Target audiences

For everyone in the Danish energy sector

The energy sector is one of Denmark's largest industries. At the same time, it is an industry undergoing rapid development and change. Energy Supply DK closely examines the sector and delivers news, insights, and perspectives on the Danish energy sector.

The energy sector encompasses traditional electricity and heat supply – including electricity companies, heat suppliers, natural gas companies, and biogas companies. However, it is also a broad industry that supplies goods to other energy sectors both domestically and internationally. Denmark has several significant suppliers to the energy sector, including those in the wind turbine industry, where Denmark plays a leading role.

Visit energy-supply.dk

Meet the editor of Energy Supply

Energy Supply provides news, perspectives, and useful insights to everyone working in energy and supply.

Stay updated at energy-supply.dk and in the magazine Energy Supply, where we keep decision-makers, production managers, and other professionals in the energy sector informed about what’s happening among their customers and suppliers.

 
Contact
Editor Caspar Birk
+45 22 49 13 03
Mail: cab@nordiskemedier.dk
 
Contact the editorial team
Mail: redaktionen@energy-supply.dk
 
Contact the sales department 
+45 72 28 69 70

Energy Supply in numbers

Target your marketing with Energy Supply. We give you the opportunity to convey your message to your target group via the industry's most important media. We offer a wide range of effective and affordable advertising solutions - so whether you prefer to reach your target group in our newsletters, print or online media, we have a solution for you.

70%

reads Energy Supply to stay updated on the general energy sector.

Recipients of the newsletter

15282**

Online views
Online visitors
Newsletters sent daily
Online views**
Online visitors**
Newsletters sent daily**
Over

Over 88% of our readers receive Energy Supply's newsletter.

Over

Over 76% of our readers prefer to read Energy Supply through the newsletter.

Over

Over 64% of our readers read content from Energy Supply daily.

Target audience by job title

Installers (6%), Energy managers (large consumers) (2%), Private energy producers (2%), Energy trading (2%)

Target audience by job title

Development and quality (3%), Finance, HR, etc. (1%), Education (1%) 

43%

of Energy Supply's readers read news from Energy Supply daily.

Total circulation*
9.205

Readership figures*
Per single insertion 20,000

Reader satisfaction

Over 49% of readers are very satisfied/satisfied with Energy Supply.

Preferred platform

Over 24% of readers prefer to read Energy Supply through the e-paper.

Useful for work

Over 80% of readers believe that Energy Supply is useful for their work.

* Print circulation and e-newspaper,** Figures from April 2024 reader survey and 4th quarter 2024 Google Analytics. 

Prices, formats, and technical specifications for Energy Supply

It must be clear to readers what is an advertisement and what is an article written by the editorial team. Therefore, advertisements must differ from the layout—both on the portal and in the newsletter—so that readers are not misled into thinking that an advertisement is an article written by the editorial team.

In general, advertisers are requested to use a different font than ours. On the website, the word "Advertisement" automatically appears right above the banner, but when advertising in the newsletter, the word "Advertisement" should be clearly visible at the top of the ad if it is not beyond any doubt that it is an advertisement—this ensures compliance with the law. If we consider the ad to be too similar to the editorial content, we will request a font change and/or the addition of the company logo to make it clear that it is an advertisement. This is done to comply with the guidelines set by the Consumer Ombudsman. Furthermore, only your own company and products should be marketed—no misleading or negative comments about competitors—thus also complying with the Marketing Act.

Energy Supply is published as a physical newspaper 6 times a year. 
Udgivelsesplan, se datoerne here

Spread

Format: 520 x 360 mm (12 x 360 mm)
Price: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34,850 DKK. 

Full page

Format: 260 x 360 mm (6 x 360 mm)
Price: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21,500 DKK.

Half-page horizontal format

Format: 240 x 163 mm (6 x 175 mm)
Price: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,250 DKK.

Half-page vertical format

Format: 118 x 360 mm (3 x 360 mm)
Price: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,250 DKK.

1/4 page

Format: 118 x 163 mm (2 x 163 mm)
Price: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11,000 DKK.

 

Material is delivered via a material link, sent by email, or sent to the email address: materiale@nordiskemedier.dk

Material compensation by agreement, however, a maximum of 5%.

Cancellations and date changes must be made in writing no later than 4 weeks before the publication date.
If changes to the insertion schedule result in the conditions for obtaining discounts not being met, any incorrectly granted discounts will be recharged.

If Nordiske Medier does not receive fully completed advertising material, the completion of the material will be billed at 50 øre per mm.

When printing color advertisements, the newspaper assumes no responsibility for any minor deviations from the original material's colors. The newspaper reserves the right to reject complaints regarding advertisements where the material has been previously flagged as less suitable for reproduction or where the submission deadline has been exceeded.

Specifications
Layout file: Adobe IDML file InDesign, packaged with all links.

PDF
PDF file produced with Acrobat Distiller containing all fonts, images, graphics, and colors defined as CMYK (job settings for Acrobat Distiller can be requested).
Furthermore, reference is made to the Industry Standard for digital advertising material agreed upon by DRRB, DFF, and DDPFF.

Various descriptions, setting files, etc., can be downloaded from www.energy-supply.dk

Color: All Photoshop formats at a minimum of 200 dpi.
B/W: All Photoshop formats at a minimum of 200 dpi.
Line drawing: EPS and Ai. TIFF, EPS, and JPG at a minimum of 600 dpi.

The "overprint" function must not be used.


Colours
CMYK defined (RGB and Pantone will be converted to CMYK).
Compression: Stuffit, Zip.

Terms and conditions for advertising and all Nordiske Medier products can be viewed here.

We offer online advertising on all our media sites. The combination of our online products is extensive and can be viewed on the product page. the product page.

All prices are per month.

Placement of banner on the front page + the other pages

Top banner on the front page

Format: 930 x 180 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.000 DKK.

Billboard on the front page

Format: 980 x 540 px
Size: max 150 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17.000 DKK.

Stickybanner* on the front page

Format: 240 x 400 px
Size: max 90 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.500 DKK.

Corner banner* on the front page + others

Format: 200 x 300 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.750 DKK.


Sidebanner* on the front page

Format: 200 x 175 px
Size: max 40 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.400 DKK.

Campaign banner pos. 1 on the front page

Format: 300 x 250 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.750 DKK.

Campaign banner pos. 2 on the front page

Format: 300 x 250 px
Size: max 70 KB
Price per month. . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.750 DKK.

Gigabanner pos. 1 on the front page

Format: 930 x  250 px
Size: max 150 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.550 DKK.

Gigabanner pos. 2 on the front page

Format: 930 x 250 px
Size: max 150 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.900 DKK.

Placement of banner on the article page

Top banner on the article page

Format: 930 x 180 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.000 DKK.

Billboard on the article page

Format 980 x 540 px
Size: max 150 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17.000 DKK.

Stickybanner* on the article page

Format: 240 x 400 px
Size: max 90 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.500 DKK.

Corner banner* on the article page

Format: 200 x 300 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.750 DKK.


Sidebanner* on the article page

Format: 200 x 175 px
Size: max 40 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.400 DKK.

Campaign banner pos. 1 on the article page

Format: 300 x 250 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.750 DKK.

Campaign banner pos. 2 on the article page

Format: 300 x 250 px
Size: max 70 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.750 DKK.

Title banner – Placed below the editor on the article page

Format: 300 x 60 px
Size: max 20 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.500 DKK.

Article banner – Placed at the bottom of an article

Format: 660 x 200 px
Size: max 100 KB
Price per month . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.000 DKK.

* Sticky banners, corner banners, and side banners are only displayed on desktop.

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The general specifications for the ads in the newsletter are:
The ads are static
• Finished material should be delivered in the following file formats: .jpg, .gif, or .png
- The finished graphic file must not exceed 50 kB in size.

Streamer

Format: 820 x 28 px
Size: max 50 KB
Price per week . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.000 DKK.

Top ad

Format 400 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 2.000 DKK.

Top ad fullsize

Format 820 x 200 px
Size: max 50 KB
Price . . . . . . . . . . . . . . . . . . . . . . . . . 4.000 DKK.

Mid ad

Format 400 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 1.500 DKK.

Mid ad fullsize

Format 820 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 3.000 DKK.

Bottom ad

Format 400 x 200 px
Size: max 50 KB
Price per publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.000 DKK.

Bottom ad fullsize

Format 820 x 200 px
Size: max 50 KB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 2.000 DKK.

Our site is responsive, and the banners adapt to the screen they are displayed on. Please ensure that the banners are readable on different screens. The banners share space with up to 3 others. However, title banners are displayed alone, while sticky banners share space with up to 2 others. The banners rotate with page changes.

All banners can be either static or animated—HTML5, GIF, or script—except for the title banner. Banners are delivered in the following formats:
.jpg, .gif, .png or HTML5.

Specific for HTML5 banners
When delivering HTML, we need to receive a zip file containing all the source material. The zip file must not exceed 4 MB in size. It is advisable that the HTML5 file stays within a 20-second duration. HTML5 files can only be used for banners on the portal, as this file type cannot be handled by email programs.

If HTML and script banners are not made responsive, a fallback banner must be provided for use on mobile and tablet screens.

If you need a graphic designer to help with your design, the following requirements apply to images, logos, and text.

Images should be at least 200 DPI / 300 DPI, depending on whether it is advertising in a newspaper or magazine, and should be in file formats .jpg, .tiff, .eps, .psd, and .png. Logos and graphic elements should be provided as .eps or .ai vector graphics.

The text is sent separately in a .docx format or in the email with the material.
We need the material for production at least 10 days before the ad campaign is set to start.

banners are ordered for a minimum of 2 months; otherwise, the price is 500 DKK per banner.

Delivery of finished material has a deadline of 2 business days before the start date.
The advertisement, including the link to the landing page, should be sent directly to the email: online@nordiskemedier.dk.

Interested in learning more about Energy Supply?

Have a non-binding chat about your marketing opportunities with Nordiske Medier.

Contact:

Baris Karakurt
Sales Manager
Phone: +45 28 30 89 39
Mail: bka@nordiskemedier.dk

 

Contact:

+45 72 28 69 70
Mail: salg@nordiskemedier.dk