How do you capture the attention of the construction industry? See how a membership, Crawling and newsletter advertising strengthened d line's visibility in the construction industry and significantly increased traffic to its website.
Challenge
Since 1971, d line has been developing and handcrafting architectural solutions for doors and bathrooms in acid-resistant stainless steel. These uncompromising products combine timeless design with exceptional durability - a combination that has earned the company a strong reputation among architects and design professionals.
But even the best products do not sell themselves. The market has changed, and a strong digital presence is now essential to maintain market position and attract new customers. d line understood this and decided it was time to act.
Solution
To expand its reach within the construction industry, d line approached Nordiske Medier. The initial discussions quickly centred on one key question: how could d line most effectively reach the decision-makers interested in its products? That question became the foundation of a comprehensive digital strategy designed to strengthen d line's visibility across the industry and, ultimately, attract more customers.
The solution included
Membership
The first step in the digital strategy was a membership of the trade media brands Licitationen and Building Supply.
The membership opened the door to something valuable for d line: the opportunity to publish its own news and stories on the front pages of the media brands that construction decision-makers return to day after day to stay up to date with the latest industry news.
d line made the most of this opportunity from the very beginning.
The company created a professional profile designed to make an impact. It wrote a compelling company description, added contact details and uploaded a video that captured attention from the very first second.
The result was a digital shop window designed to showcase d line's products and company news to the right people across the industry.
Crawling
With a product range of almost 1,000 items, efficient updates are essential. Crawling solved this challenge by automatically synchronising d line's adverts across Licitationen and Building Supply. This eliminated a significant amount of manual work.
Newsletter advertising
To strengthen the campaign, d line complemented its digital strategy with advertising in selected construction industry newsletters. Each newsletter features a carefully curated selection of the sector's most important news and lands in the inboxes of thousands of professionals and decision-makers every day, keeping them up to date with the latest industry developments. This ensured that d line maintained a visible presence wherever the industry looked for news.
"I see great value in the complete solution. The combination of membership, Crawling and advertising gives us something we haven't found anywhere else."
Claus Dennis, Sales Manager Scandinavia
The partnership between d line and Nordiske Medier quickly delivered results. Relevant leads are now landing in the inbox, and traffic to the company's website has increased significantly.
“I've clearly seen an increase in traffic to our website. It's a tangible and measurable result that became evident after only a short period of membership. It gives us valuable insight into which segments are interested in our products and opens up new business opportunities,” says Claus Dennis, Sales Manager at d line.
See how d line presents its business on its membership profile
Results
The partnership has given d line significantly greater visibility across the construction industry and led to a clear increase in traffic to its website. At the same time, the company has gained a digital platform that enables it to communicate continuously with the industry and showcase its products to the right professionals.
Conclusion
“Overall, we're very pleased with the membership platform. We value the flexibility and the ability to communicate our messages whenever we want. The platform is user-friendly and makes it easy to present our range of around 1,000 products to the right professionals in the construction industry,” says Claus Dennis, Sales Manager at d line.
Should we work together?
At Nordiske Medier, we support you every step of the way. As the Nordics’ most influential media house within the business sector, and with a broad range of niche media outlets and products, Nordiske Medier offers the opportunity to reach a clearly defined target audience.
Whether you want to make an impact online, in our newsletters, in print, or through a tailored mix of all of these, we have a solution for you.