News for the Construction and Civil Engineering Industry
"We cover the industry's key figures
yhrough engaging interviews, profiles
and news updates that bring out the personal
stories
Meet the editor of Licitationen
Mail: aja@nordiskemedier.dk
Mobile: +45 28 57 09 11
Mail: redaktionen@licitationen.dk
Licitationen in numbers
Target your marketing with Licitationen. We provide you with the opportunity to communicate your message to your target audience through the industry's leading media. We offer a wide range of effective and cost-efficient advertising solutions – whether you prefer to reach your audience through our newsletters, print, or online media, we have a solution for you.
79%
of Licitationen's readers receive the newsletter
Recipients of the newsletter
39.367***
Edition
9.643*
Total circulation*
Number of readers per single insertion**
Online views***
Total circulation*
Number of readers per single insertion**
*Print run and e-paper
** Source: reader figures from Index Danmark Gallup, full year 2023
Target audience by job title
Suppliers of building materials (8%), Other (5%), Rental of trade/materials (4%), Hardware stores and retail (3%)
Target audience by job title
Development and quality (5%), Finance, HR, etc. (4%), Education (3%)
Online views***
Online visitors***
Daily sent newsletters***
Over 64% of our readers read content from Licitationen daily.
Over 78% Of Licitation's newsletter is received by our readers
Over 86% Our readers consider Licitation to be their primary source on the construction industry.
Target audience by job title
Education (2%), Organisations/Other (1%)
Target audience by job title
Development and quality (5%), Finance, HR, etc. (4%), Education (3%)
Specification of newsletter recipients
* Printoplag og e-avis, ** Kilde: læsertal fra Index Danmark Gallup, helår 2023, *** Tal fra april 2024 læserundersøgelse og 4. kvartal 2024 Google Analytics.
Prices, formats, and technical specifications for Licitationen.
Licitationen is published as a physical newspaper from Tuesday to Thursday – except during holidays and public holidays.
Download the Danish Media Information for 2025 in PDF here
Download English Media Information 2025 in PDF here
Licitationen is published as a physical newspaper from Tuesday to Thursday – except during holidays and public holidays.
Udgivelsesplaner
Arkbyg, se datoerne here
Byggeri & Ejendomme, se datoerne here
Maskiner & Anlæg, se datoerne here
M-Xtra, se datoerne here
Park & Anlæg, se datoerne here
Magasinet, se datoerne here
It must be clear to readers what is an advertisement and what is an article written by the editorial team. Therefore, advertisements must differ from the layout—both on the portal and in the newsletter—so that readers are not misled into thinking that an advertisement is an article written by the editorial team.
In general, advertisers are requested to use a different font than ours. On the website, the word "Advertisement" automatically appears right above the banner, but when advertising in the newsletter, the word "Advertisement" should be clearly visible at the top of the ad if it is not beyond any doubt that it is an advertisement—this ensures compliance with the law. If we consider the ad to be too similar to the editorial content, we will request a font change and/or the addition of the company logo to make it clear that it is an advertisement. This is done to comply with the guidelines set by the Consumer Ombudsman. Furthermore, only your own company and products should be marketed—no misleading or negative comments about competitors—thus also complying with the Marketing Act.
SpreadFormat: 546 x 365 mm (12 x 365 mm) Main newspaper. . . . . . . . . . . . . . . . . . . . . . . . . . . .39.850 DKK. |
Full pageFormat: 266 x 365 mm (6 x 365 mm) Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23.450 DKK. |
Half-page horizontal formatFormat: 266 x 180 mm (6 x 180 mm) Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.450 DKK. |
Half-page vertical formatFormat: 131 x 365 mm (3 x 365 mm) Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.450 DKK. |
1/4 pageFormat: 131 x 180 mm (3 x 180 mm) Mains newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.950 DKK. |
Back coverFormat: 266 x 365 mm (6 x 365) Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29.850 DKK. |
BlockFormat: 86 x 100 mmFront page . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.150 DKK. |
BannerFormat: 266 x 100 mmTheme/Trade Newspaper/Special Edition front page. . . . . . . . . . . . . . . .11.950 DKK. |
Material compensation by agreement, however, a maximum of 5%.
Cancellations and date changes must be made in writing no later than 4 weeks before the publication date.
If changes to the insertion schedule result in the conditions for obtaining discounts not being met, any incorrectly granted discounts will be recharged.
If Nordiske Medier does not receive fully completed advertising material, the completion of the material will be billed at 50 øre per mm.
When printing color advertisements, the newspaper assumes no responsibility for any minor deviations from the original material's colors. The newspaper reserves the right to reject complaints regarding advertisements where the material has been previously flagged as less suitable for reproduction or where the submission deadline has been exceeded.
Specifications
Layout file: Adobe IDML file InDesign, packaged with all links.
PDF
PDF file produced with Acrobat Distiller containing all fonts, images, graphics, and colors defined as CMYK (job settings for Acrobat Distiller can be requested).
Furthermore, reference is made to the Industry Standard for digital advertising material agreed upon by DRRB, DFF, and DDPFF.
Various descriptions, setting files, etc., can be downloaded from www.licitationen.dk
Color: All Photoshop formats at a minimum of 200 dpi.
B/W: All Photoshop formats at a minimum of 200 dpi.
Line drawing: EPS and Ai. TIFF, EPS, and JPG at a minimum of 600 dpi.
The "overprint" function must not be used.
Colours
CMYK defined (RGB and Pantone will be converted to CMYK).
Compression: Stuffit, Zip.
Terms and conditions for advertising and all Nordiske Medier products can be viewed here
We offer online advertising on all our media pages. The combination of our products is numerous, and it can be seen under the product page, which products we offer.
All prices are per month.
Placement of banner on the front page + the other pages
Top banner on the front pageFormat: 930 x 180 px |
Billboard on the front pageFormat: 980 x 540 px |
Stickybanner* on the front pageFormat: 240 x 400 px |
Corner banner* on the front page + othersFormat: 200 x 300 px |
Sidebanner* on the front pageFormat: 200 x 175 px |
Campaign banner pos. 1 on the front pageFormat: 300 x 250 px |
Campaign banner pos. 2 on the front pageFormat: 300 x 250 px |
Gigabanner pos. 1 on the front pageFormat: 930 x 250 px |
Gigabanner pos. 2 on the front pageFormat: 930 x 250 px |
Placement of banner on the article page
Top banner on the article pageFormat: 930 x 180 px |
Billboard on the article pageFormat 980 x 540 px |
Stickybanner* on the article pageFormat: 240 x 400 px |
Corner banner* on the article pageFormat: 200 x 300 px |
Sidebanner* on the article pageFormat: 200 x 175 px |
Campaign banner pos. 1 on the article pageFormat: 300 x 250 px |
Campaign banner pos. 2 on the article pageFormat: 300 x 250 px |
Title banner – Placed below the editor on the article pageFormat: 300 x 60 px |
Article banner – Placed at the bottom of an articleFormat: 660 x 200 px |
* Sticky banners, corner banners, and side banners are only displayed on desktop.
The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.
The general specifications for the ads in the newsletter are:
The ads are static
• Finished material should be delivered in the following file formats: .jpg, .gif, or .png
- The finished graphic file must not exceed 50 kB in size.
StreamerFormat: 820 x 28 px |
Top adFormat 400 x 200 px |
Top ad fullsizeFormat 820 x 200 px |
Mid adFormat 400 x 200 px |
Mid ad fullsizeFormat 820 x 200 px |
Bottom adFormat 400 x 200 px |
Bottom ad fullsizeFormat 820 x 200 px |
Our site is responsive, and the banners adapt to the screen they are displayed on. Please ensure that the banners are readable on different screens. The banners share space with up to 3 others. However, title banners are displayed alone, while sticky banners share space with up to 2 others. The banners rotate with page changes.
All banners can be either static or animated—HTML5, GIF, or script—except for the title banner. Banners are delivered in the following formats:
.jpg, .gif, .png or HTML5.
Specific for HTML5 banners
When delivering HTML, we need to receive a zip file containing all the source material. The zip file must not exceed 4 MB in size. It is advisable that the HTML5 file stays within a 20-second duration. HTML5 files can only be used for banners on the portal, as this file type cannot be handled by email programs.
If HTML and script banners are not made responsive, a fallback banner must be provided for use on mobile and tablet screens.
If you need a graphic designer to help with your design, the following requirements apply to images, logos, and text.
Images should be at least 200 DPI / 300 DPI, depending on whether it is advertising in a newspaper or magazine, and should be in file formats .jpg, .tiff, .eps, .psd, and .png. Logos and graphic elements should be provided as .eps or .ai vector graphics.
The text is sent separately in a .docx format or in the email with the material.
We need the material for production at least 10 days before the ad campaign is set to start.
banners are ordered for a minimum of 2 months; otherwise, the price is 500 DKK per banner.
Delivery of finished material has a deadline of 2 business days before the start date.
The advertisement, including the link to the landing page, should be sent directly to the email: online@nordiskemedier.dk
Interested in learning more about Licitationen?
Want to know more about the advertising options with Licitationen. Contact sales below
Contact:
Sales Manager Baris Karakurt
Phone: +45 28 30 89 39
Mail: bka@nordiskemedier.dk
