Target audiences

Maritime Insight Since 1949
Søfart is the unifying media for the entire maritime industry in Denmark. The industry publication Søfart disseminates all significant news related to shipping companies, shipyards, ports, maritime manufacturers, and fuel suppliers. Søfart aims to inspire through news, interviews, and profiles – as well as the most important international perspectives. In short, it provides readers with knowledge they can use and turn into action in a rapidly changing industry.
 
Søfart is published with two daily newsletters, ensuring you receive a comprehensive overview of the day’s maritime news. Additionally, Søfart is published as a newspaper every two weeks and digitally around the clock at søfart.dk  
 

Visit soefart.dk

Meet the editor of Søfart

Søfart is the only maritime media that covers both in depth and across the full breadth of the Blue Denmark.
 

We aim to be the leading and most incisive media outlet for the maritime industry in Denmark. We achieve this by engaging with the industry's major players as well as giving space to the large group of mid-sized companies present in the sector. We hold them accountable for what they say: critically, properly, fairly, and with perspective.

 
Contact
Editor Nicolai Østergaard
+45 26 19 86 57
Mail: nos@sofart.dk
 
Contact the editorial team 
 
Contact the sales department 
+45 72 28 69 70

Søfart in numbers

Target your marketing with Søfart. We give you the opportunity to communicate your message to your target audience via the industry's most important medium. We offer a wide range of effective and affordable advertising solutions – whether you prefer to reach your audience through our newsletters, print, or online media, we have a solution for you.

84%

of readers receive the Søfart's newsletter

Recipients of the newsletter
9.661**

Edition
13.340*

Online views**
Online visitors**
Newsletters sent daily**
Reader satisfaction

Over 80% of our readers are very satisfied/satisfied with Søfart

Primary news source

Over 87% of our readers consider Søfart their primary source on the industry

Company size

Over 26% of our readers are employed in a company with more than 100 employees

Age group

Over 75% of Søfart's largest reader demographic is 61 years or older

Preferred content

Over 80% of readers believe that reports are the most important content

88%

of the readers prefer to read Søfart's print newspaper

Edition
13.340

*Print run and e-paper

Target audience by job title

* Maritime consultants / shipmanagement companies (2%), Educational institutions (2%), Shipyards (2%)

Target audience by job title

* Executive staff (5%), Purchasing and production (2%), Communication and PR (4%), Development and quality (4%), Finance / HR / Legal (2%)

Reader satisfaction

Over 83% of readers are very satisfied/satisfied with Søfart

Company size

Over 22% of our readers are employed in a company with more than 100 employees

Primary news source

Over 92% of our readers consider Søfart their primary source on the industry

Online visitors**
Online views**
Newsletters sent daily**

Target audience by job title

*Maritime consultants / Ship management companies (2%), Educational institutions (2%), Shipyards (2%)

Target audience by job title

* Executive staff (5%), Purchasing and production (2%), Communication and PR (4%), Development and quality (4%), Finance / HR / Legal (2%)

Recipients of the newsletter

Over

Over 92% of Søfart's readers read content from Søfart weekly or daily

Over

Over 45% of our readers prefer to stay updated through Søfart's newsletter

Over

Over 87% of readers receive the Søfart's newsletter

*Print circulation and e-paper, **Figures from readership survey April 2024.

Søfart's publications

Prices, formats, and technical specifications for Søfart

The magazine Søfart is published biweekly and can be read online around the clock.

Download the Danish Media Information for 2025 in PDF here
Download English Media Information 2025 in PDF here

Download the Danish Media Information 2024 in PDF here
Download English Media Information for 2024 in PDF here

It must be clear to readers what is an advertisement and what is an article written by the editorial team. Therefore, advertisements must differ from the layout—both on the portal and in the newsletter—so that readers are not misled into thinking that an advertisement is an article written by the editorial team.

In general, advertisers are requested to use a different font than ours. On the website, the word "Advertisement" automatically appears right above the banner, but when advertising in the newsletter, the word "Advertisement" should be clearly visible at the top of the ad if it is not beyond any doubt that it is an advertisement—this ensures compliance with the law. If we consider the ad to be too similar to the editorial content, we will request a font change and/or the addition of the company logo to make it clear that it is an advertisement. This is done to comply with the guidelines set by the Consumer Ombudsman. Furthermore, only your own company and products should be marketed—no misleading or negative comments about competitors—thus also complying with the Marketing Act.

Spread

Format: 546 x 365 mm (12 x 365 mm)
Main newspaper . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49.850 DKK.

Full page

Format: 266 x 365 mm (6 x 365 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29.950 DKK.

Half-page horizontal format

Format: 131 x 365 mm (6 x 175 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19,450 DKK.

Half-page vertical format

Format: 266 x 180 mm (3 x 360 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19.450 DKK.

1/4 page vertical

Format: 131 x 180 mm (3 x 180 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.750 DKK.

1/8 page
Format: 131 x 100 mm (3 x 100 mm)

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.150 DKK.

1/6 page
Format: 86 x 175 mm (2 x 175 mm)

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.250 DKK.

A4 format
Format: 210 x 297 mm 

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.450 DKK.

1/4 page horizontal format

Format: 266 x 90 mm (6 x 90 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.750 DKK.
2nd section: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.750 DKK.

Material is delivered via a material link, sent by email, or sent to the email address: materiale@nordiskemedier.dk

Material compensation by agreement, however, a maximum of 5%.

Cancellations and date changes must be made in writing no later than 4 weeks before the publication date.
If changes to the insertion schedule result in the conditions for obtaining discounts not being met, any incorrectly granted discounts will be recharged.

If Nordiske Medier does not receive fully completed advertising material, the completion of the material will be billed at 50 øre per mm.

When printing color advertisements, the newspaper assumes no responsibility for any minor deviations from the original material's colors. The newspaper reserves the right to reject complaints regarding advertisements where the material has been previously flagged as less suitable for reproduction or where the submission deadline has been exceeded.

Specifications
Layout file: Adobe IDML file InDesign, packaged with all links.

PDF
PDF file produced with Acrobat Distiller containing all fonts, images, graphics, and colors defined as CMYK (job settings for Acrobat Distiller can be requested).
Furthermore, reference is made to the Industry Standard for digital advertising material agreed upon by DRRB, DFF, and DDPFF.

Various descriptions, setting files, etc., can be downloaded from www.soefart.dk

Color: All Photoshop formats at a minimum of 200 dpi.
B/W: All Photoshop formats at a minimum of 200 dpi.
Line drawing: EPS and Ai. TIFF, EPS, and JPG at a minimum of 600 dpi.

The "overprint" function must not be used.


Colours
CMYK defined (RGB and Pantone will be converted to CMYK).
Compression: Stuffit, Zip.

Terms and conditions for advertising and all Nordiske Medier products can be viewed. here.

We offer online advertising on all our media sites. The combination of our online products is extensive and can be viewed on the product page. the product page.

All prices are per month.

Placement of banner on the front page + the other pages

Top banner on the front page

Format: 930 x 180 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.000 DKK.

Billboard on the front page

Format: 980 x 540 px
Size: max 150 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17.000 DKK.

Stickybanner* on the front page

Format: 240 x 400 px
Size: max 90 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.500 DKK.

Corner banner* on the front page + others

Format: 200 x 300 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.750 DKK.


Sidebanner* on the front page

Format: 200 x 175 px
Size: max 40 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.400 DKK.

Campaign banner pos. 1 on the front page

Format: 300 x 250 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.750 DKK.

Campaign banner pos. 2 on the front page

Format: 300 x 250 px
Size: max 70 KB
Price per month. . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.750 DKK.

Gigabanner pos. 1 on the front page

Format: 930 x  250 px
Size: max 150 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.550 DKK.

Gigabanner pos. 2 on the front page

Format: 930 x 250 px
Size: max 150 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.900 DKK.

 
Placement of banner on the article page

Top banner on the article page

Format: 930 x 180 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.000 DKK.

Billboard on the article page

Format 980 x 540 px
Size: max 150 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17.000 DKK.

Stickybanner* on the article page

Format: 240 x 400 px
Size: max 90 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.500 DKK.

Corner banner* on the article page

Format: 200 x 300 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.750 DKK.


Sidebanner* on the article page

Format: 200 x 175 px
Size: max 40 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.400 DKK.

Campaign banner pos. 1 on the article page

Format: 300 x 250 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.750 DKK.

Campaign banner pos. 2 on the article page

Format: 300 x 250 px
Size: max 70 KB
Price per month. . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.750 DKK.

Title banner – Placed below the editor on the article page

Format: 300 x 60 px
Size: max 20 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.500 DKK.

Article banner – Placed at the bottom of an article

Format: 660 x 200 px
Size: max 100 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.000 DKK.

* Sticky banners, corner banners, and side banners are only displayed on desktop.

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The general specifications for the ads in the newsletter are:
The ads are static
• Finished material should be delivered in the following file formats: .jpg, .gif, or .png
- The finished graphic file must not exceed 50 kB in size.

Streamer

Format: 820 x 28 px
Size: max 50 KB
Price per week . . . . . . . . . . . . . . . . . . . . . . . . . . 5.000 DKK.

Top ad

Format 400 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 2.000 DKK.

Top ad fullsize

Format 820 x 200 px
Size: max 50 KB
Price . . . . . . . . . . . . . . . . . . . . . . . . . 4.000 DKK.

Mid ad

Format 400 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 1.500 DKK.

Mid ad fullsize

Format 820 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 3.000 DKK.

Bottom ad

Format 400 x 200 px
Size: max 50 KB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.000 DKK.

Bottom ad fullsize

Format 820 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 2.000 DKK.

Our site is responsive, and the banners adapt to the screen they are displayed on. Please ensure that the banners are readable on different screens. The banners share space with up to 3 others. However, title banners are displayed alone, while sticky banners share space with up to 2 others. The banners rotate with page changes.

All banners can be either static or animated—HTML5, GIF, or script—except for the title banner. Banners are delivered in the following formats:
.jpg, .gif, .png or HTML5.

Specifikt for HTML5-bannere
When delivering HTML, we need to receive a zip file containing all the source material. The zip file must not exceed 4 MB in size. It is advisable that the HTML5 file stays within a 20-second duration. HTML5 files can only be used for banners on the portal, as this file type cannot be handled by email programs.

If HTML and script banners are not made responsive, a fallback banner must be provided for use on mobile and tablet screens.

If you need a graphic designer to help with your design, the following requirements apply to images, logos, and text.

Images should be at least 200 DPI / 300 DPI, depending on whether it is advertising in a newspaper or magazine, and should be in file formats .jpg, .tiff, .eps, .psd, and .png. Logos and graphic elements should be provided as .eps or .ai vector graphics.

The text is sent separately in a .docx format or in the email with the material.
We need the material for production at least 10 days before the ad campaign is set to start.

banners are ordered for a minimum of 2 months; otherwise, the price is 500 DKK per banner.

Færdigt materiale har deadline 2 hverdage inden opstart.
The advertisement, including the link to the landing page, should be sent directly to the email: online@nordiskemedier.dk

Interested in learning more about Søfart?

Have a non-binding chat about your marketing opportunities with Nordiske Medier.

Contact:

Baris Karakurt
Sales Manager
Phone: +45 28 30 89 39
Mail: bka@nordiskemedier.dk

 

Contact:

+45 72 28 69 70
Mail: salg@nordiskemedier.dk