23.391

32.000

98.946

489.665

22.336

Total circulation*

Readership per insertion**

Online visitors***

Online views***

Daily newsletter recipients***
Åbningsraten er 58.90%***

* Printoplag og e-avis, ** Læsertal fra Index Danmark/Gallup, helår 2024, *** Tal fra Google Analytics 3. kvartal 2025

Metal Supply has established itself as the leading media for the iron and machinery industry. We are published both as a physical newspaper, newsletter, and digitally on our news site metal-supply.dkHere, we deliver the industry’s sharpest news and most useful insights to decision-makers, production managers, and other professionals in the iron and machinery industry. This makes Metal Supply the direct channel when you want to reach decision-makers and professionals in one of Denmark’s largest industries.

Metal Supply’s target audience

Readers by company type

Subcontractor
Supplier
Consulting Firm / Consultant
Machinery Manufacturing
Finished Goods Manufacturer
Wholesale Trade
Repair / Service
Robot Integration
Education
Specialized Construction and Civil Engineering Company
Company in the Process Industry
Additional

Readers by position

Director / Owner
Purchasing and Production
Manager / Senior staff
Development and Quality
Administrative Employee
Communication and Marketing
Finance
Transport and Logistics
Additional

Data from reader survey May 2025

Read more about the target audience

Metal Supply's publications

Main newspaper

Second sections 

Magazines

Supplement

Here you get overview, insight, and perspective. With sharp news and in-depth stories, we keep you updated on everything happening in the industry. 

When a topic deserves special attention, we dive deep into it. In our second sections, we take a closer look and sharpen the focus on a selected theme that matters to the industry. 

Our magazines offer space for in-depth exploration. Here, you can find exciting profiles of the industry's prominent personalities and dive into the key trends and themes shaping the industry. 

Throughout the year, we publish several special supplements. These focus on current themes within the industry that we know interest our readers. The content is created with an eye on what is happening right now — and what lies ahead.

Prices and Formats

Full page

Format: 266 x 365 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29.950 DKK.

Half-page horizontal format

Format: 266 x 180 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . .  19.450 DKK.

Half-page vertical format

Format: 131 x 365 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19.450 DKK.

1/4 page

Format: 131 x 180 mm (3 x 180 mm)

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.750 DKK.


1/8 page horizontal format

Format: 131 x 90 mm

Main newspaper . . . . . . . . . . . . . . . . . . . . . . . . . . 8.150 DKK.
Specialty sections: . . . . . . . . . . . . . . . . . . . . . . . . . . 6.150 DKK.

1/6 page

Format: 131 x 90 mm

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.250 DKK.
Specialty sections: . . . . . . . . . . . . . . . . . . . . . . . . . . 6.150 DKK.

See online formats and prices here

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The general specifications for the ads in the newsletter are:
• The ads are static
• Finished material should be submitted in the file formats: .jpeg or .png
• Finished graphic file must not exceed 50 kB.

Streamer

Format: 820 x 28 px
Size: max. 50 kB
Price per week . . . . . . . . . . . . . . . . . . . . . . . . . . 10.000 DKK.

Top ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . 4.000 DKK.

Top ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 8.000 DKK.

Mid ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 3.000 DKK.

Mid ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 6.000 DKK.

Bottom ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 2.000 DKK.

Bottom ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 4.000 DKK.

See technical specifications

Online advertising

Nordiske Medier offers efficient and affordable online advertising.

Print advertising

Reach over 450,000 print readers with print advertising in our newspapers and trade magazines.

Other products and tools

Nordiske Medier offers tailored optimal solutions to create visibility.