9.643

Total circulation*

22.000

Readership per insertion**

208.446

Online visitors***

979.038

Online views***

37.251

Daily newsletter recipients***
The open rate is 36.07%***

*Print circulation and e-paper, ** Readership figures from Index Denmark/Gallup, full year 2024, *** Data from Google Analytics Q2 2025

Licitationen – Byggeriets Dagblad since 1908, it has been the preferred news media for the construction and civil engineering sector. We cover everything from large construction and infrastructure projects and business policy to the industry’s companies, people, and trends. With daily newsletters, a strong digital platform, a printed newspaper, and several special magazines, we provide contractors, craftsmen, clients, architects, consulting engineers, and building material manufacturers with the most important industry news. In other words: Licitationen is the direct channel when you want access to decision-makers in Danish construction. 

Licitationen’s target audience

Readers by company type

Contractor/Craftsman Business – Construction
Contractor/Craft Business – Civil Engineering / Infrastructure
Consulting Firm / Engineers
Consulting Firm / Architects
Building Materials Supplier
Trade Association / Organization
Building Services Company
Public Sector / Client
Additional

Readers by position

Director / Owner
Manager / Senior staff
Administrative Employee
Communication and Marketing
Development and Quality
Purchasing and Production
Finance
HR / Legal
Additional

Data from reader survey May 2025

Read more about the target audience

Licitationen’s publications

Main newspaper

Second sections

Magazines

Supplement

Here you get overview, insight, and perspective. With sharp news and in-depth stories, we keep you updated on everything happening in the industry.

 

When a topic deserves special attention, we dive deep into it. In our second sections, we take a closer look and sharpen the focus on a selected theme that matters to the industry.

Our magazines offer space for in-depth exploration. Here, you can find exciting profiles of the industry's prominent personalities and dive into the key trends and themes shaping the industry.

Throughout the year, we publish several special supplements. These focus on current themes within the industry that we know interest our readers. The content is created with an eye on what is happening right now — and what lies ahead.

Prices and Formats

Spread

Format: 546 x 365 mm (12 x 365 mm)

Main newspaper. . . . . . . . . . . . . . . . . . . . . . . . . . . .39.850 DKK.

Full page

Format: 266 x 365 mm (6 x 365 mm)

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23.450 DKK.

Half-page horizontal format

Format: 266 x 180 mm (6 x 180 mm)

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . .   15.450 DKK.

Half-page vertical format

Format: 131 x 365 mm (3 x 365 mm)

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.450 DKK.

1/4 page

Format: 131 x 180 mm (3 x 180 mm)

Mains newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.950 DKK.

Back cover

Format: 266 x 365 mm (6 x 365 mm)

Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29.850 DKK.

Block
Format: 86 x 100 mm 

Front page . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.150 DKK.

Banner
Format: 266 x 100 mm

Theme/Trade Newspaper/Special Edition front page. . . . . . . . . . . . . . . .11.950 DKK.

See online formats and prices here

The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.

The general specifications for the ads in the newsletter are:
• The ads are static
• Finished material should be submitted in the file formats: .jpeg or .png
• Finished graphic file must not exceed 50 kB.

Streamer

Format: 820 x 28 px
Size: max. 50 kB
Price per week . . . . . . . . . . . . . . . . . . . . . . . . . . 10.000 DKK.

Top ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 4.000 DKK.

Top ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 8.000 DKK.

Mid ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 3.000 DKK.

Mid ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 6.000 DKK.

Bottom ad

Format: 400 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 2.000 DKK.

Bottom ad fullsize

Format: 820 x 200 px
Size: max. 50 kB
Price per publication. . . . . . . . . . . . . . . . . . . . . . . . . . 4.000 DKK.

See technical specifications

Online advertising

Nordiske Medier offers efficient and affordable online advertising.

Print advertising

Reach over 450,000 print readers with print advertising in our newspapers and trade magazines.

Other products and tools

Nordiske Medier offers tailored optimal solutions to create visibility.