105 453
149 791
22 171
Online visitors*
Online views*
Daily newsletter recipients
* Figures from Google Analytics, Q2 2026.
About Metal Supply
Metal Supply is Sweden’s leading trade media brand for the metalworking and engineering industry. We have a clear focus on metals, machining, materials and production. We cover everything from technology and equipment to processes, business and the people shaping the metalworking and engineering industry.
Our target audience is decision-makers, including executives and managers across the industrial sector with responsibility for production, procurement, distribution and sales. These professionals seek in-depth knowledge, up-to-date news and analysis that is directly relevant to their business.
Metal Supply is published as a newsletter, digitally at metal-supply.se and four times a year as a printed magazine. This makes us a direct channel for reaching and building visibility among industry decision-makers and professionals.
Managing editor Annica Lundbäck
Metal Supply’s target audience
22 171
recipients of our daily newsletter
52,11%
of recipients open the newsletter
Metal Supply
Newsletter
Here you get overview, insight, and perspective. With sharp news and in-depth stories, we keep you updated on everything happening in the industry.
In our newsletters, we handpick the industry’s most important news and stories and deliver them straight to your inbox. It has never been easier to gain inspiration and knowledge.
Prices and Formats
SpreadFormat: 430 x 285 mm (+ 5 mm ) Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45.600 SEK. |
Full pageFormat: 215 x 285 mm (+ 5 mm) Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . 32,700 SEK. |
Half-page horizontal formatFormat: 185 x 123 mm Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . 21,800 SEK. |
Half-page vertical formatFormat: 90 x 246 mm Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . 21,800 SEK. |
1/4 page horizontal formatFormat: 185 x 59 mm Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . 12,800 SEK. |
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All prices are per month
BillboardbannerThe billboard banner is displayed at the top of the media outlet’s website. Devices: Desktop, tablet, mobile Max file size: Prices from 78,000 SEK per month. |
Article bannerArticle banner appears within the content on the media outlet’s homepage and to the right of articles on the website. Devices: Desktop, tablet, mobile Max file size: Note: For video, a maximum duration of 15 seconds is recommended. Prices from 42,700 SEK per month. |
GigabannerThe gigabanner is displayed on both the front page and the article pages. Devices: Desktop, tablet, mobile Max file size: Note: For video, a maximum duration of 15 seconds is recommended. Prices from 58,800 SEK per month. |
Sidebar bannerSide banner appears on both sides of the content on the media outlet’s website. Devices: Desktop, tablet, mobile Max file size: Note: For video, a maximum duration of 15 seconds is recommended. Prices from 7,950 SEK per month. |
The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.
The prices are for members.
The general specifications for the ads in the newsletter are:
• The ads are static
• Finished material should be submitted in the file formats: .jpeg or .png
• Finished graphic file must not exceed 50 kB.
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Top ad
Format: 400 x 200 px |
Top ad full-size
Format: 820 x 200 px |
Mid adFormat: 400 x 200 px |
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Full-size mid newsletter adFormat: 820 x 200 px |
Bottom adFormat: 400 x 200 px |
Full-size bottom newsletter adFormat: 820 x 200 px |
Try a membership and experience the difference
Marketing doesn’t have to be time-consuming or expensive. With a membership, you get a direct channel to your specific industry, where you can share your company news, courses, job openings and products across the leading B2B news media. This allows you to reach the decision-makers, customers and business partners who matter most to your business.
Gain visibility without large marketing budgets Reach the right target audience directly Share news and products with key decision-makers
Key Account Manager Daniel Hamp
Phone: +46 76 049 70 73
Email: dh@nordiskemedier.se
Key Account Manager Magnus Clarenbring
Phone: +46 70 143 34 71
Email: magnus.clarenbring@nordiskemedier.se
