17.543

63.000

112.185

831.147

11.472

Total circulation*

Readership per insertion**

Online visitors***

Online views***

Daily newsletter recipients***
The open rate is 60.35%***

* Print circulation and e-paper ** Readership figures from Index Denmark/Gallup, full year 2024/2025 *** Figures from Google Analytics, Q3 2025

With over 50 years of experience as an independent news provider, Motor-magasinet is the leading media platform for workshops, dealers, and wholesalers. Through company visits, trade fairs, motorsport events, and our own coverage from Parliament, we go in-depth with everything happening in the industry. We write about the people and businesses of the automotive sector and cover the latest trends and opportunities, ensuring that readers have the best foundation to grow their business. With a weekly print newspaper, daily newsletters, and a strong digital presence, we are your direct channel to the entire automotive industry.

Visit motormagasinet.dk

Motor-magasinet's target audience

Readers by company type

Autoværksteder / Autolakering
Car dealer / Car importer
Salg af reservedele/tilbehør
Wholesale Trade
Leasing
Technical Testing and Analysis
Technical schools etc.
Education
Additional

Readers by position

Director / Owner
Manager / Senior staff
Administrative Employee
Communication / PR
Purchasing and Production
Development and Quality
Transport and Logistics
Finance / HR / Legal
Additional

Figures from the reader survey 2024

Motor-magasinet's publications

Main newspaper

Second sections

Magazines

Supplement

Newsletter

Here you get overview, insight, and perspective. With sharp news and in-depth stories, we keep you updated on everything happening in the industry.

 

When a topic deserves special attention, we dive deep into it. In our second sections, we take a closer look and sharpen the focus on a selected theme that matters to the industry.

Our magazines offer space for in-depth exploration. Here, you can find exciting profiles of the industry's prominent personalities and dive into the key trends and themes shaping the industry.

Throughout the year, we publish several special supplements. These focus on current themes within the industry that we know interest our readers. The content is created with an eye on what is happening right now — and what lies ahead.

In our newsletters, we handpick the industry’s most important news and stories and deliver them straight to your inbox. It has never been easier to gain inspiration and knowledge.

Prices and Formats

Spread

Format: 546 × 365 mm (12 × 365 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39.850 DKK.

Full page

Format: 266 × 365 mm (6 × 365 mm)
Main newspaper. . . . . . . . . . . . . . .. . . . . . . . 24.300 DKK.

Half-page horizontal format

Format: 266 × 180 mm (6 × 180 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . .  17.990 DKK.

Half-page vertical format

Format: 131 × 365 mm (3 × 365 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . .  17.990 DKK.

1/4 page

Format: 131 x 180 mm (3 x 180 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.290 DKK

Portrait A4

Format: 176 x 250 mm (4 x 250 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . .  18.990 DKK.

Module back page

Format: 266 × 180 mm (6 × 180 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . .  19.990 DKK.

Module front page

Format: 63 x 50 mm (1 x 50 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.500 DKK.

Module front page

Format: 86 x 120 mm ( 2 x 120 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.990 DKK.

Marketplace

Ex. on size: 131 x 100 mm (3 x 100 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.990 DKK.

Marketplace

Ex. on size.: 86 x 100 mm (2 x 100 mm)
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.990 DKK.

Job and reception ads

Ex. on size: 131 x 180 mm (3 x 180 mm)
Main newspaper. . . . . . . . . . . . . . . . . . . . . . . 5.300 DKK.

See online formats and prices for 2026 here

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The general specifications for the ads in the newsletter are:
• The ads are static
• Finished material should be submitted in the file formats: .jpeg or .png
• Finished graphic file must not exceed 50 kB.

Streamer

Format: 820 x 28 px
Size: max. 50 kB
Price per week . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.500 DKK.

Top ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 3.000 DKK.

Top ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 6.000 DKK.

Mid ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 2.000 DKK.

Mid ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . 4.000 DKK.

Bottom ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 1.500 DKK.

Bottom ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 3.000 DKK.

Contact sales directly

Sales Manager, Baris Karakurt
+45 28 30 89 39
bka@nordiskemedier.dk

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