in size.

Top ad

Format 400 x 200 px
Size: max 50 KB
Pricer per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.900 SEK.

Top advertisement full size

Format 820 x 200 px
Size: max 50 KB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.000 SEK.

Mid ad

Format 400 x 200 px
Size: max 50 KB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,900 SEK

Bottom ad

Format 400 x 200 px
Size: max 50 KB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,900 SEK.

See technical specifications

Products

Online advertising

Nordiske Medier offers efficient and affordable online advertising.

Print advertising

Reach over 450,000 print readers with print advertising in our newspapers and trade magazines.

Other products and tools

Nordiske Medier offers tailored optimal solutions to create visibility.

Key Account Manager Hans Roos Af Hjelmsäter
Telephone: +46 (0)73 682 53 98
E-mail: hansrafh@nordiskemedier.se

Interested in learning more about Fri Köpenskap?

Have a no-obligation chat about your advertising opportunities with Nordiske Medier.

Editor-in-Chief:: Mona Johansson

Om Fri Köpenskap

See publishing schedule 2026

Sign up here

Prices and Formats

Spread

Full page

Half page

1/4 page horizontal format

Billboard banner

Prices from 28,000 SEK per month.

Article banner

Prices from 22,000 SEK per month.

Takeover banner

Prices from 20,800 SEK per month

Sidebar banner

Prices from 4,600 SEK per month.

Top ad

Top advertisement full size

Mid ad

Bottom ad

Products

Media Manager Max Sundqvist
Telephone: +46 (0)73 682 53 01
E-mail: kevin.tornblom@nordiskemedier.se

Key Account Manager Hans Roos Af Hjelmsäter
Telephone: +46 (0)73 682 53 98
E-mail: hansrafh@nordiskemedier.se

Interested in learning more about Fri Köpenskap?

Related media

Editor-in-Chief:: Mona Johansson

Om Fri Köpenskap

See publishing schedule 2026

Sign up here

Prices and Formats

Spread

Full page

Half page

1/4 page horizontal format

Billboard banner

Prices from 28,000 SEK per month.

Article banner

Prices from 22,000 SEK per month.

Takeover banner

Prices from 20,800 SEK per month

Sidebar banner

Prices from 4,600 SEK per month.

Top ad

Top advertisement full size

Mid ad

Bottom ad

Products

Media Manager Max SundqvistTelephone: +46 (0)73 682 53 01E-mail: kevin.tornblom@nordiskemedier.se

Key Account Manager Hans Roos Af HjelmsäterTelephone: +46 (0)73 682 53 98E-mail: hansrafh@nordiskemedier.se

Interested in learning more about Fri Köpenskap?

Related media

Media Manager Max Sundqvist
Telephone: +46 (0)73 682 53 01
E-mail: kevin.tornblom@nordiskemedier.se

Key Account Manager Hans Roos Af Hjelmsäter
Telephone: +46 (0)73 682 53 98
E-mail: hansrafh@nordiskemedier.se