News for the Construction and Civil Engineering Industry
"We cover the industry's key figures
yhrough engaging interviews, profiles
and news updates that bring out the personal stories
Main newspaper: . . . . . . . . . . . . . . . . . . . . . . . . . . .
Meet the editor of Licitationen
E-mail: aja@nordiskemedier.dk
Mobile: +45 28 57 09 11
Mail: redaktionen@licitationen.dk
Licitationen in numbers
Target your marketing with Licitationen. We give you the opportunity to communicate your message to your target audience via the industry's most important medium. We offer a wide range of effective and affordable advertising solutions – whether you prefer to reach your audience through our newsletters, print, or online media, we have a solution for you.
79%
of Licitationen's readers receive the newsletter
Recipients of the newsletter
37.892***
Total circulation
9.643*
Total circulation*
Number of readers per single insertion**
Online views***
Total circulation*
Number of readers per single insertion**
*Print run and e-paper
** Source: reader figures from Index Danmark Gallup, full year 2023
Target audience by job title
Suppliers of building materials (8%), Other (5%), Rental of trade/materials (4%), Hardware stores and retail (3%)
Target audience by job title
Development and quality (5%), Finance, HR, etc. (4%), Education (3%)
Onlinevisninger ***
Online besøgende ***
Dagligt udsendte nyhedsbreve ***
Over 64% af Licitationens læsere læser dagligt indhold fra Licitationen
Over 78% af læsere modtager Licitationens nyhedsbrev
Over 86% af læsere anser Licitationen som deres primære kilde om byggebranchen
Target audience by job title
Uddannelse (2%), Organisationer/øvrige (1%)
Target audience by job title
Development and quality (5%), Finance, HR, etc. (4%), Education (3%)
Specificering af nyhedsbrevsmodtagere
*Print circulation and e-paper, ** Source: reader figures from Index Danmark Gallup, full year 2023, *** Figures from April 2024 reader survey and analytics.
Licitationen's supplements, special editions, and magazines
Formats and technical specifications for Licitationen
Licitationen is published as a physical newspaper from Tuesday to Thursday, except during holidays and public holidays.
Download dansk Medieinformation 2025 i PDF here
Download English Media information 2025 in PDF here
Download dansk Medieinformation 2024 i PDF here
Download English Media information 2024 i PDF here
It must be clear to readers what is an advertisement and what is an article written by the editorial team. Therefore, advertisements must differ from the layout—both on the portal and in the newsletter—so that readers are not misled into thinking that an advertisement is an article written by the editorial team.
In general, advertisers are requested to use a different font than ours. On the website, the word "Advertisement" automatically appears right above the banner, but when advertising in the newsletter, the word "Advertisement" should be clearly visible at the top of the ad if it is not beyond any doubt that it is an advertisement—this ensures compliance with the law. If we consider the ad to be too similar to the editorial content, we will request a font change and/or the addition of the company logo to make it clear that it is an advertisement. This is done to comply with the guidelines set by the Consumer Ombudsman. Furthermore, only your own company and products should be marketed—no misleading or negative comments about competitors—thus also complying with the Marketing Act.
SpreadFormat: 546 x 365 mm (12 x 365 mm) |
Full pageFormat: 266 x 365 mm (6 x 365 mm) |
Half-page horizontal formatFormat: 266 x 180 mm (6 x 180 mm) |
Half-page vertical formatFormat: 131 x 365 mm (3 x 365 mm) |
1/4 pageFormat: 131 x 180 mm (3 x 180 mm) |
Back coverFormat: 266 x 365 mm (6 x 365) |
BlockFormat: 86 x 100 mmForside: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.150 DKK. |
BannerFormat: 266 x 100 mmTema/Fagavis/Særavis forside: . . . . . . . . . . . . . . . . . .11.950 DKK. |
Material compensation by agreement, however, a maximum of 5%.
Annullering og datoændringer skal ske skriftligt senest 4 uger før udgivelsesdato.
If changes to the insertion schedule result in the conditions for obtaining discounts not being met, any incorrectly granted discounts will be recharged.
If Nordiske Medier does not receive fully completed advertising material, the completion of the material will be billed at 50 øre per mm.
When printing color advertisements, the newspaper assumes no responsibility for any minor deviations from the original material's colors. The newspaper reserves the right to reject complaints regarding advertisements where the material has been previously flagged as less suitable for reproduction or where the submission deadline has been exceeded.
Specifications
Layout file: Adobe IDML file InDesign, packaged with all links.
PDF
PDF file produced with Acrobat Distiller containing all fonts, images, graphics, and colors defined as CMYK (job settings for Acrobat Distiller can be requested).
Furthermore, reference is made to the Industry Standard for digital advertising material agreed upon by DRRB, DFF, and DDPFF.
Various descriptions, setting files, etc., can be downloaded from www.kankanikke.dk.
Color: All Photoshop formats at a minimum of 200 dpi.
B/W: All Photoshop formats at a minimum of 200 dpi.
Line drawing: EPS and Ai. TIFF, EPS, and JPG at a minimum of 600 dpi.
The "overprint" function must not be used.
Colours
CMYK defined (RGB and Pantone will be converted to CMYK).
Compression: Stuffit, Zip.
Terms and conditions for advertising and all Nordiske Medier products can be viewed. here
Vi tilbyder online annoncering på alle vores mediesider. Kombinationen af vores produkter er mange, og det kan ses under the product page, hvilke produkter vi tilbyder.
All prices are per month.
Placement of banner on the front page + the other pages
Top banner on the front pageFormat: 930 x 180 px |
Billboard on the front pageFormat: 980 x 540 px |
Stickybanner* on the front pageFormat: 240 x 400 px |
Corner banner* on the front page + othersFormat: 200 x 300 px |
Sidebanner* on the front pageFormat: 200 x 175 px |
Campaign banner pos. 1 on the front pageFormat: 300 x 250 px |
Campaign banner pos. 2 on the front pageFormat: 300 x 250 px |
Gigabanner pos. 1 on the front pageFormat: 930 x 250 px |
Gigabanner pos. 2 on the front pageFormat: 930 x 250 px |
Placement of banner on the article page
Top banner on the article pageFormat: 930 x 180 px |
Billboard on the article pageFormat 980 x 540 px |
Stickybanner* on the article pageFormat: 240 x 400 px |
Corner banner on the article pageFormat: 200 x 300 px |
Sidebanner* on the article pageFormat: 200 x 175 px |
Campaign banner pos. 1 on the article pageFormat: 300 x 250 px |
Campaign banner pos. 2 on the article pageFormat: 300 x 250 px |
Title banner – Placed below the editor on the article pageFormat: 300 x 60 px |
Article banner – Placed at the bottom of an articleFormat: 660 x 200 px |
* Sticky banners, corner banners, and side banners are only displayed on desktop.
Our site is responsive, and the banners adapt to the screen they are displayed on. Please ensure that the banners are readable on different screens. The banners share space with up to 3 others. However, title banners are displayed alone, while sticky banners share space with up to 2 others. The banners rotate with page changes.
All banners can be either static or animated—HTML5, GIF, or script—except for the title banner. Banners are delivered in the following formats:
.jpg, .gif, .png or HTML5.
Specific for HTML5 banners
When delivering HTML, we need to receive a zip file containing all the source material. The zip file must not exceed 4 MB in size. It is advisable that the HTML5 file stays within a 20-second duration. HTML5 files can only be used for banners on the portal, as this file type cannot be handled by email programs.
If HTML and script banners are not made responsive, a fallback banner must be provided for use on mobile and tablet screens.
The newsletter is sent out to the industry via email and is read by decision-makers, buyers, and other professionals who want to stay updated on the most current news in the industry.
The general specifications for the ads in the newsletter are:
The ads are static
• Finished material should be delivered in the following file formats: .jpg, .gif, or .png
- The finished graphic file must not exceed 50 kB in size.
StreamerFormat: 820 x 28 px |
Top adFormat 400 x 200 px |
Top ad fullsizeFormat 820 x 200 px |
Mid adFormat 400 x 200 px |
Mid ad fullsizeFormat 820 x 200 px |
Bottom adFormat 400 x 200 px |
Bottom ad fullsizeFormat 820 x 200 px |
If you need a graphic designer to help with your design, the following requirements apply to images, logos, and text.
Images should be at least 200 DPI / 300 DPI, depending on whether it is advertising in a newspaper or magazine, and should be in file formats .jpg, .tiff, .eps, .psd, and .png. Logos and graphic elements should be provided as .eps or .ai vector graphics.
The text is sent separately in a .docx format or in the email with the material.
We need the material for production at least 10 days before the ad campaign is set to start.
banners are ordered for a minimum of 2 months; otherwise, the price is 500 DKK per banner.
Delivery of finished material has a deadline of 2 business days before the start date.
The advertisement, including the link to the landing page, should be sent directly to the email: online@nordiskemedier.dk.
Interested in learning more about Licitationen?
Få en uforpligtende snak om dine annonceringsmuligheder med Licitationen
Contact:
Salgschef, Baris Karakurt
+45 28 30 89 39
Mail: bka@nordiskemedier.dk
Contact:
+45 72 28 69 70
Email: salg@nordiskemedier.dk
