Digital Advertising
The prices on this page apply to: RetailNews, Plastforum, Electronic Supply and Food Supply.
Billboard banner
The billboard banner is displayed at the top of the media's website.
Price: 9,900 DKK per month
Devices: Desktop, tablet, mobile
Desktop format: 1568 x 864 pixels (W x H)
Smaller screens: 980 x 540 pixels (W x H)
Mobile: 300 x 100 pixels (W x H)
File formats: JPEG, GIF, PNG, HTML, or script
Max file size:
Static image or animated GIF: 150 KB
HTML5 (uncompressed) or script: 1 MB
Note: For video, a maximum duration of 15 seconds is recommended.
Article banner
The article banner is placed within the content on the media's homepage and to the right of the articles on the media's website.
Price: 5,000 DKK per month
Devices: Desktop, tablet, mobile
Format: 300 x 250 pixels (W x H)
File formats: JPEG, GIF, PNG, HTML, or script
Max file size:
Static image or animated GIF: 120 KB
HTML5 (uncompressed) or script: 1 MB
Note: For video, a maximum duration of 15 seconds is recommended.
Gigabanner
The gigabanner is placed on both the homepage and the article pages.
Price: 7,500 DKK per month
Devices: Desktop, tablet, mobile
Desktop: 980 x 250 pixels (W x H)
Mobile: 300 x 100 pixels (W x H)
File formats: JPEG, GIF, PNG, HTML, or script
Max file size:
Static image or animated GIF: 120 KB
HTML5 (uncompressed) or script: 1 MB
Note: For video, a maximum duration of 15 seconds is recommended.
Side banner
The side banner is displayed on both sides of the content on the media's website.
Price: 1,500 DKK per month
Devices: Desktop, tablet, mobile
Desktop: 200 x 200 pixels (W x H)
Mobile: 125 x 125 pixels (W x H)
File formats: JPEG, GIF, PNG, HTML, or script
Max file size:
Static image or animated GIF: 120 KB
HTML5 (uncompressed) or script: 1 MB
Note: For video, a maximum duration of 15 seconds is recommended.
It must be clear to readers what constitutes advertising and what constitutes editorial content. Advertisements must therefore be clearly distinguishable from the editorial layout, both on the portal and in the newsletter, so that readers are not misled into believing that an advertisement is an article written by the editorial team.
As a general rule, advertisers are asked to use a different font from ours. On the website, the word “Advertisement” automatically appears directly above the banner. For advertising in the newsletter, however, the word “Advertisement” should be clearly displayed at the top of the advert if it is not immediately obvious that the content is an advertisement, in order to comply with applicable legislation. If we consider an advertisement to be too similar in appearance to editorial content, we will ask the advertiser to change the font and/or add the company logo so that it is clear that the content is an advertisement. This is to comply with the rules laid down by the Danish Consumer Ombudsman (Forbrugerombudsmanden). Furthermore, advertisers may only promote their own company and products, meaning that misleading or disparaging references to competitors are not permitted. These requirements are intended to ensure compliance with the Danish Marketing Practices Act.
All banners must be supplied in fixed sizes according to our specifications. It is important that the guidelines are followed to ensure that the material is displayed correctly on all types of screens, including desktop, tablet and mobile.
We support the following file formats: HTML5, JPEG, GIF, and PNG.
All banners rotate automatically every 30 seconds.
Specific to video banners (HTML5):
- When submitting HTML5 banners, please send us a zip file containing all source material. The maximum file size is 1 MB, and videos must not exceed 15 seconds in length.
- HTML5 files can only be used for banners on media sites, as this file type cannot be handled by email programs.
If you need a graphic designer to help create your advertisement, the following requirements apply to images, logos and text:
- Images must be at least 200 dpi / 300 dpi, depending on whether it is advertising in a newspaper or magazine publication, and must be in the file formats .jpeg, .tiff, .eps, .psd, and .png.
- Logo and graphic elements should be delivered as .eps or .ai vector graphics.
- Text should be sent separately in a .docx format or in the email with the materials.
Material to be produced by us must be received no later than 10 days before the start of the advertising campaign.
Banners are produced free of charge when banner advertising is booked for a minimum of two months. Otherwise, the price is DKK 500 per banner.
Final artwork must be submitted no later than five working days before the campaign starts.
The advertising material, including a link to the landing page, should be sent directly to the email address: online@nordiskemedier.dk