105 453
149 791
22 171
Online visitors*
Online views*
Daily newsletter recipients*
* Tal fra Google Analytics, 2. kvartal 2026
About Metal Supply
Metal Supply is Sweden’s leading trade media brand for the metalworking and engineering industry. We have a clear focus on metals, machining, materials and production. We cover everything from technology and equipment to processes, business and the people shaping the metalworking and engineering industry.
Our target audience is decision-makers, including executives and managers across the industrial sector with responsibility for production, procurement, distribution and sales. These professionals seek in-depth knowledge, up-to-date news and analysis that is directly relevant to their business.
Metal Supply is published as a newsletter, digitally at metal-supply.se and four times a year as a printed magazine. This makes us a direct channel for reaching and building visibility among industry decision-makers and professionals.
Editor-in-Chief: Annica Lundbäck
Metal Supply’s target audience
22 171
recipients of our daily nyhedsbrev*
52.11%
of recipients open the newsletter*
Figures from Google Analytics, Q2 2026.
Metal Supply
Newsletter
Here you get overview, insight, and perspective. With sharp news and in-depth stories, we keep you updated on everything happening in the industry.
In our newsletters, we handpick the industry’s most important news and stories and deliver them straight to your inbox. It has never been easier to gain inspiration and knowledge.
Prices and Formats
SpreadFormat: 430 x 285 mm (+ 5 mm ) Hovedavis:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45.600 SEK. |
Full pageFormat: 215 x 285 mm (+ 5 mm) Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . 32,700 SEK. |
Half-page horizontal formatFormat: 185 x 123 mm Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . 21,800 SEK. |
Half-page vertical formatFormat: 90 x 246 mm Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . 21,800 SEK. |
1/4 page horizontal formatFormat: 185 x 59 mm Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . 12,800 SEK. |
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All prices are per month
BillboardbannerBillboardbanner vises øverst på mediets hjemmeside. Devices: Desktop, tablet, mobile Max file size: Priser fra 78.000 SEK pr. md. |
Article bannerArticle banner appears within the content on the media outlet’s homepage and to the right of articles on the website. Devices: Desktop, tablet, mobile Max file size: Note: For video, a maximum duration of 15 seconds is recommended. Priser fra 42.700 SEK pr. md. |
GigabannerThe gigabanner is displayed on both the front page and the article pages. Devices: Desktop, tablet, mobile Max file size: Note: For video, a maximum duration of 15 seconds is recommended. Priser fra 58.800 SEK pr. md. |
Sidebar bannerSide banner appears on both sides of the content on the media outlet’s website. Devices: Desktop, tablet, mobile Max file size: Note: For video, a maximum duration of 15 seconds is recommended. Priser fra 7.950 SEK pr. md. |
The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.
The prices are for members.
The general specifications for the ads in the newsletter are:
• The ads are static
• Finished material should be submitted in the file formats: .jpeg or .png
• Finished graphic file must not exceed 50 kB.
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Top ad
Format: 400 x 200 px |
Top ad full-size
Format: 820 x 200 px |
Mid adFormat: 400 x 200 px |
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Full-size mid newsletter adFormat: 820 x 200 px |
Bottom adFormat: 400 x 200 px |
Full-size bottom newsletter adFormat: 820 x 200 px |
Try a membership and experience the difference
Markedsføring behøver hverken at være tidskrævende eller dyrt. Med et medlemskab får I en direkte kanal til netop jeres branche, hvor I kan dele virksomhedens nyheder, kurser, job og produkter på de største B2B-nyhedsmedier. På den måde når I præcis de beslutningstagere, kunder og samarbejdspartnere, der har betydning for jeres forretning.
Gain visibility without large marketing budgets Reach the right target audience directly Share news and products with key decision-makers
Media manager Mats Irstam
Phone: +46 73 682 53 07
Email: mats.irstam@nordiskemedier.se
Key Account Manager Daniel Hamp
Phone: +46 76 049 70 73
Email: dh@nordiskemedier.se
Key Account Manager Anton Olsson
Phone: +46 070 990 54 29
Email: anton.olsson@nordiskemedier.se
Interested in learning more about advertising opportunities with Metal Supply?
Media Manager Mats Irstam
Telephone: +46 73 682 53 07
E-mail: mats.irstam@nordiskemedier.se
Key Account Manager Daniel Hamp
Telefon: +46 76 049 70 73
E-mail: dh@nordiskemedier.se
Key Account Manager Anton Olsson
Telefon: +46 070 990 54 29
E-mail: anton.olsson@nordiskemedier.se
