Andrea Jessen Vestergaard will be the new editor at Licitationen.
Nordiske Medier is creating a new position for a News Editor. The aim is to enhance content across the media house's B2B niche media, with a particular focus on the digital domain. The role will concentrate on delivering faster, more frequent, and higher-quality stories across the various platforms.
- "This editorial adjustment is intended to support our high ambitions for increased traffic as well as additional sales of subscriptions and advertisements," says Søren Dietrichsen, Managing Editor at Nordiske Medier.
The new News Editor, Jesper Tornvig Ludvigsen, has been promoted from within. As an editor at BYG Gruppen, which includes Licitationen and Building Supply, he has successfully sharpened the journalistic ambitions, making Denmark's largest construction media more focused and relevant for its target audience in a short time.
More unique news
The work on content has had a significant impact on traffic and subscriber acquisition, particularly for Licitationen, but also for other construction media. These experiences are what Jesper Tornvig Ludvigsen will now extend to all of Nordiske Medier’s publications in his role as News Editor.
- "Jesper is foremost a skilled and focused journalistic leader. With his extensive journalistic experience and digital insight from some of the country's largest media houses, I am confident that he will strengthen Nordiske Medier’s position as a leading player in delivering news about Danish business across all our sectors," says Søren Dietrichsen.
Nordiske Medier has set ambitious goals for increased traffic and more customers, aiming to reach 26,000 subscribers by 2023. The News Editor will play a central role in developing strategies and content that appeal to and engage a broader audience. This includes increasing the number of unique news stories that cannot be found with competitors.
- "We need to work smarter and more efficiently while raising the quality. This is a development we have already started, but we are now intensifying it with the creation of the News Editor position," says the Managing Editor at Nordiske Medier.
Jesper Tornvig Ludvigsen joined Nordiske Medier last year, bringing with him experience from similar roles at B.T. and DR.
New editor
Ny redaktør for byggeredaktionen, herunder Licitationen, bliver Andrea Jessen Vestergaard. Hun kommer fra en stilling som nyhedsredaktør på samme medier.
- "Andrea Jessen Vestergaard is a great journalistic talent and has quickly proven her leadership skills. I am confident that Andrea can continue the positive development across all construction media, where there is still significant potential to reach many more readers and set the agenda in the construction industry."
In addition to Licitationen and Building Supply, Andrea will also take on the editorial responsibility for the construction media outlets FemernNews and MesterTidende.
The new editorial organisation will take effect on August 1st this year.
For yderligere informationer kontakt ansvarshavende chefredaktør Søren Dietrichsen på mobil 42831921 eller via e-mail: sd@nordiskemedier.dk.
About Nordiske Medier
Nordiske Medier is Scandinavia's largest company specialising in pure B2B media, with a focus on being closely connected to the industries. The group employs approximately 200 staff and publishes around 50 online media outlets and 30 print media, distributed to over half a million newsletter subscribers. Nordiske Medier operates in Denmark, Sweden, and Norway.