139 754
226 093
9 786
Online visitors*
Online views*
Daily newsletter recipients
* Figures from Google Analytics, Q2 2026.
About Fri Köpenskap
Fri Köpenskap is the leading media for the entire grocery industry. We provide news, analysis, and sharp debates on everything that matters to the sector. Our mission is simple. We want to give retailers, store staff, managers, and decision-makers in chains, trade organizations, food companies, and wholesalers insight into what lies ahead, so they have the best possible foundation to make the right choices. With 30 print issues per year, daily newsletters, and a digital platform updated with news around the clock, Fri Köpenskap is your direct channel to the key players in the grocery industry.
Editor-in-Chief: Søren Dietrichsen
Fri Köpenskap’s target audience
9 786
recipients of our daily newsletter
68,58%
of recipients open the newsletter
Fri Köpenskap
Newsletter
Here you get overview, insight, and perspective. With sharp news and in-depth stories, we keep you updated on everything happening in the industry.
In our newsletters, we handpick the industry’s most important news and stories and deliver them straight to your inbox. It has never been easier to gain inspiration and knowledge.
See publishing schedule 2026
See publishing schedule 2027
Prices and Formats
All prices are per month
|
BillboardbannerThe billboard banner is displayed at the top of the media outlet’s website. Devices: Desktop, tablet, mobile Max file size: Prices from 40,000 SEK per month. |
Article bannerArticle banner appears within the content on the media outlet’s homepage and to the right of articles on the website. Devices: Desktop, tablet, mobile Max file size: Note: For video, a maximum duration of 15 seconds is recommended. Prices from 22,000 SEK per month. |
GigabannerThe gigabanner is displayed on both the front page and the article pages. Devices: Desktop, tablet, mobile Max file size: Note: For video, a maximum duration of 15 seconds is recommended. Prices from 20,800 SEK per month |
Sidebar bannerSide banner appears on both sides of the content on the media outlet’s website. Devices: Desktop, tablet, mobile Max file size: Note: For video, a maximum duration of 15 seconds is recommended. Priser fra 8.000 SEK pr. md. |
The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.
All prices are for members.
The general specifications for the ads in the newsletter are:
• The ads are static
• Finished material should be submitted in the file formats: .jpeg or .png
• Finished graphic file must not exceed 50 kB.
Top adFormat: 400 x 200 px |
Top ad full-sizeFormat: 820 x 200 px |
Mid adFormat: 400 x 200 px |
Full-size mid newsletter adFormat: 820 x 200 px |
Bottom adFormat: 400 x 200 px |
Full-size bottom newsletter adFormat: 820 x 200 px |
Try a membership and experience the difference
Marketing doesn’t have to be time-consuming or expensive. With a membership, you get a direct channel to your specific industry, where you can share your company news, courses, job openings and products across the leading B2B news media. This allows you to reach the decision-makers, customers and business partners who matter most to your business.
Gain visibility without large marketing budgets Reach the right target audience directly Share news and products with key decision-makers
Key Account Manager Tobias Estlind
Telephone: +46 73 523 91 15
E-mail: tobias.estlind@nordiskemedier.se
Account Manager Alfred Dahlgren Antelius
Telephone: +46 72 326 10 55
E-mail: alfred.antelius@nordiskemedier.se
